Show I Trading Stamp Book Worth About After youve you've filled all the pages of a trading stamp book what is the book worth Based on retail prices the average value is How How- However However ever the value will depend up up- upon on what sort of merchandise you select as your premium that Is the book will be worth more for markup high items such as lamps and less for low low- markup ones such as small ape ap appliances THESE FINDINGS are reo re ported by two faculty memo mem bers at Colorado State sity in the the fall issue of The Journal of Retailing published by New York University's In of Retail Management Their field study was made in inthe inthe the Denver area which is free fre The authors authors Professor of Business Harvey L Vreden burg and Assistant Professor of Mathematics H Howard FrIs Fris- Fris Frisinger inger note that stamp compan ies have made varied claims as asto asto to values Some companies have claimed up to 25 percent of spending or above and others have claimed lower val val val- values ues At 25 percent represent ing of spending the com book would be worth 3 The study involved selection of sample of premium items offered by a leading stamp firm firmand firmand and representing redemptions made over the past year by savers in the Denver lrea Re tail prices were determined by shopping or obtaining estimates from store buyers THE overall average I Iwas was based on prices of items in to Denver stores The average for these prices combined with buyers estimates s was 21 The average value of a 1200 stamp book in traditional stores was found to be 33 1 The com parable figure at discount stores was Single items however result ed in book values ranging from 2 to Merchandise values for stamps were lower on the average for Items such as small appliances linens and blankets and sporting goods which are traditionally retailed at relative ly low markups Stamp values tended to be higher on items such as lamps silver and glass glass- glassware ware which traditionally sell at high gh markups |