Show CONSUMERiSM COI A Key to Better Business What do you do if your child swallows some detergent Whom do you call cull if a car cleaning product doesn't do dothe dothe dothe the job or even worse harms the f finish Que Questions like these are arc getting getting getting get get- ting increasingly fast and accurate accurate ac nc ac- ac curate answers today as us consumer consumer con con- sumer protection movements among the public and consumer consumer consumer con con- sumer awareness policies among manufacturers hit a anew anew anew new high For some manufacturers the consumer movement has forced forced forced forc forc- ed a up catch campaign Many however have consistently consistently con con- observed the best standards of the era in product ingredient formulation packaging and labeling lay Jay Chairman of Amway Corpo Corporation feels strongly that the consumer movement is a positive force on the Business scene Some people think that business and consumer are in adversary positions but that viewpoint is shortsighted says In our American free enterprise enterprise enter enter- prise system we stay in business by selling quality products at nt fair prices With the advent of many complex product formulae safety also becomes a key factor in product evaluation and marketing The ultimate judge of r ut apr di c rm FO i f sj h r We feel th that t the increase in consumer awareness over the pa past t few years is good for business and consumer alike because it enables us to be in increasingly increasingly increasingly in- in responsive to our customers customer's needs And of cour course e. e what the customer wants ants to buy in a form balancing balancing balancing balan balan- cing quality and price is what hat we c want to sell Consumerism is not only good for business it itis iv is our business Unbreakable plastic packaging ing and proof child caps have been among the more heralded advances of the past five years Today packaging and labeling are leading areas of change The rim vent device on many aerosol cans is isI isa isa a I special feature which allows the container to release pressure slowly when the can is inadvertently placed near a source of intense heat In labeling labeling label ing detergent manufacturers have taken steps to label their products clearly and safely This is especially important with many automatic dishwasher dish dish washer compounds which ma may cause silver or silver ilver plate to film or corrode after repeated exposure expo Richard DeVos Am Amway way president says that all dis distributors distributors dis dis- of Amway products products' are instructed to inform customers of possible harmful effects which could arise from misuse of products Informing ming the consumer is easier todo todo to do in direct sales work where seller and buyer are in a per personal personal per to face e exchange change Of course important product information should be obtained obtained ob ob- in store-buying store situations too if p possible Just Justin in in case products are misused many manufacturers register product ingredients with ith the federally operated National Poison Control Control- Clearinghouse in Washington DC D.C. This information is passe passed passed pass pass- e ed on by the Clearinghouse t to the various Poison Control Centers across the country In addition qualified personnel are often ofte available e by by telephone at companies companies' headquarters to advise an antidotes antidotes on a hour 24 7 days I l t j n irs JA per basI WI a 0 1 1 H S Z Another kind of hot Jine line hot service ervice provided by many manufacturers is a direct toll toll- free telephone number Con Consumers 1 sumers can rectify complaints immediately through company company personnel when merchandise such as automobiles washing machines and other appliances malfunction 7 New man manufacturing u fa c t u r i n g methods method's ingredients and und r i f imore more extensive product testing are other areas areas' related to corporate corporate cor cor- concern for consumer protection As a final check of of new products about to be in in 4 t reduced to the market most companies select a large number of homes for use and evaluation ion of the new items items Only if f the product satisfies satisfies' I in real users a day to lif life setting does it reach the t i market |