Show ilk le WHY W HY HOME TRADE ADE FALLS OFF 1101 it always slumps when business Is most business men have this failing they are aro swept off their foot feet when business booms wo we hit fit prosperity then starts alie trouble everybody buys everything in sight and the merchants are caught in 11 their awn n trap f ap tap T they th V abart advertising to to bent beat the band A riot of selling follows the merchants OVER ADVERTISE and OVERSELL THE MARKET demand for goods keeps up and then comes abe trip to t the bank to borrow for expansion then bhatt shortage and rising prices a it riot of buying before prices tilt to the top and a it wild spree of advertising to keep the game going suddenly there comes a at halt buying slows up and timid merchants curtail advertising and the halt continues then advertising stops and business becomes stagnant when trade needs no stimulus the merchants buy space like drunken sailors but when trade needs a strong push p ush they contract if lf business spent one the money in advertising when trade is booming and three times the lioney wll when trade is poor business would find stability i 1 now is the time to advertise 1 extensively dont don throw alii chips aps on oil a blazing fire the wood is needed when the fire is low advertising now means a it real service to the buying public tit tin people want to know where and what they can buy economically merchants arc ants A get busy make your drive now ne |