Show Al Aluminum c can n recycling programs program program breaks records Consumers in 11 li western states have tec recycled record quantities of aluminum this year lar through Adolph CoorS Company's cash for cash for cans campaign and brewery officials officials of or believe the high cost of ot living and environmental education efforts ate are at least two reasons for the increase Reports from Coors Coors' independent independent in in- dependent distributors In 1 11 t western states released this week show that a record pounds of aluminum were recycled In the first ten months of this year That was a aCI CI five pound million pound increase over the previous record of pounds collected in all allor of or 1974 CONSUMERS paid a record 76 million for the cans they turned in this year a sharp increase over the 59 9 million paid during all of 1974 The company noted all Coors distributors boosted their redemption rates last June from ten to fifteen f cents a a pound for aluminum beverage cans This years year's collections were equivalent to a 52 percent return of all the aluminum cans Coors marketed in 11 western states up from a 38 percent return for all of last year All aluminum beer and soft drink cans are accepted through the program not just Coors cans THERE ARE many reasons for the increasing ever-increasing success of our program m said William K K Coors president of the ther r i W. W s regional I brewery Our distributors have expanded their services and ami have opened even more Inore redemption centers to 10 make rec recycling cling convenient for more people Reports tell lell us that of or the thousands of oC people who regularly part participate many arc are aref f families with low or moderate incomes who vho ho use money from can redemptions to supplement their incomes incomes Also many are students from schools that have established environmental education programs which include ongoing cleanup and recycling drives Coors said SINCE st THE l start of the thena na recognized nationally Ilona conservation conservation con conk effort erfort in January of 1970 a total of pounds of aluminum have been collected collett ed At AL an estimated 24 cans per pcr pound over 44 billion actual beer bler and soft drink cans have been forwarded on to tomajor tomajor tomajor major aluminum producers for recycling into new making can-making aluminum sheet Cash to individuals and groups who have turned In aluminum cans for recycling have surpassed million the company said COORS coons EXPLAINED that the programs program's main objectives are to conserve natural resources and energy and to reduce solid waste and litter lilter The recycling program which also includes payment of one cent each for the return of Coors bottles operates through r- r 00 rM J Coors distributors in Arizona California Colorado Idaho Kansas Nevada New Mexico Oklahoma Texas Utah and Wyoming 1 f |