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Show - - - - - - 1948 Campaign Maneuvers Started 'I I ' ! Top Republicans Angling AnglingFor AnglingFor AnglingFor For Presidential Candidacy CandidacyBy By BAUKHAGE BAUIHAGE BAUIHiAGE BAUKHAGENfU BAUIHAGEN BAUIHiAGENeu { NfU Neu N u s Analyst Antllysl Md IInd and Commentator Commenltllo CommentatorWASHINGTON CommentatorWASHINGTON , WASHINGTONMore WASHINGTON -More More - More than two weeks before congress congressadjourned congressadjourned congressadiourned the last bit of fight went out of it and it lookedery looked lookedery \ adjourned ery much as though it would glide rapidly but smoothly toan toan to . finIsh finIshThen finishThen an Then SK unpertu.bed unpertubed unperturbed the MissOuri S scandal ndal raised it . , ugly head Sen James P KemRep KernRep Kern Kem to present his resolution S Res Mo ) insisted that he was gomg going 150 ( Rep to investigate mvestJgate the justice department 11 s handling handlmg of the alleged KansasCity KansasCity Kansas Kansastee City vote frauds m 1946 This dcsp desp te to the hct ftct that the judiciary commit committee committee already had decided against such a probe tee of the senate _ . . . " " this was . - - by byO - y , < > o we th the uic e A i.i ii ; * " ' " ' " - o we uic e . A i.i ii . ; * " ' . " " ' " " - . - - - , j.0 j0 eno .nepuuJ.J"U nepuuJ.JU nepuuJJU . . i * unpleasant dish toon to I Ihave no means an . . _ _ have on the firefor fire " l havefor tor for they intend to tomake toI to"1 to1 " make mane it t one of ofthe ofthe ofi I A Amane | | the pieces de reslstance reLs re Ls | sistance slstance of thecampaign the \ campaign But Butthey Butthey Butthey they dldn didn didnt t want wantto wanta wantto wantto a to start it cook cookmg cooking cookmg mg ing before ad adJournment adjournment adlournment Journment for forthey fort forthey forthey t they realized that thatwhile thatwhile thatwhile while too m"lny mlny m"lnycooks m minycooks " uiy uiycooks cooks can t spoil spoilthis spoilthis spoilthis this broth It Itmight itmight itt might make ev fv everybody fverybody tevI erybody late forBaukhage for I IBaukhage Baukhagedmner Baukhagedinner ? , . . dinner dmner - dmner denier dmnerback denierback dinnerBaukhace Baukhage back home homeThe homeThe , were wereset wereset wereset The Democrat Democra Democrats * of course Re Republ1cans Republicans Republicans set to fight it and some of the publ1cans publicans rather than prolong the thebattle thebattle thebattle battle wanted to forget it tor for thepresent thepresent the thepresent present presentIt It couldnt couldn t be entirely neglected neglectedfor neglectedfor the thepart thepart thepart for despite violent digging dlggmg on part of the Republican and Demo Democratle Democratic Democratic cratle cratic national natlonal committees no real really real1 been beenunearthed beenunearthed beenunearthed 1) 1 ly ) > luscious campaign issue has unearthed . . The Pendergast issue w will l be used usedbut usedbut usedbut but it cannot be depended upon as asa asa asa a major weapon in the battle of 1948 1948At At present the Republicans Repubbcans al although although although though they are optimistic opbmlsbc enough enoughconcerrung enoughconcerning enoughconcerning concerrung concerning the final victory reahze realize reahzethat realizethat realizethat that it cannot be acl ael act eved eyed without withoutsome \ withoutsome IthOUt IthOUtsome some heavy artillery capable of ofsmashmg ofsmashing ofsmashing smashmg smashing the Democratic defensive defensivethe defensivethe defensivethe the strongest feature of wh ch to todate todate todate date is the poll-the poll the poll - the poll that showed showedin showedin showedin in July that Harry Truman st 11 had hada hada a 54 per cent popular major mayor ty tyThat t > } That is why a lot of pol t cians clans on onCapitol onCapitol onCapitol Capitol Hill lUll are saying saymg We 11 n Win WinWith winwith winwith With Dewey not just lust We 11in 11 \ win \\in in winYou inYou in inYou You d be surprised to see ho v vmany vmany vmany many good D Dsroocrats Democrats mocrats turn sadly sadlyaway sadlyaway sadlyaway away without replying rtplymg to the Re Republican Republican Republican publican boast . . There is ona one . croup