Show u Optimism Ushers In Express's Year The Vernal Express the oldest pioneer establishment In the Uintah Basin begins its year of operation this week The Express which has and heralded often promoted ed many developments in the Uintah Basin feels that It stands on the threshold of an entirely new era of industrial development in the area UNDOUBTEDLY 1961 re re- re revealed more building activity both In private residences and commercial establishments than In any other year in the pUblishing history of the local newspaper If It could easily be that the building program in 1962 and future years could be even bigger The Express has received a alot alot lot of recognition during its history Two walls of the of of- of offices flees In the establishment are covered with plaques shields and certificates indicating high standards of typography layouts photography news coverage and general excel excel- excellence lence I EXCEPTIONAL Service In Community Leadership is 3 inscribed on a gold Rold shield awarded to the Express by Continued on page 8 X Continued from page 1 Utah State University In the early eyrly years of the newspapers newspaper's history some some- sometimes times It was a hard struggle for existence but records show that the Express never missed on an Issue The forerunner of the Ex Express press the Papoose had a mote more uneven existence In the then sparsely settled community Rapid changes of owners many of whom were people new nothing of publishing resulted In an off off- and on publication ASMORE experienced per per- personnel took over and lInd the Uin tab tah Basin began to grow with stable principally Industries agriculture agriculture- beginning to be formed The Vernal Express became a mirror In which loCal lo- lo local cal residents could learn of others triumphs and disasters achievements and heartaches The policy of the Express has been to report In words and pictures the passing scene regardless of creed faith or political affiliation WHILE LOCAL erR era do not have the vast news news- gathering facilities of the largo larg er metropolitan dailies they are arc able to devote more space to neighborhood activities Bence the news Is read much more closely than In a larger paper This also applies to ad ad- ad advertising the lifeblood of any periodical The Express staff which currently numbers ten enjoys Its work although the hours are often long and Irregular develops an un usually high sensitivity to trends and developments and the feeling around the Ex Ex- Ex Express press plant currently Is one ona of high optimism even excite excite- excitement mont ment about the Immediate future In this part of the tab tah Basin |