Show signs to be placed routing travel over US 40 program of the U 3 5 hichwa highway 40 association of colorado an und and utah inc moved forward this week with the te announcement that contract contracts con tracts i have hove been let I 1 for fon or three large diversion signs to bo be placed at kimball junction near salt lake city and in eastern colorado Color adb C R henderson Hen dorson derson 11 president resident of the vemar vernal club bair said baid co contracts for m 1 12 by signs were handi handl handled ed through conn connolly oley olcy le advertising ver co of denver denven D enver enven in in addition to the three large signs 15 sma ler len nes will be placed along the tie approaches Ipp approaches roaches to the large s signs ens uns approximately 1200 of 1800 ver Vcr nals share has been raised to further the program of promoting 40 as the shortest and best route through colorado and utah mr hender son reported A total of book matches have been distributed on both the enst cast and west coasts of the nation through travel ngen agen agencies eeg eek being produced at the present time are booklets purpose of the association is to promote highway 40 so that better roads and business condl condi on the route can be realia ed starting this year said mr henderson the route will be ad verti sed on a year around basis jerry stevens steamboat is president of the association and noel kelm craig colo is ex ecu acu tl ve secretary Accord according ipg to local re presenta tv tives fives offic n officers tra of r the ho association have made written contact with travel bureaus in the unit M i states sta es and are supplying them yS with oto information cooper nuon n is being asked to get ad dit ional travel over this main highway in the near future they said direct personal contact will be made with service stations hotels motels travel bureaus and other agencies dealing with tourists in jn salt lake city and denver josf most operators of businesses business located on highway 40 ard are mem bers hers of the association mr henderson said although many such business men have not been contacted they will be in a a short time lm vernal is keeping pace with most cities on the scenic route in raising their share of the as sedat ions fons a expense it was |