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KSL each Wcdnes Wednesday edneday ednedayf edneday10m $ + fay f ' ' 10m 1000 10-OOClOil5.am 10OOClOil5.am 10 OOClOil5.am OOClOil5am , ' . - t to 1Qs1 10:15 1015 : $ .a a . . . at . . 1 \ ' r ' I KDYL < DYL ea each h Friday Friday10S0 Fr hy " " , 1030 10.so 10so 10S0 . f to 10-45 10 45 1045 ' 0'4 04 ' - $ a . . m . . . . UTAH rOWER POWEll POWER G & LIGHT LIGHTCOMPAtIV LIGHTCOMPAMY LIGHTCOMPANY COMPAt-IV COMPAt IV COMPAMY - OF OFFICE ICE ICEu u _ nn _ - V . The Fords Tell Tlieir Their TheirP1ans Plans . _ _ . , , . A . , v-rt v rt - aawr4nvwN W 'W- 'W W ' - ' gnTV.u gnTVu . " ' rrv ' " vebh vebhv'NM 'f f " < ' > y v'NM vNM ' nu f + w " ' ' " h 'W'h 'h h : " < "r r < " 9 ? ' f "l l " . ( . } > . f . < . \ , t.x tx . , - ! ' ; : ' * " ' . < ii- ii iifwyfwwi - ' " w.aR.kwff .aR.kwff aR.kwff aRkwff .aR.kwffYt ! " . y Yt ; < y 'ffy ffy ' f fY Y { i { t H4ws S < , 0 ' " ' R " ' > { R ) f"S'f fSf tkfY " w ? ' ' . . 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' " 'f f y ' ythe \ ' IFWflKNEwanythingbetterwecoulddofor - . ; . x , Fwould f fthe IF " , the country than make good goodmotor ood motor cars care car , we we'i wewould 'i i ' ) " ) - " - would do it . . w -.2 .2 - . . , " , r By everyone every one doing hu Ius his best in in n the Job he heK heVt hethink ' t tw tu K f Vt u { > p pthmks ; thmks thinks thmksmost * most mo t useful , thr this countryIS country r IS go1Og going C01 " to ngam regain regainits - : . , shk } shkits ' ; ' " Its momentum . We have tried to do our best uiour In ui inour r " . \ . . our job . 3 i iA iWhen A " ' - I- I . - I1 IWhen 1 When busaness business bu inr was uddenly suddenly haltedIn halted in its recov recov- pews recovry recovery : - x1 ? x , , , , . , . , i l determined determ10ed that more than a year ago ego , we weJ weIIhould we ery cry ry { r hould IIhould should keep goanganyway goinganyway going goang anyway , Ifnot if not at fullvolume full volume volumemotor volumet volumemotor t < Ya Yap Yaa p a rs s J 1 1motor motor car production , then at getting ready for forgreater I , $ greater : motor : tor car value values * that would help future futureproduction / fe ? y r sir J 1 1eproduction 's s ' rt rti Y , i \ prod productton : uctton . . _ _ _ _ _ _ _ , eproduction eo * eoEXPANDING f " a ax aWe EXPANDING FOR FOIL THE rUTURE FUTURE rUTUREWe xy xy4f 4f 4ff x We began to build bOOd 34 million multon dollars ' ' worthof worth of ofnew ofnew ofnew f l lr li lwe new plant plants * andeqUIpment and equipment We felt that Ifwe if we wecould wey wecould ' y " k kt kf kcould t could couldnot not employall employ allour all our men building bUlldang motor cars carwe * i , ' r e we wouldemploy would employas employ as a * many as a > we could bOOdtng budding buddingbetter " ' - I < . a- a as - gW s { ' s sA A g gr gw ge t r w t tWe better tter production facdinc faculties facilities * . W L - d Y kgyyf , f II k We were told , , ofcourse of course cour e , that this th18 was wa no time timefor I y eu s " k kk # { t tfor t n nz nth4 z th4 r rbe for expanfion expalUlOn expansion , , that a wiser busmess bus1Oe5s business poheywould policywould policy pohey would wouldbe - F be to holdeverydungwhlch "holdeverythingwhich "hold hold " hold everydung-whlch everydung whlch everything-which everything which everydungwhlchmeans everythingwhichmeans everything " - which means , atop stop stopeverything - ' - rs rsw w x xhe he hei , i ' everythtng everything . But no one ever got anywhere anywhereIltand10g anywherestanding anywherestanding Iltand10g standing still snU . e . r Besides , we are not defeatists defeatuts We do not beheve believe beheveth18 believethis believethis th18 this country has La . seen its best beat days . We believe beheve th18 this th18country thiscountry thiscountry country countryIS is yet in 10 the mfancyof infancyof infancy mfancy ofIts of its growth . We be- be beHm beHenry be believe - Hm Henry " , srul IInJ and C iii CJI E nl JI/ JI JIFord . / ! Fwl Ford Fordon on n tin the lb . cwn tKCllSltm occasion of fth lb ibe . 3 93th 93thanniversary 35 < A II anniversary srnivtn " 'lIn'SiIry lInSiIry ' ' ry of f thf the lb . fwnitmf fOllnJg foanding " , of fthe Ih the . Twit P rJ Ford Mo/or Mo or Motor M / fr CJJm Company C mpnyJun9 4ny * , Jim J . " . 