Show r American Home HOlne Design Goes Modern rr Ka- Ka e 2 k i N. N j T. T v t s 1 M Y 4 p pi i Ve r i Yr I I I e Ji f I Innovations In furniture and await an expected buying wave without precedent since the boom years Some of the features of the annual winter wholesale markets at the Merchandise Mart In Chicago Chi Chi- cage cago Candlesticks fashioned after the old chimney lamp mirror designs r that go round and round streamlined Irons with heat graduations marked for the kind of cloth to be Ironed and wringers through which y you can run even a watch with perfect safety By WILLIAM C C. C UTLEY ill American home Is going T TUK Tn modern It Jt Is right now on the verge of u a wave of or buying that Is to to reveal re a anew anew anew new beauty In household articles of and a new functional philosophy design In furnishings g from living room to kitchen from basement to attic Such Is the Impression everywhere everywhere every every- where apparent this year In the several great wholesale furniture and markets conducted annually In the wholesale centers of the United Stales States In January In these markets there are ure actually actually actu actu- all ally twice as many buyers as there were last year acquiring stocks for forthe forthe forthe the retail trade There here Is little or none of or the quibbling over prices which which characterized such markets during the lean years ears after 1029 1920 Such buying buln could coull be laid to two reasons althou although h It Is Impossible to say In what degree to either one That times are actually better and that the depreciation during years of depression In the American home Is no longer to be denied dented At any rate manufacturers believing that the turn has come have seized upon the 1930 markets as ns the opportunity for concentration of new Ideas and for the Introduction of ot tempered solidification of trends that In the extreme forms by which we knew them a few years ago were little littlemore littlemore littlemore more than bizarre novelties Preview of or 1936 Homes Although the wholesale markets ts are not open Olen to the public the merchandise merchandise mer mer- chandise that Is shown and bou bought boughtIn ht In them offers an on Interesting preview pre lire view of or forces that will Influence the American home In the months to come It Is therefore the purpose of this tills article to set down the trends as accurately as us they may maybe maybe maybe be Interpreted l by lIy the Iny lay observer Most of the Information has been lIeen culled from the markets In Chicago's Chi Chi- cn cages cago's os o's wholesale city under one roof the Merchandise l Mart lart where nearly a million and n a half square feet of floor space has hns been occupied by them From the nl nightmare of or weirdly cubic and und geometrically uncomfortable able ahle modernistic furniture that was fantastic to look 1001 at even more fantastic to sit on on In penthouses paid for with the paper profits of or orthe the boom years has emerged a new period furniture that belongs s def der- definitely to th the era of recovery ItIs It ItIs Itis Is known In the trade as us modern Buyers estimate that 80 SO per cent centor of or the new furniture shown to the retail trade this year will be modern modern mod ern ern It makes use of or the simple straight lines Hues and departure from elaborate ornamentation that characterized char char- the modernistic pieces of a few years jears back hack It stimulates the eye but hut not to the point where It leaves you with an artistic han hang hang- over A room full of ot It does not look Jook like e n a jl saw Jigsaw saw puzzle waiting to be fitted to together ther It Is both com coin comfortable and practical In the opinion of 1 E. E J. J Wormley one of or the most noted of or contemporary designers ners the simplicity of modern furniture rual makes es Its manu manufacture facture for selling to the middle and priced low trade e possible and therefore therefore therefore there there- fore will have a profound effect upon the average home Furniture to Be Styled People who bought furniture In these price classes used to buy a suite finite of or walnut or oak or mahogany uny simply because It looked pretty said Mr Wormley Consequently i their homes were con conglomerations of I many styles without rhyme or rea ren son Now those these same people can cnn obtain definitely styled furniture I venture to say that fiO 50 per cent ent of the furniture bou bought ht this year nr will willbe willbe be he definitely II styled tr I for some particular par pur application America n prefers blonds this year nr at at ll least ast In lD furniture woods according ac nc- cording to Mr Wormley Most Must prominent In the markets ore are bleached maho mahogany any nutwood acacia acacia aca aca- cia cla aspen English harewood and other lI light ht woods Upholstery and leather coverings are seen In pastel shades Wool and rough like fur-like fabrics are much In evidence one I of the most popular coverings heIng boIng being be he- ing of a material that looks and feels like Always the new furniture looks first to comfort and practicability The sharp corners of or modern furniture furniture furniture fur fur- are gone now and more pleasing rounded ones hn have ve taken their place For homes where re I space Is Important the tile come-apart come I sofa soCa which breaks down Into three I comfortable chairs Is being seen more and more i Modern in Bedroom I More than an anywhere where else the I modern note Is evident e In bedroom bedroom bed bed- room furniture which Is now extremely extremely ex ex- extremely simple In design There are striking applications of English hardwood prima vera vcra and myrtle wood Rut nut perhaps the most notable nota nota- hIp bio trend Is- Is that of bedroom glass glass- ware Modem Modern mirrors like modern music are arc going goIn round and round Everywhere E are round unframed mirrors much larger than before With repeal of ot prohibition has come corne a new article of furniture the This Is a sort of travelIng travel travel- Ing lag par bar containing glasses glass of ot various van vari ous bus kinds shakers Ice-bowls Ice and bartenders bartenders' tools The fold up Into other pieces of furniture furniture furni furni- ture such as radios rudlos desks and bookcases when not In n use Perhaps Perhaps Per Per- haps the most unusual unusual not not to say Incongruous incongruous combination combination was a n se sewing machine which could be tie turned Into a fully equipped cellar- cellar ette at ot a n moments moment's notice