Show Sell Sen Local Attractions to Tourists Says Council Its It's a truism In n a salesman's that a potential cus turner has to bl be shown the con con- tents of the sample s case before hell he'll buy I In other words the Utah Tra Tra- vl 1 Council implies in Its new travel handbook the foot Coot In the door and the glib sales talk tolk ore are not always j i enough IF fF THE visitor has not 01 al- al already lI ready to make your town hl his primary d destination or overnight stop thre still are n a er of wn ways you can stun stan Un th the states state's travel council I sots sot's In the Community Tray Tray- 11 i Development The most way th the publication points out Is the community visitor information the center sample case SINCE AlMOST everyone who passes through h Utah is a to the st state ate It is oh that he hell he'll need matlon mallon or hav about and facilities the book emphasizes Usually reluctant to ask a on the street or a sales 11 clerk In D a store the tour tour- tourist ht will attempt to make his own arrangements and may find himself tit at the city limits headin heading out of oC town the hand hand- handbook book warns MEANWHILE a visitor In In- In Information formation center makes It easy for tor II a tourist to obtain th the e infer infer- matlon mation h he needs while making I him a willing ear for sug suggestions es that he visit nn an areas Breas at at- at attractions tractions The travel council in its reo re- recently published handbook urges urges es that such centers be located at street streel level and at a place wh whre re adequate parking Is available In congested areas many communities have reser reser- reserved ved parking spaces adjacent to visitor centers BUT regardless of oC where the center is located th thu pub explains it should be attractively furnished and quipped with display racks for brochures on l local cal ath attractions Such information centers dou dou- dou douWe We ble as tion bureaus in in inmany many locales the handbook handbook notes with their staffs helping to arrange hotel and motel ac ae- ae for or weary touristS During daylight hours at least hast such c enters should be I staffed with well-informed well en- en en personnel the hand hand- handbook book adds Since most host community ity travel budgets will not per per- permit mit a time full paid staff In the tha visitor centers volunteers may maybe mayhe he be enlisted from local civic or or- or Funds are available from va va- va rl us Federal Government pro pro- grains grains for visitor center opera opera- operation operation tion and for hiring personnel the travel council explains In Inthe Inthe the pUblication SINCE A tourist Ison a vaca- vaca vacation tt tion n from Crom his home town rou- rou routine tine th the handbook points out that he very well may be inter interested ested In the things which a com com- conty takes for granted such as fairs and rodeos Many national and state holi holi- holi lays days fall within the May through September calendar when tourism Is the heaviest throughout the state the book notes adding that some Utah communities are finding par r parades ades and other commemorative tive festivals are unexpected gold mines The book also urges Utah's communities to inform the utah Travel Council of of their events so that they may be publicized th through ough wide nation nation channels |