16 tf t6 , , , 19 1938 1938lleve 1938lieve 8 8that lieve lleve that everyatom every atom of faithinvested faith investedm investedin invested in m our ourCountry ourCountry Country andour and our People wdl will wall beamply be amply justified justt6ed by bythat bythe that no one one's ones ' . handtouches hand touches but our oun ours Ofnearly Of nearly nearlyeverything It makes make . . any Iundof kindof kind Iund ofweather of weather to order . The Thethe Thethe Th Thweather the future We believe belteve America Amenca is 18 just begmn10g beginning begmn10geverytlung beginningking beginningNever weather delivers delJvers day would take month months monthsNeva monthsto . king kingwe everytlung everytlungeue else eue we use we bwldsome buildsome build bwld some quantity quantityweather quantityourselves it every Never Neva yet have our People seen real Prospertty Prosperity Prosperity.Never ProsperityNever . , oundvu outnclvea , , to find , if possible , better andmore and more moreeconomical to findan findid find m an id Nature Natur . Our can cars car * are weather-tested weather tested weather.tested weathertested - . to toNever toNever togive Never yet have we seen aeen adequate Production Production.But ProductionBut . . . economua1 economical economua1ways economicalways : ways of dOingIt doing it . . . The expenence experience experienceand gave glue you gpodserviu good gPOd service eervtce serviu in any climate dtmate anywhere . . . But we shallsee shall see It it ! ! ! That is 18 u the assurance In is Inand iseconomical inwhich and knowledge we gain gam arc are ate freely fnely freelyshared : .haredwith sharedwith . shared .hared hared withour with our oursuppliers In other tests teats teata , , every part of thecar the car is pun pun- pun"hlch punwhich punched - . "hlch hlch which "hlchwe whichwe w " wBusiness we have built bwlt . . lIupplten .uppluts uppluts . andwith and withother with other industries mdustra . ched ubed uhed uhedunmercifully unmercifully unmerafully . Tbe Then our engineers engineen tear itbe it itBusmess itdown have.uppluts , ' beBusiness Businesst Business Busmess is 18 u not just corm coming back . It wdl wut will have haveWe haveto wellWe We take no profit on anything anyth10g we make for forourselves dow down to see if theycan they can findabnormal find abnormalwear Abnormal wear or orto orto orany tounderstood to be brought t back . . That is 18 u now becoming beconung booming 1939ouestlva well wellouradve wellunderstood ouradve ouestlva . andsell andeel and sell eel to ourselves . . Everyoperauon Everyoperation Every operauon operation operationfrom . , any anyIlgn Ilgnof sign Ilgn ugn ofweakness of weakness . . * understood understoodIn unll unllr unlla r cooperative cooperativey cooperativeyear in duacountry this dua country country y ; ; for that reason sellersfrom 1939 1939from 1939will from the Fordships Ford ships which first bring br10g iron IrOD ore to tothe Themoney The money we spendon spend on tents tesb tests . saves .Vel Vel E Emoney you moneywill money moneywill moneyon will willbuyers bea be a co-operative co operative - - yar year toManufacturers Man Manufacturers Manufacturerssellers Manufacturers acturen , sellen sellers sellenthe sellersand the to Rouge , is u figuredat figured at accurate cost COlt . . . The oar only on repair repaus repairs * . . Andyour And your family famaly car is saferand . safer .fer fer andmore and more moreand moreanline nsoingdependable and buyers s swill willcooperate will co- co coto co-operate co operate - - to bring g back bade the bust- bust bur bustprofit busi.ness business . - profit is d on the fut18hedresult finuhedresultthe finished fut18hed finuhed result-the result the result - the car or truck dependable " when "hen hen we put out it in your vour hands banda- banda bands - bandaness . anline ness that that is will willco waiting to be brought back baclc . as es it conies come comes . off og the line hne . Some years , there is 18 no noa noThis noprofit a This Th18 construction program is 18 almost completed completed.It completedIt . . profit profu , for us But we see to it that our C1.18tom C118tom customs . customersalways ; : . THE TIlE THENEW 'NI NI ' : . -NEW NEW I1jr.w I1jrw - . W C.AJlSIt CAHt3It CAAS C.AJlS CAJlS CAHt3 CAASWe . It hasIncreased has increased acttVltyand activityand activity acttVlty and payrollin payrolls payrou payroll . in a number numberof always alb profit . A basic bUlc articleof article ofour of our busines bus10ul