Show Cost Uncounted In comparison with other Items the expense figures that get the thel l least ast attention from the spender are those in connection with the sports of hunting and fishing The outdoor sportsman may be fussy about his household budget might meticulously turn off every unnecessary light bulb or Insist that the thermostat on his heater is is' is set at the minimum says Gall Evans advertising and shooting promotion manager Remington Arms Company Com Corn pany Inc but when somebody mentions the cost of huntin hunting and fishing hes he's generally looking out the window There is of course a definite reason for this To the hunter hunt hunt- er or angler his sport is Big Medicine Medi Medi- cine to be taken in big or little sips and as often as possible It is iJ balm to the soul nourishment to toa toa toa a tired body and sedative to jangled nerves nerves Luxury Dont Don't be foolish I To hear the sing of a reel to smell the smoke of gunpowder to watch the dawning on an ice-fringed ice marsh or see the moon rise over a wooded lake these are all events of oJ much importance to the physical and mental well being of the average average aver aver- age sportsman and to count their costs in drab terms of dollars and cents is considered bordering on blasphemy There are however always al ways some sportsmen who do keep careful records of their expendi expend tures Hunting and fishing success is not usually by the amount of money a sportsman spends on any given trip so maybe this record-keeping record business is a mild form of sadism It is not recommended recommended recommended rec rec- rec- rec for the guy with a one one- way pocket Sportsmens Sportsmen's expenditure figures however are of more Importance than the Use average sportsman real Izes A AAA A 11 A 11 |