Show advertising does not pay IP is a remark often made by emall email merchants by the remark small merchant we mean those choso whoso capital is ie small there is no combination of words in tors unabridged which will 60 effectually show tile alic dried up moes back as the quoted remark at tile the bagi beginning lining of this article small merchants small smal in fou poul I 1 as well as words are arc the he only ones onel who i ho by any any possibility could make nial 0 suck a remark tile the possession of such ideas hand handicap ical them and makes the prospect of any aliv groat great increase in their business Vil i out of ofilio tile question if there is any one thing in tile the world which has been entirely thoroughly and practically demonstrated st rated it is that advertising does docs pay and pay well the most successful men are arc the men dien who steadily and persistently place themselves and their business before the public A drop droll of ink spread on a page will make lake thousands ands perhaps millions think is just as true of advertising as of philosophy or science tile the rno most t successful professional or business men tire arc those invariably who are tho the greatest advertisers such stich met men as A T stewart wannamaker beecham pears and thousands of others owe their colossal fortunes to the thousands they have spent in advertising g when their business was small their advertising was also small but the latter increased the former till they could and do pay many thousands during the year for advertising printers ink is one of the most potent of the time it is almost as great areat as the lever of with power enough 0 to move the world and the world is moved and people arc are influenced by it as by nothing else elec millions of people in the world in get their religion 0 their politics and their ideas of the important events from the newspapers they read there has bar never been but one century and there has bas never been so many newspapers as now those who read newspapers read advertisements and millions purchase where their paper tells them to purchase and do as their paper tells them to do tile age is greater in this as in many other thins lings ti millions of dollars are arc annually pent in advertising 0 the dollars thus sown are arc like the scattered seed they produce four fold no business of professional man can expect or hope to except to a small degree without this important aid the expense of an ad should le considered d in conducting a business as much as clerk tire or office rent almost every visitor that comes to logan ca says the town is slow flow and sleepy more so than other towns which are not so large and which do not do so much business we will undertake to proe that this is to a 0 great reat extent due to lack of advertising many visitors to go to a town which is everywhere spoken about they go out of their way tobee to eee it and in turn tellof tell of their impressions to others by ay tin this s means the west is is growing 0 as no country is doing g or lias has done in the history of the world cities have bave been built on oil a plain and where there was little to justify the growth b I 1 hamlets have lecome become towns and towns developed into cities in ill a wonderfully short period of time what will apply to tin an individual and his business will berve for cities counties and we ave ought to grow individual individually lv and collectively co there is everything to encourage M C us and little to hinder it rests entirely with ourselves we are arc tile the architects of our own fates A spasmodic attack of energy will not accomplish what we hope for it will require energetic and persistent application but above and more than all it will take advertising |