| Show I me lUG COMPANY X h ELPS IlIS 1 KEEP AT Nr ATHow JI II How one of the of-the r. r the largest manufacturing manufacturing turing concerns ern in the country co- co co cooperates co- co operates with their dealers lea leill to lo keep local business in hi time the hands of oC local concerns was Has interestingly brought out in a talk with ane one of oC our onT leading tire merchants la last t week eck I company to rn which he pointers pointers' I particularly for tor its It work wt in this thle j di-j I Is la The Hilled States Rubber Rubber t j Company which has hM perhaps gone I l rr r further aon these those lines linci than au any any to i 9 other a t 1 There are re several l reasons aside from the very err good goed point of keeping home mane money at home why our own local tire stores are re the logical place to buy tires r rather th r than the mall mail maii order houses f I- Tires need looking after by br an c ex experienced cx- cx tire lire man He lie must have havea a well equipped ct and well stocked shop and amI be ah able c to toll whether hether a tiro Ufo Is doing Its work properly anti and If It not why not I For instance an nn expert tire man can tell whether t tires res are arc wearing un unduly lub because of the wheels being out of ot alignment and can correct the trouble in time It If improperly equalized brakes ar are causing causIng- tire tiree wear we wear r the tire man can tell that and warn warn the owner This sor sort of ot service you ou cannot expect when you o bu buy tires Ures from frOll mail order houses honses The United States Tire Company Compan started started eleven eleven years cars ago ago to educate du ate people to to their interest In supportIng supportIng support support- Ing lug the legitimate home town tire dealer In addition to running Jt its own educational campaign in local papers papers pa pa- pers pets without interruption for eleven on consecutive years the company encourages encourages en en- the dealer to supplement it with ith advertising of or his own ana anti helps him do it Under certain conditions conditions conditions con con- it even shares the expense o othe or oC orthe f the dealers dealer's own advertising Recent improvements I in production production I tion methods now enable the United States Rubber Company to market through the local dealers tires of oC I known quality bear c the company's compans company's com com- pany's pans trade mark and full w warranty rr for as little mone money or even less than the cost of or mail order tires or off off- brand ties tics of af uncertain value |
