Show ADS PAY OFF Advertising is the key to bus bus- busIness mess Iness progress This Is borne out by the fact that business and industry paid bringing their wares to the publics public's attention in 1966 Printers Printer's Ink the advertising magazine estimates that figure was spent in newspapers mag television radio direct mail and signs It Is UI up from 15 1554 4 billion in 1965 and a little littlemore littlemore more than 14 billion the pre year An And Printers Printer's Ink predicts that the expenditures will climb an additional five to seven per cent this year In these days of fierce com com- competition petition for the consumers consumer's dol lar there is no truer saying than that II advertising doesn't cost It pays PRESS Paragould Arkansas |