Show SIGHT UNSEEN TRADE GRADE IS GAM GAMBlE D LE I Consumer Takes Long Chance When He Buys From the Mail Order House GENERALLY IS IS' LOSING GAME Method o of Doing Business IB to Very Different When You Purchase Goods From Your Your Homo Home Merc Merchant ant 4 Copyright When you were a youngster did yo you yen ever make a trade ade sight unseen 7 Of course you did What boy has not noti i risked his jackknife ja e or his ble on such a proposition and how V often often oft oU en has he repented of ot his rash deed discovered what he begot got In lathe the trade He generally found that the deal turned out to the advantage of ot I the one who made the proposition There Is a little of ot the gambling Instinct In In- In the of nearly every everyman man woman and anU child but even the hardened hard hardened en ened cd gambler likes to get a n run for tor his money The sight unseen n prop prop- proposition I 1 doesn't appeal to him In the e least There are thousands of people I however who would be properly Indig Indignant nant If It they were accused of being gamblers who every day day take a chance on the greatest gambling game In the world And worse than that they me are risking their money on a sight unseen unseen un un- seen seeni proposition When one of the thousands of persons persons persons per per- sons who build up and keep up the great mail maU order houses of the country I sends his money away to pay for tor or some i article that he has hns selected from the I mall maU order catalogue he Is taking a chance on getting what he expects to get The mall mail order house may be I perfectly honest and still the purchaser er stands a 3 good chance of not getting get ting what he expects to get The man mall order catalogues are filled with pictures pic pic- pictures tures that c catch the eye The d de descriptions descriptions de- de are brief as they must be when thousands of articles are to be described within the confines of one book No matter how hard the mall maU order house might try to tell the truth the whole truth and nothing but the truth It would be an Impossibility The buyer Is simply taking a chance Buying Sight Unseen How much more satisfactory It Isto Isto Is Isto to walk Into a store stor In ln your home hometown town and ask to see an on article which you OU may have seen have seen advertised In your home paper What would anyone think of your business ability or your common sense If It you walked Into astore a la astore store at home and said I 1 saw a 13 picture In the paper today of at a suit which I liked very much Please wrap I up one for me Heres Here's the money The merchant would think that you were crazy but that Is exactly what you do every time you send an order torn tom mall mail order older house You buy sight unseen and you haven't a ghost of ot a chance of getting your money back If It the article Is unsatisfactory when It reaches you How different Is the proceeding when you go Into the store In your own home town to buy a suit suU of ot clothes or ora a stove or a yard of ribbon You may have seen a picture of It In Inthe Inthe inthe the merchants merchant's advertisement In the home paper and you know that i as ns the themer mer merchant Is reliable you can cnn count on the goods being as he represents them In his advertisement But does he ask you to take his word for Ifor everything Does he hide the article behind the counter and tell you that you cant can't even see It until you buy It It and pay over the the money money for It Hardly If the a article Is not already In In plain sight on the counter the merchant produces produce It for your In Inspection If It does not Dot exactly s suit stilt lt you he has lIas others that aren little and that hels he to have you Inspect Get Merchants Merchant Guarantee Then If It Is Isa n a suit of clothes you are bu buying or n a a piece of dress goods or orn a pair of ot socks you may fisk If the merchant will guarantee that It will wear as as Jong as of that kind co ld be expected to wear find and he will tell you either that thiat he will guarantee It or that he win will n not t. t If u he tells telIs you will guarantee It you you will know that you will get your money back or orano ano another her suit Bult or another pair of socks In Its place If It It doesn't doesn t wear like It should for tor the merchant besides being be ing lag an honest man In most cases cannot cannot can can- not afford not to make his word good He Is lis dependent upon business and that of others In his own community and he cannot afford to misrepresent sent his goods After having all nIl this opportunity to see what you are arc buying you take your suit or your stove or lor whatever It Is Isyou isyou you ou buy home or It Is sent home for you without any delivery charges and after you get home nail and take another look at It and you don don't dont t wont It after all yo you send It back You aie me not buying something sight unseen when you buy home merchant You dont don't l look ok at n a picture of on Ian article In a n newspaper read a n short description of It go go goto to the postoffice post office and buy a money order and send It Jt to the merchant with the I Instructions Send end me a a suit of ot clothes clothes or or ora r ra a stove or whatever It may be be anil and Ill I'll pay your delivery man 60 cents for It to me Theres There's a world of difference In the two twp m methods methods' th s' s of doing business and Its n o o figure o out t which Is the best f forthe man who t the e buying |