Show BIZ QUIZ O. O Im I'm a small businessman out out for a bargain I hear that public relations can be far cheaper than advertising and provide immediate results But how do I find the right firm for my needs A. A One way is to check the Yellow Pages Another is to get Directory of PR PIt Firms which lists for forthe forthe forthe the first time PR PIt firms according according according ac ac- ac- ac cording to specialized skills in 14 different areas such areas such as foods and beverages travel sports entertainment books ed educational u ca t i anal i institutions i tu health technical industrial and minority markets The firms are indexed geographically geographically geographically cally to make it easy to locate the specialized firm close to you The Directory now in its ninth edition sells for 30 from the J J. J R. R ODwyer Co 71 Madison Ave New York NY |