business * creed creedWe creedof creedis itWe We hare have two new Fordcan Fordcars Ford cars can for 1939-better 1939 better 1939 - better can rata canof ratasties car carand of ofrelated related1Odustrle8 relatedindustries related industries 1Odustrle8 . . It has La . given us better bettu faro- faro fact- fact faroIS factno facd-ities facd ities ( - IS thatno that no sale is u economicallyconstrUCtIve economically constructive unless unleu It Itand itprofits and 11d better toolang-but toolang but log-but log looking - but we also hare have an en entirely entirelyeventually entirelynew l ! lIttn Ittn sties for building bwldang better cars can and trucks , and andprofits andeventually profits the buyer as mucbas muchas much mucb as or more than the seller ae11er . - . cventuallyou.rnewtractorwhlchlSbeangperfected cventuallyournewtractorwhlchlSbeangperfected eventually eventuallyour our . new tractor whichis which is being perfected . Our new plants have helped hdped hdpedus helpedus us buildmore build more morea moreIt's morevalue netU netUed ; : car moreI I Its It's ' * ' called ed the Mercury 8 . . It fits into our line lineTHIS linebetween a . , value into mtll intu .allour allour . All .all our cars ( for or 1939 . That means meansmore LmcolnTHIS meansbetween meansbetwten between betwten the De Luxe Fordand Ford and the Lmcoln- Lmcoln Lincoln Lincoln-Zephyr Lincoln Zephyr - . THIS MEANS MORE VALUEvalue VALUE VALUEmore more profit pr06t on die the purchase purchue to the purchaser purchaser.We purchaserWe . Zephyr . It is u larger than the me Ford , with 116-inda 116 inda 116.hwh 116hwh 116.hwhThe 116-inchwheelbase 116 inchwheelbase - - . The current program has providedII provideda provided a II new ttre tyre tireplant We have not cut quality to reduce co.c coc costs costswheelbase costsWe . . wheelbue wheelbase , hydraulic brakes brakes , , andsa anda and a sa new 95horsyplant 9S-hone- 9S hone 95-horsy 95 horsy 9Shoneplant 95-horse-power 95 horse power - - - plant , which "hlch hlch "hlchwill whichwdi " will wdi turn out a part ofour of our tire tue tyre require reqUlre- reqUlre reqUlreWe requirements - . We ! simply iumply iumplyWill simplywill Willnot will not bwldan"tlung buildanything build bwld an"tlungInferior anythinginferior anything an"tlung antlung " inferior inferiorNEW power V-type V type - - R-cyluider R cyluider 6-cylmder 6 cylmder 8-cylinder 8 cylinder - engine engtJk- engtJk engtJkmenU ' - . ments menU . a new tooland tool and die plant that will help helpu - We know that our 1939 cars can are car cars . of good goodu goodquality \u u \ u * cut the cost of die dies . . . anda and a steel-press steel press sted-press sted - plant plantW plantball plantthat quality ball . We think dunk they're theyre ' ' finevalues fine value values * in their theirthat theirprice ' NE NEpnce NEW W TESTING EQUIPMENT EQUIPMENTWhile that willenable wdl will enable us to make more ofour of our own auto auto- autoNE automobile - . EQUIPMENTPqtyd Pqtyd Pqtydaueti pnce * classes dassa aueti . b bodies dle . These are in addition addluon to the plants plantswe While nrw new njants hnts ojants to pr producecars produce produceWith filewe 1M file 1Mwe thewhole mobile mobtle . we were puttingup putting upnew up : Withnew With news new cars , s , new P plants i , , new ew equipment equipDien p t , , we already had bad for producing produang glass , , 1I'0n 1I0n ' iron , sted steel steelplastics , cars , , we consuu constrUctednew constructed tea teanew new equipment to test them themTThe . whole " , hole Ford Pord Pordorg Fordorganuation org orgtfiurfKon organuation fttion u II fesnul grllnd geared to go goon fonr forward /on on / J < n/ n nFOMD / . plutlcs plastics , , andmany and manyother many other things dungs . The first weather tunnelof tunnel ofIts of if Its kind land landever kindever ever mutt built t for forWe forautomobile . . ' . We don't dont ' supplyall supply allour all our own necda needs , , ofcourse ofcount of course course count . , , automobde automobile research raearcl- raearcl researcht raearclwent - went into operation operatum at our ourMPANY ourlaboratories and acid NkhJaauaand acidnever id never nrvft ' expect toThe to The T Tre re Fordengine Ford engine engine u its . one thing thingHenry laboratories this thia year . FOMD FORD MOTOK MOTOR CO COMPANY MPANY , , OeaAw Dead om Dearborn > , , Mirliljaa NkhJaaua Michigan - |