Show ADVERTISING I AS A HELP TO BUSINESS At a meeting of the Advertising Federation of America In New York Fork recently the following from President Hoover was read It seems to me most that at nt your our annual convention you pr propose I e to clarify the function of advertising as an economic force so that its benefits may be better understood not only by those who employ it but by the public to which In the aggregate it renders Its greatest ren test service A Advertising l has played an nn important important im part in raising our standard standard stand stand- ard ml of ot living ll in stimulating invention Invention invention tion and In maintaining tion thou By promoting production and con conveniences previously enjoyed by bythe bythe G f. f the few The theme of or your our convention is especially timely because of the I part sound constructive advertising advertis advertis- ing is bound to play In accelerating ing the return of or normal business activity |