Show THOSE WHO NCE IN A WHILE we hear some store ONCE 0 keeper say that advertising does not pay which remark makes us wonder monder liow flow he happens to put his wisdom against that of the big men of the country big business everywhere says that advertising does pay so how hov does it happen that some little fellows know so much about it the big business men of the country will tell you their businesses were built by judicious advertising and most of them wll wit say that it was as by the use of newspaper advertising too wm will wrigley built his ills spearmint chewing gum by newspaper advertising and he will tell you eo to john wanamaker started with small capital but spent part of what he made on liberal belal I 1 newspaper ader advertising and made millions ons when we peak speak of advertising we do not mean just any kind of publicity but the best advertising that is obtainable tu you it has been only a few years ago that such concerns as general motors standard oil corn com pan pany thomas edison and even the railroads would have had a small sized spasm if the representative of a weekly newspaper ries paper had gone to their office and suggested the use of part of their profit in weekly newspaper advertising but today they are among the tile very best advertisers on the lists of the weekly newspapers they have hae found that newspaper advertising pays and arid are using it generously and on and on we could name the big con arns c rna that are now using weekly new newspaper paper space who ho ears ago dd did not use a line the man who gives the subject of advertis ing more than a passing thought can but see that the advertising 1 the weekly newspaper Is the cry ery best to be 4 and the more you use in reason the better off will vill be your business EXPRESS |