Show DAIRY PRODUCTS ARE OVERLOOKED Dairymen May Help to Increase Production by Insuring Higher High High- er Quality KNOWLEDGE OF MILK VALUE Average Quantity of Milk Used Each Day Is Hardly More Than Mouthful Mouth Mouth- ful Start ful-Start Start Well Organized Campaign of Education S Take Taka A ji big tablespoon on Place In It about fourths three of an nn ounce of butter butter butter but but- I ter and about one one- sixth one of an ounce of cheese chese se together with slightly less than hal batt an nn ounce of Ice cream Swallow the contents of the spoon and wash then them down with milk of a quantity jus under a pint When you have done this you will have partaken o othe of the daily dally average portion of dairy products to the Inhabitants of ot the United States s Abased ba d on the production production production tion records records' of 1917 It would be laughable were it not 5 so sr pitiful writes a n dairy specialist of the time U. U S. S department of agriculture Something like a dose of medicine of-medicine to tob tob tob b gulped down In one dose 1 American do po lo not pot begin to eat enough dairy products productS' for their own gw god d. d Lets Let's get together produce the very best goods possible and then start such a well-organized well campaign of education edu edu- cation that all may may have the correct knowledge of milk value Remember It if took the farmers to fire the time shot l heard round the he world Natures Nature's Chosen Food Mother Nature gave milk and m milk lk products to the world She supplies mrIk lo 10 the helpless Infant struggling for strength and as is well wen to the octogenarIan octogenarian octogenarian octo octo- trying to retain or regain it The Tue value of milk as a producer of health and strength is recognized everywhere ev ev- but despite this the quantity quantity quantity quan quan- of milk and milk products available available avail avaIl- able dally daily for the average inhabitant average inhabitant of ot tl this s country would be far less than c enough lou h to meet the specifications for a ago go good d square meal with round corners G Granted anted that some people drink a aquart quart of milk every day use far more wor than three three- three fourths of an ounce of butter on their hot biscuits or toast or or sweet potatoes es or whatnot eat twenty ty or more times as m much ch cheese as os as Is coming to them on the basis of averages and are regular regula patrons of the time Ice cream man They are hardly to tv be blamed for that They like milk and its products and doubtless they never stop to think that they are eating eating eat eat- ing lug the shares of other people And they are to bo ba blamed not at all when It Is known that the demand for dalr dairy products In this country has never b bien en eIl so continuously great that there hus hILS been a 11 lasting shortage In tion r I S Th The Tha department of agriculture Is en- en R gec not o only In e encouraging tim the pro- pro of milk and milk products but their t use It hopes through this dou- dou ble ble campaign to save more of ot tho the neo for shipment overseas overseas over over- B seas aS and amid also to make It sure that at atthe atthe atthe the eat end of till thi war dairy production D' D and ui of dairy air products t X will Jl be be- great great- n iRn ever before e ore Much Milk lk Saved Saed J nm Instance e cottage ch cheese ese h provides a valuable use s for the milion ml of gallons of skim milk mIll that In past years ears have been thrown away or fed to animals In Jn a n few moths months 41 persons have bave been encouraged to take tako up the m mauu manufacture pf cottage und and Qs of of or thousands tl have v j r that thi they should eat oot not lt-not only l beci because se it will save sao meat but because theil theIr their I stomachs and their bodies In general will like ike It Not ot on only y Increased s pr production dC iOn but bu I. I S ii u A i a n large part of the task of increasing c consumption rests with the dairymen themselves says the depart department ent of agriculture Dairymen are advised to maintain their thell products at the highest standard of quality so BO that first buyers buyers buy buy- ers era will come again and again and never leave the ranks s of milk consumers ers era because of dissatisfaction or distrust distrust dis dis- dis trust to sell their products at neither less nor more than a fair price but at prices as low as are consistent with quality and reasonable profits profit and to advertise nd not only the tho Individual busi busU ness but the value of milk and milk products to every person why dairy products are desirable why the balanced balanced bal bal- diet demands th pro growth elements In milk why milk cannot be displaced by substitutes why milk mUk and its products are ore worth wort all nU they cost |