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Show Drive Dnvf nrlve ' to be he Made to toI toIncrease toIncrease I JT1crease Increase Butter SaleI Sale Sales Sale IT I I T 1 1F 1KF 1 \F F \KF KF \ M ! < { F r C ( 1ill TS 1) 1 1\ ) \ tlllh IU ill its > h A I In in 1n n n R a llll J11J hh rto Info a r\ r rs \ to fo Lta Ltar 1t , . T liI " I r i i . inn 1 nn o 0 fpt fpl fet ' sl 'II II si p e dri rtrl I a- a ' - ato pto to rpri r'o ro red ( ' c r II tl tip I e ' rpc rf'r rfr roc ' rd a . iri In rt 11'1 111 li it s ' t f i I t tI i ii 1 I i 1 t i P e 1 1 l h ' r t tip tte t p In t the h ! ' t I l . nit nil dF d df df f 'III III ' itps t1Ps " it tI ii r sl III vt a R nation1 nation v\ v \\1 1 wi vIP \ , \ IP Ie fie r c cnteratlve rq q nteratlve < pr.tve prtve pr ; . ; ! tfve , sales sal1 sates ! ' ' pronwtlon promotIon cai 'AI AI cat ( ' t I aiv aivwhich al alfwhich " , 'hleh hleh which " ' vlll v 1)1 11 III ) be Inaugurated Inaugurali'd Inauguralid Inauguratrd ' Nnen N Niiember Hem Hember ) ber 10 was set et In motion moUon to1a\ to1a todas to1aac to ' \ according ac according according cording to Reedi Reed Stevens chairman chairmanof chairmanor or of the Utah Milk Producers Stabl Btabl Stabll1zaUon BtablliraUon Stabillzatlon l1zaUon liraUon CommitteewParUcipaUng Committee"Pnrtlctpating Committee "Participating Participating wParUcipaUng "Pnrtlctpating Pnrtlctpating " In this drtve drive drtve5A.ld drivesaid driveSAld 5A.ld 5Ald said . Mr Bttfvens Stevena Stevens will w1ll be approxt approxl approxtmately approxlmatety approxlmately mately matety 37 37000 000 retail ret.aJl retaJl . stores atores atorea owned awned ownedby awnedby ownedby by the onwte corn-irate corn irate ' - nI te chains chaJna aasoc1ated aasoelated aasoc1atedwith aasoelatedwith associatedwith with the National Association As5OCJaUon Aasocfatlon of Pood Food Chains and 153 000 retail retailtore retailtones retaltores I tones tore . associated a.ssociated with the lndepen Indepen lndependent Independent Independent dent Distributors CouncilThese CouncilThese Council CouncilThese These stores togeth together r with thf the thehalo thihatn ' hain halo drug and variety . stores .torf4 torf4 . " ! la'lt lalt last la'ltJune lastJune lasiJune ' June and July conducted condu'ted conduted ( ' a month monthsales monthsales sales ' ! al s drive on all dairy products product ' ! at atthe atthe althe , the request requet ' ! of the Federation Their Theirefforts Theliefforts eIrorts efforts were verv Vf'rv Vfrv ' successful ucce . < ; 'Iful Iful ' and andrCJ'orts andreports ancreports rCJ'orts rCJorts reports : ' coming Into this thlll office cUlce cffiee Indl Ind Indleate Indlcate ) eate cate that thousands of the 'It01 It01 stoles stolesmaterially ! ' stoicmaterially e < ' ; * materIally Increased their sales .sales . on onaU onall orall aU all typt types > s of dairy productsThe prodllctsi prodllctsThe products prodllcts productsThe The new drive drtvt " will wUl be dlrt"ctl'd dlrtctld directed dlrt"ctl'dnl1rtlcularlv directednartieularly directedparticularly " ' i nl1rtlcularlv nartieularly toward the thl ' moving movlnl { of cf ofbutt"r cfhutt cfhutt butt"r buttr hutt " r Into consumption conumptlrn ' ! of t , 11 I t I h ! , hon on fin " October OC"tober 1 thf'r thfr thf'rVert there ' " \ ' "were were \Vert Vert 'were " ' 210000000r 210 21000000(1 210000001 210000000 000 000 000r ( r P r c mds inch md ' ! or1 of or \1 1 \ visible sfsible lblp 'Itock Itock ' stocks " on h fiat h1 hcit \1 1 < \ d dThis dThis Thlc This ; was wa'J waJ ' approximately 75000000pounds 75000000 75000000pounds 75000000pounds pounds above the five riVE ' year vear avt"T avtT aver avt"TaRe average average " aRe age and W was ' ! an an 811 nu time high hllth of ofsi si " 1 rplns rplne rphrs ; Flocks stocks " , talk ' ! Particular Pllrtlclllar > - mph\ mph mphci mph'II mphcisIa ' \ 'II II 'IIU ' sIa " ' - \ will \\U\ U Ube \ be given by the stores stoTt"S stoTtS " t tsales tsnips sales " tlt'I tltI ! ' ' drives drtve ' ! the thl ' "eel eel weeks " eeks { ' ! of No\ No Nos Nopn Novpnher \ pn en pnb'r enber b'r br ber ( ' 10 18 16 Decembpr Decrmbpr December U II 14 and Jai Jm Jn1 I a Ian aors inrv an ors 12 18Cooperlttlng 18Cooperating 18 Cooperatlna Cooperlttlng- Cooperlttlng Cooperating Cooperlttlnglith - ' \ with \lith lith thp thf the ' < ; stores torr ' ' will1e "III III will " willIe 1 1e e the organlyp Orl'I1nl7P OrlI1nl7P organlreI ! ' 1 I gro Itro ps D'I DI ' of or ria dale dalefarmers dalr\farmers dalr farmers In Inrarmf'r \ rarmf'r rarmfr farmers ' ' ! and nnd practlc practically practlealls > alh tI tip I a ' f'nUrf fnUrf elttIre elttIrecommercial ' pnlirpcommercial ' commercIal side slda 1 1 < ! of th thp the ! : ' dnlrIn dnin dltln dnlr\ dnlr \ In Inct Ind Ind ct d In ( r\ r rThis \ This Thl'l Thll ' , wfll ,111 111 will also 111'10 11110 ' Inrl 1"1'1 111 lnrl " ' id idp : t t f e ' eactivities Pnrtlvltles Artlvltlf'I ArtlvltlfI activities ' ' of ' educational f'dl1'atlonal fdl1atlonal ( ' brand brllnd e'l el es escf PSof ' I I0f ) 0f cf the Industry Jndu'Itn JnduItn industrs ' such lIch a as ' ! Ih the ! ' Nittonal Nat Na Nit tonal t ( onal oral Dain Daln Daira Ca C ( uncll IIncll uncil and nnrl tl It U p e ( ' Milk MilkInd MilkInd I Inrt Ind ' strv 'Itrv Itrv ctrv Fo IOdntlonTIlI'l incitationThis indatlon IOdntlon incitation indatlonThis This TIlI'l TIlIl ' cnmpils'n cnmpilsn cltmp\lR'n cltmp lR'n lRn campilto ' \ ' ' is b-ing b ing b"jng bjng baing " ' - la T T 1'1 11 rl 1'1f rlc ' rlP f c " f I It nt at I 1tlm a 1\ 1 \ tlm time ! : ' \ when h'TI hTI ! ' tl tI e ! : ' cons COI1'1 COI11 ' n"r nr tier tierwlll nr\vlll nr vlll ? " I IJI wlll \ \ \JI JI \ be PI he ' assured 1tc'Iured 1tcIured ; ' of low prices prlt'P'I prltPI ' ' Prf Pre- Pre Pree1 Prrsei ' - . 1'1 11 e1 ' 1 t t w \ ttholp'alp ttholpalp hoh"all hohall holeaale " ' ' pr prii prat ! ' ps 11 es ' of or bt bitter ttRr tter are aresera are\pr\ are pr areprlew sera \ ' 1'1\ 1'1 11 1'1Ic ' ' " \ \ Ic ! lew ca " In f f ict Id act I am Itm adilspd adalsed ad\l ad l \ ed thAI lust thAIfit lustat thatnt fit at . ally ( I i ly Iy four other time-s time s tImes - ' ! since In,11 In11 ( , 1908 1908Ia 19081 11 Ia i tll'J tllJ ills tt 1- 1 1season ' - ' season 'I'a'lon Ialon ! : ' ' of or the vear Vf'ar Vfar ' hlnp hose hlnph hoseh havph h ttpr ttl'r ttlr tter ' nr'ces nrces or'ees orees nr1ees ' touched tou'hed touhed ( ' the pre5t"nl pre5tnl present pre5t"nllow presentlow presentlow " 19081 low level - - |