Show Too Little Attention Paid to Advertising The newspapers of the country country- have the tue motion picture e Industry bul built up up The Tle advertising ac account of the railroads ran rail roads should give consideration to to the newspapers rs when copy is placed because because because be be- cause the these e railroads are are dependent and hope to to U e live off orr tl the tue e prosperity the newspapers newspapers newspapers news news- created and dev developed loped by J J papers of that section Cities and communities COIr all nil along the I Pacific Pac co coast st are are showing an nn IncreasIng Increasing ing hag interest In the possibilities of community community com com- f ml advertising through per pers Representative tire newspaper men have discussed discussed discussed dis dis- from aU all parts all of ot the tue coast cussed plans whereby this service might be extended The The c consensus was was that this type of jf advertising had been un universally successful Figures show that definite results were ob ob- ob- ob tamed Many 1 an advertised commodity outstrips outstrips out out- outstrips strips its rivals not clone alone because It becomes Im known wn but because the time advertiser once his product is Identified In the public mind has lias a strong motive for maintaining train main taming its quality as well as looking look look- lag ing In for possible improvements that will constitute additional s sales es ments It has been demonstrated that pr precisely the s same me effect has hiis been heen observed in community corn man I ty Improvement nt In connection with well-planned well community corn corn- advertising campaigns |