Show r F f The Three Cardinal d al Principles of Ef Effie- Effie fie fie- jent Dairying g V 1 Much I IB in being said Mid today ib about ut the stabilization of agriculture kind and spine placing ing lag It on a J parity with other other- ind Industries Indus tries Until recently dairying hAs haa not BUt suf suffered fere l from surpluses' surpluses and corresponding correspond ing low low prices b because nse c consumption has kept pace with the en US In Increase Iii lIi- crease In production TI This c condition nd In Inthe inthe the fhe dairy dalry Industry cannot continue indefinitely Indefinitely in In- definitely without intelligent organized organised ed effort Many 1 believe e present surpluses es of dairy pr products ducts Indicate that we have hn already reached the turn In the road pad I dl do not a agree Alee with this this' conclusion providing the producers In this great Industry do rIo what they should and anel must must- do In la then their own Interest interests namely first Increase efficiency in in cow production pro pro- pro production du tion fe second second work j jr for r lil higher her quality of ot products and third help enlarge consumptive e demand for their products in the tile Inter interest t of health at the tile same time use liberal amounts of butter and arid other othe dairy products products' in their own l homes omes I wish to briefly discuss these three subjects in the order named J. J First More Efficient Pro Production h. h The Dairy farm farmers rs of or this cl country country at pres present are losing more than ll half halfa tt tta a billion dollars a year on their dairy cows as a n result of cow Inefficiency l b y It has been conclusively demonstrated through cow t testing associations associations- herd improvement pt organizations as well as DS net results obtained by many farmers farm farm- f farmers ers who ho have haT already adopt adopted 1 these thee practices that the same amount of milk now being produced can be secured secured secured se se- cured with ith two-thirds two of the time pr present ent number of cows if these cows were built up to the efficiency tt which tints herd improvement In pr work has shown can be done dome b by better breeding feed and care Second Quality Improvement nt Many Shiny careful estimates show that the poor quality of f m much ch milk and cream cream is costing the dairy farmers farmers' of this country another mother hundred d million l doli dol dol- dollars 1 lass lars s 's a n. n year ye T This ls loss comes ome t through 11 lack luck of care for fluid milk resulting resting in sour our milk and of off flavors together with low grade of cream caused mused b by fm- fm im improper proper care are This his loss is equal to one one- seventh nth of the time annual interest on our oure e enormous national debt 1 of the tile tremendous I loss ss from from this source now sustained by dairy fa farmers can be saved sayed by proper care and attention to the product after ItIs Itis it itis is taken from the cow Third Increasing Consumptive De De- mand mund Increasing the consumption of dairy products is a problem in which the he dah dairy farmer hl himself Is most ost vitally Interested It is estimated e th that t at present two twenty two cents of the average consumers consumer's dollar is expended exp expended ex ex- p n led for dairy products Leading scientists and food authorities state that thirty five cents of every ery consumers consumer's consumers consumer's consumers consumer's ers er's dollar s 's should be expended for tor milk and Its products In the Inte Interest t of child growth and acid adult heal health h and efficiency y Science has pl placed ced on the doorstep of this industry an enormous opportunity The Time dalr dairy industry has a necessity fr for r any food value in its products not possessed e-d e b by most other foods How to get tills this necessity and food foot value fixed In the consumers consumer's mind is the greatest test problem confronting this industry industry in in- toda today We Wie must educate the con consuming public to the vital Importance of dairy products In the time human diet olet and ani to the tae fact that It is good g economy to spend five thirty cents of the food dollar for tor dairy products The farmer should at this tir time 1 oI nd use me liberal amounts of butter hutter anti and all other dairy products not Only in the interest t of ot the health of of his Ills own family but of f his own pocket book hook and th the prosperity of or his community NATIONAL DAIRY COUNCIL |