Show DEAD TOWN VERY SELDOM RECOVERS 0 VERS Community That Is Not Prosper Prosper- rous Cannot Attract New I Residents IS LIKE IKE BIG CORPORATION People Are Arc Stockholders and When They Spend Their Money Away i From Home They Deplete I i- i I Its Capital Tj Copyright There Is nothing deader than a n dead town Try as hard as it may to conceal conceal con con- conceal ceal the facts the truth Is written all allover allover allover over It so that he ho who runs ma may read No camouflage camouflage- of bluff and bluster can conceal the true situation from anyone who comes within the limits of the community A dead town Is dead and that's all there Is to It The worst of it Is that once a town dies It stays dead There have been exceptional cases In which dead towns have been Veen revived have taken on new new life and prospered but these are arc merely merely merely mere mere- ly the exceptions that prove the rule 1 The Tho fact that a town can seldom come coine back is easily explained The growing and prosperous town today Is the one that can attract new residents residents residents resi resi- dents and new capital It Is 15 one that can offer attractive inducements for forthe forthe forthe the location of new industries The dead town offers no attraction f O a If- If t- t side capital 1 man man- man man-ing n for a to tola 1 nci i a i. i new business or anew a anew new location for an old industry Is not going to pick out a dead town He Is going to select a town in which money is plentiful a town whose whose-busi- whose busi busl business ness men are ore progressive and whose residents as a n whole are prosperous contented There too man T TUve and are many mans live Uve and thriving thriving- towns in the world wort for a man to risk his future In on one that Is dead This is the reason that thata a n town once dead almost alwa always s 's remains re re- mains dead i Town Like Corporation There Is Just one thing ordinarily that kills a n town in the first place an and d that Is a lack of money A town Is Just like a corporation and the money mone y possessed by Its Inha inhabitants is its cap cap- Ual Ital If this capital is depleted the town will fall fail Just as the corporation whose capital is depleted through poor management or other causes fails And Just as the corporation which has Ims once failed can cnn seldom retrieve its lost los t fortunes the town which has failed fade cannot often come back The capital of a community is depleted depleted depleted de de- when Its money Is spent away from home in a n way that brings n no o return benefit to the community I It ot t takes no great reat amount of thought t to tobe tobe be able to realize that the town like the Individual cannot last long if i it itIs itis t Is paying out more money than it i takes In That does not mean that a n prosperous town Is one in which th the e people do not spend any money On O 0 Othe n the contrary a prosperous town i ione is isone isone one in which the p people ople do spend money money money mon mon- ey but it is one In which they spen spend d the money at h home me As long as th the de e money Is spent at home the town tow gains by having it kept In circulation but when it is spent away from home either by being sent to the mail mall order orde r houses or 01 by shopping ng trips to other othe rd rr r cities the towns town's capital is impaired d to that extent and If enough money i Is s spent away from home in that way the town collapses and virtually goes goe s Into bankruptcy Just as does the corporation cor corporation which dissipates Its capital The people of a community are a ato apt pt to overlook the fact that they a are m Stockholders in their town and th that tha t their fortunes arc bound hound up with those thos te e of the community as a whole They The Thedo do not realize reaUze that if their town fai falls fails s they they will fail fall with It They They or or man manof many of them at send leas lea lea-it send their mone money y away to the mail mall order houses In th the t ye e great cities clUes without realizing that the theare they are Impairing the capital of their ow own n corporation and that if enough nough of the them pursue that course they Y will ill ll for force e their thelI corporation Into certain bankruptcy Merchants Not Only Ones Hurt Many customers of ot mall order houses say eay that they are under no obligation to trade with their home merchants and this may be true They overlook overlook that fact that the business businessmen men of a town do much for their com com- and are entitled In return for what they do to the support of the people In the community but leaving this out of at consideration they overlook over over- look the fact that they are bringing about their own downfall when the they drain their town of its money money Its Its capital The home merchant will not be the only one that will be hurt when the town goes broke The merchant can enn reduce his stock and cut down his expenses and get along some way or be ne can sell out and move to some other other oth oth- er town which has not been so blind to body its own Ta welfare It Is the great of the people of the COnui community including all those who have e sent their money away to other cities clUes Instead o oE of spending It at home that suffers most mos t when the hard times Umes come The time for all the people to pull pul l together for a live Uve town Is while th the tho t town Is still live and not after It i is s dead e for when a n town dies It is ls sa a long time dead dead if if not forever |