Show t L Ls s B BABSON'S NS N'S AUTHENTIC STATEMENT W Jab ab Special to THE EXPRESS I I VACATION TOURIST TRADE PROSPECTS Babson Park Mass May 6 While tourist travel In the con con- continental United States smashed all records in 1964 even that all time high Is likely to be surpassed during the upcoming months when vacationing reach Os es its peak This will be of great importance to Industry and to retailing wholesaling and service trades of practical ly all types For there are very few fields that are not affected I to some some degree either directly or or indirectly by the volume of tour tour- tourist traffic webbing the country particularly from early spring to early fall COULD TOP 1964 1464 BY 1015 With national income and family funds at his his his- historic heights and still heading persistently upward it would not be surprising to see over overall overall all tourist spending during 1965 top that of last year by as much muchas muchas as 1015 percent a truly im im- im impressive advance One of the most heartening indicators in inthis inthis this direction is the consensus of travel agencies tour plan plan- planners ners such as gasoline compan compan- companies ies and resort establishments that spectacular gains are ala al- already ready visible all along the line Helpful also to domestic tray trav el Is the Administrations con con- continuing plea for Americans to travel at home Instead of a a- a abroad broad in order to help stem the outflow of the dollar Even though it looks as if our cit still plan to go in for h heavy avy overseas travel this year there will be a good number who will heed the tion's appeal Perhaps the most significant results here will stem slem from the number of business groups that have already chang ed and others that will change earlier plans for meetings out out- outside side the country to statewide arrangements Foreign cancella I are showing up more fre fre- frequently I NEW AUTO SALES SALESI I ANOTHER BAROMETER During the first quarter of 1965 sales of new autos soared to another record for that per nod iod There is no question that more families have at least one new car than ever before In Inthe inthe the nations nation's history and there are few things more conducive to stimulation of the travel urge than a brand new trouble free car just waiting to go The un un- un unending ending threads of highways are arean arean an invitation to far vistas and natural wonders and the com com- combination of fast comfortable cars and high speed turnpikes make longer trips more at at- at attractive Nor No should the I Ible growth of Interest in n boat boat- boating i ing over the past few yO years rs be ignored This too mean a fan fan- fantastic I addition to many facets of vacation business and trade for both fresh and salt water localities In the warmer Os es the boating mania prevails the year round bringing profit profit- profitable able rewards to boat builders marinas shore resorts novelty shops and boating service es- es establishments establishments of all kinds PREPARING FOR TOURIST SALES There will be few areas in deed that will fail to receive some fillip from the big up- up upswing upswing swing to tourist traffic Those catering to vacationers would do well to increase their inventories I tories by perhaps as much as 1 10 percent espe especially In the case of experienced well established operations There will be healthy gains for motels hotels resorts restaurants camping sites entertainment centers girt gift shops roadside stands service stations garages cotto cott- cottage age rentals and transportation tion or of many sorts besides aut aut- aut emotive Trade and service establish establish- establishments establishments ments that do not have an ad ad- ad adequate equate staff of skilled employees es will lose heavily over com com- coming coming ing months to those who prepared ed more carefully Attentive and friendly service will reap a arich arich rich harvest since ince buyer resist resist- resistance ance will be encouragingly slight during the most prosper prosper- prosperous ous summer this nation has ever enjoyed FOREIGN VISITORS WILL HELP According to travel author author- authorities there may be 1520 percent more foreign visitors coming to tl the tle e United United States during the height of the vacation season This of course will add its measure to the tourist boom Hence businessmen and mer mer- mer merchants chants who are on their toes should easily chalk up the best year ever in terms of tourist trade alone |