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Show I CASH LOANS FOR SPRING AND SUMMER EXPENSES Vacations Remodeling Repairing Car Consolidating Bills Refinancing New Clothes or any worthy purpose. NOW: 20 months to pay. PIONEER FINANCE COMPANY 29 East Center, Midvale also Provo and Richfield "Am I -: 4 supposed to be jeS gr, o S,ad you're big?" lLjr&' wr"" av'J Many people write us such comments cu ' M "I' heard people talk against big 'f l k lM Sssr j companies like you. Lately I've been read- ,n yur statements about bigness. Am I L ' y$Sr ' 'Jl supposed to be glad you're big?" " Y L'Slr? "N'S The answer t0 th,s question depends on I your answer to certain others. Some people jf V. ""N 0876 come to feel that bigness itself may 7 i - be bad. Consider the good that cornea from t i W ' ' " this same bigness. fcintov. v. iM. ..j.fc , jt...,v..M&-..vh-. t i fir iflf'- Wife mmiMiuiiixiitmik'iA Do yu ew and better things? Standard Lfr .S Irwf Jt has spent over $35,000,000 on reaearch and tech- 'y'lM i ft imm00 , nical service in the last 5 years, developing new , or improved products, and new raw material Do you like a bargain? You re getting one in for other companies. Yet only when allowed to gaaoline. Except for taxes, gasoline today costs grow big, by serving you better, can we take on just about what it did in 1925. (And it's better the work and risk involved, gas; 2 gallons now do work that then took 3.) Why? Largely because of competition among big n oil companies. Bl t, ... , A Are you glad you have the conveniences of Do you want to keep your country atrong? this "machine age?" They depend heavily on c4L It takes big companies to back our fighting men You're assured an ample supply of oil by the en- and keep defense goods in full supply. Standard terprise of big companies like Standard. We seek is at work for our government on aviation gaso- out new crude reserves, in this country and lines, atomic research, synthetic rubber, and abroad, with exploration that may cost millions other vital projects. . before the first gallon is found. . Obviously, there are countless ways to express the benefits you gain by our bigness ... countless questions we could ask, to which you'd probably answer "yea" just as readily. And if you like the things that bigness brings, then you can be glad we're big. STANDARD OIL COMPANY OF CALIFORNIA plans ahead to serve you better I 1 'LJ B OTTLEi DIN BO N 0 f is ' - tL r ow a""- |