Asked where In the house douse a cel cel- larette could be placed to the greatest greatest greatest great great- est advantage one exhibitor replied that he had 1101 his In his rumpus room room and and never batted an eye To fo the parlor bedroom nail and bath trade this was something of or a u Jolt but the dictionary revealed re that rumpus rumpus rumpus rum pus meant disturbance wran wrangle le row roi If It you ou must have these things It Is probably a n good Idea to have havea n a separate room for tor them and maybe mayhe a n would help belp Floor coverings this year ear have relinquished relinquished re re- the large ga gay patterns and have shown up In more small patterns and plain colors Linen Rugs Are New AmoD Among the new departures were rugs and carp carpets ts of or linen and linen and cotton and cotton which are firc practically fireproof and f. f Also there are reversible floor coverings containing a distinct and different pattern on n each ench side which can cnn change the character of or a n room if it the rug Is turned over Texture weave rugs rus that look very rough I some of ot them like homespun but butare butare are ure not oot really that way were Vere shown Manufacturers l of or ItIs It ItIs itis Is said at the markets marleta have laid laidlow laidlow low Jow during the depression years and rather than spend a great deal of or money on sales promotion when i there was little chance for tor large I volume sales directed their efforts to the field of or research and now that the tho tide Udo has turned or shows 61 signs ns of turning are ure new perfections of household sils Two facts zany may he said to be betrue betrue betrue true about these lu They cy have fallen Into the present day fashion of or streamlining to the nth degree and they are characterized by the ultimate In functionalism In design n. n While the modern streamlining gives I them a new unusual beauty the Insistence In on functionalism assures that flint this beauty of design will help to the tile efficiency of n auten utensil sil sll rather hillier than detract from It An example of both hoth the new characteristics char char- was u a chrome pitcher pilcher shaped II like the funnel of the Nor Nor- mandio Asked Just why a n pitcher of or all nil things s. s SHOULD he shaped like the tho funnel of or the the Ihu manufacturers manufacturer's representative e explained Wll Why so 50 It U will pour Jour J better If you ou can follow that t this writer couldn't you will be Interested Interested Interested Inter Inter- ested to know that he also said It Itcan Itcan Itcan can pour through the e eye e of of or a needle The pitcher was one piece In a matched set of or utensils That Is Isone Isone Isone one of the big things about utensils utensils sils now They come In matched sets And Anti In the most vivid pastel pas tel shades you can fry try herring DO bO you fry herring In a frying pan of or shell pink or Alice blue Cooking at the Table For years ears the electrical appliance appliance ance manufacturers and the public utilities have been trying to educate educate edu cate cite the public Into cooking right at the table and this trend Is more plainly to be ue seen this year than ever There here are plated chrome ovens that plug Into any outlet electric tea kettles with trigger spouts spout and all nil sorts of new gadgets gadgets gadgets gad gad- gets for table taule use One of ot the most practical Is s a device which keeps dishes warm without overheating overheating over over- heating them until they are ready to be served one variation of this Idea will also keep cold dishes cold coldIn In hot weather There are toasters now which ring bells light signal lights and In other ways warn you that the toast Is ready they do doeer er e everything but scrape the toast To fo use In cooking right on the range are some more articulate af ar- fairs There Is a tea ten kettle which sings when the t-he water bolls boils And an egg cooker they say eggs should be cooked not boiled boiling boiled boiling makes them tough with a baby chick cluck sitting on top of It the chick peeps when the eggs are ready Manufacturers of cooking ranges es have discovered that when all the burners are located In a square on one side of the range the housewife housewife house house- wife has to reach over a front burner to attend to anything on arear arear a n rear burner So the 1930 range will have two burners on each ench side with a table top In between or four burners at the back of the range with the table top In front Streamlining has reached even electric Irons And this year they will have severn several I graduations of or heat as ns before but Instead of beIn being being be be- In ing marked Hot Medium and Warm these graduations will m be ba plainly marked with the kind of ot materials for which they mey are used Linens Woolens Silks etc Streamlining Is by no means menns tho the the- only feature the 1930 vacuum cleaner has borrowed from the au au- au- au It has hns headlights gear gearshift gearshift gearshift shift and even floating power with the mechanism cradled In vibration- vibration less mountings And talk about pickup 1 I Its It's In the bag Some More Trick Gadgets There are other l Innovations too numerous to catalogue here awaItIng awaiting awaiting await awaIt- ing the 1030 homemaker Amon Among them are card tables taules that wont won't tip If It a OO stands right on ou the ed edge e of them washing machines machines ma ma- chines with wringers through which It Is safe to run a Jewel 21 watch not MY lY watch thank you ou an electric percolator with a n dial devIce device device de de- de- de vice for weak medium or strong coffee n a regulator heat-regulator frying p pan n not to burn or scorch food and ond a cooker In which you youcan youcan can cnn cook onions chocolate pudding pudding pud pud- ding cauliflower chicken and last nights night's potatoes all at ut uton on once e without with out having any of ot the tastes or odors mixed Or you ou can simply cook hash The lamp lump markets presented so many Individual styles produced by different manufacturers that It Is difficult to pick any definite trends treads from them Here Dere are a couple of or random tips though Shades of rou rough coarse woven coarse woven fabrics will be gOOI good as will parchment shades with designs punched In them And to conclude on a happy huppy note For the bathtub vocalist vocalist recognition tion at last The new shower curtaIns curtains cur cur- have the music printed right righton on them prem e 0 Western Weston Newspaper Union |