Show MANY STILL LOVE LOVETO LOVETO TO BE HUMBUGGED Seem Not to Mind Having Something Something Something Some thing Put Over on Them the Least Bit PINK PAJAMAS FOR SHIRT Mall all Order Houses Find It Easy to toMake toMake toMake Make Substitutions Because of the Cost of Making Exchanges 0 Copyright It was a famous Amei American lean showman who declared that the American people love to be humbugged That saying Is Is' many years yeal's old now but sometimes It II seems that there Is about as much truth in It now us as there was when hen It was first uttered People as a rule do not like the Idea o of having something put over ver on them but from the way In which the great mall order houses houses' in the big bigI I cities cutes flourish It seems that a great many people do not mind It a bit The business man who when hen he gets a call for an nn article which lie he has hns not In stock attempts to substitute some other article of a f similar nature without with with- out iut telling g the buyer bujer of the substitution substitution tion Is 15 putting something over on his cu customer tomer Few retail merchants nowadays attempt to do a n thing of that kind The great majority of merchants do not do this for two tt reasons On One reason Is that they wouldn't do It If they could and the other Is Is' that they the couldn't do It If the they would The man who buys an article over the counter and sees what he Is buying before he hepas hepa's pays pas for it Is pretty sure to get what he wants Ordered Shirt Got Pajamas But there Is another another- class class' of merchants merchants merchants mer mer- chants of which the tile same thing cannot can can- not liot be said A Aman man who has bas been closely close close- can I ly connected with some of the tile big mall order ho houses ses Is authority for the statement state state- state state-I m ment eat that the tile heads beads of the varIous arlous merchandise departments of many mall lail order older houses bouses have ha standing orders to substitute with the nearest thing they have If the artl articles les ordered are not In stock and available for delivery It Is related that In one instance us ns a result of these Instructions a man who ord red red red-a a dress shirt from a mail mall order house received a a. nail of oP pink pajamas instead It Is easy for the for the mall order house tc get away awai with this substitution of another another an nn other article for the one that is Is ordered ordered ordered or or- dered for the reason that to exchange an article received from a catalogue house Is a costly undertaking Exchanges Are Costly If a mall order buyer is dIsappointed disappoint dIsappoint- ed cd In his purchase as ns he is very apt tobe to tobe tobe be when he compares the article upon Its arrival with the picture and flowery description which appeared In the catalogue the wisest plan Is to take what he gets and make the best of It for tor every time he sends an nn article back to be exchanged he is piling up the express express express ex ex- press or freight charges and even If the article is exchanged as requested the buyer Is not apt to fare much better better better bet bet- ter on the second se-cond attempt The mall order houses are well aware afe of the fact that the majority of of their customers will not go to the trouble trou trou- trouble ble bie and expense of returning an article ar ar- article Ucle If It does not come up to their expectations and as ti u result they can work oik the substitution game to the their r hearts' hearts content The home inci merchant chant however cannot cannot can cnn not do business In this way and as has been said the majority of them would not do It If they could The rhe home merchant merchant merchant mer mer- chant If he has not the article called for may offer another r with the explanation explanation nation nE that It Is of the same quality as the one for tor which the customer asked G Good od merchants nowadays eve oven n ns hesitate to offer something just a as fiS asgood s good to the customer especially when tube the article called for tor Is ono one that has become well known and popular through the tile advertising done by th the e manufacturer but to attempt to wake make a u substitution without the Uro knowledge or consent of the cult customer merl 1 Well VeIl It Isn't b being done by the oral local merchants today today Substitution Made Easy Substitution Is made easy for the mall mail order houses also b by the fact that they do not sell much of what Is ie known Uno as advertised goods goods that that Is goods that have ht been en thoroughly a ad ad- ed by the manufacturers and have ha become nationally known through such Mich advertising A large part of ot the merchandise which the mall mail order houses sell purports to be manufactured by them them although although In n most cases little of It Is made in their thel own plants Much of this merchandise bears beats only the name of the mall order house and It Is easy to s substitute one ODe article for tor another without the customer being nn any the wl wiser A cr |