group ot of course * * * * Serving Servin the Public What does the word advertise advertisemean advertisemean advertisemean mean to you7 your you ' Does it mean to towarn towarn towarn warn to give notice nobce to to mform inform mformto informto informto to not fy to make known to T ' TOr Or does it mean some sort of high highpowered highpowered highpowered powered skull duggery involving mvolvmg sky skyscrapers skyscrapers skyscrapers scrapers Hollywood blondes bill billboards billboards billboards boards and singing smgmg commercials9 commercIals commercials9The ' The first definition defimtlon was written wntten by byWebster byWebster byWebster Webster ( ( not the senator the gen gentleman gentleman gentieman tleman who w " , wrote rote a dictionary ) ) The Theother Theother Theother other concepts are the result of a arash arash arash rash of lampoonery of advertlsmg advertising advertlsmgv.hlch advertisingwhich advertisingwhich v.hlch vhlch which . while wlule some of it may can con cantam contam contain tam a gram grain of truth looks to me mehke melike melike hke like bit ng the hand that is not feed feedIng feeding teeding Ing youThe youThe you youThe The big bad novel about adver advert t s ng at its blooming bloommg worst was wascalled wascalled wascalled called The Hucksters a best sell seller seller seller er highly salted with erotica wluch which wluchhas whichhas whichhas has been turned into mto a movie There Thereis IS no accounting tor for tastes and I Iwon Iftont won \ on t object if you see the picture pictureand pictureand pictureand and like hke it All I ask Don t ac accept accept accept cept the advertising sequences as asthe asthe asthe the h literal teral truthThere truthThere truth truthThere stagI singI There is much about advert sing I could loudly decry ( and often do doat ) at thatIs the risk nsk of biting bltmg the hand that Is not feed ng me But there arehucksters arehucksters are arehucksters hucksters ' who 'Who are undertakmg undertaking undertakmgprojects undertakingprojects undertakingprojects projects of a very decent sort of ofwhich ofwhich ofwhich which you may not be awareMa awareMaybe aware awareMaibe Maibe Maybe Ma } be in m tl tiese ese past few months monthsOU monthsyou monthsyou you ) OU ve ye asked yourself Why Whydoesntsomebody monthsI doesn t tsomebody tsomebody I somebody DO something somethmg about a lot alot ot of th ngsSometh ngs ngsSometh . Someth ng about the people killed killedor killedor or injured in automobile accIdents accIdentsevery accidentsevery accidentsevery every yearSomething yearSomething year yearSomething Something about nous hous ng The Thewar Thewar Thewar war theland ended two years ago Yet the land ot of the tree free still isn t provid provld proved ng nghomes homes tor for the brave Shame on nIl all nIlof allof aUol of usSomethmg usSomething us usSomething ofmed Something Somethmg about the shortage of med cal services Patients are neg lected meted ncglected neglected negmeted . hospital . wards closed be " .u u .uoL oL .ousc ousc reedsnurses . nation desperately reeds nurses lonerange longrange Training Traming them is a long range jobSometh nat onal job Someth ng about world trade Our Oureconomic Oureconomic Oureconomic economic unhampered future depends on unham pered \ viorld world orld trade Yet pressure football groups pressuregroups make our world trade a foot ball for selfish telfish seifish interests nationshealth shealth Somethipg Someth\tlg Someth tlg Somethtjig interestsSomethipg InterestsSomethtlg interestsSomethtjig \ about the natIOn s health and34 Bch Ben Bet een the ages of 15 and 34 tuberculosis is our greatest kill killer killer killer er At any given tune time 500000 500 000 peo peo- people people people - ple have it But they don t know it itAlarmmg itAlarming itAlarming Alarmmg Alarming ' You bet It isSomelhmg isSomething is isSomething Something Somelhmg about our kids Your Yourchildren Yourchildren Yourchildren children are gett geU ng a rough deal dealin In Inschool school Too few teachers Too Tooantiquated Tooantiquated Tooantiquated antiquated equ pment old textbooks textbooksor TooI I or none at alt all Make you mad ? It Itshould Itshould Itshould ItshouldWhat should should1Shat \ What 1Shat \ hat has all this to do w th ad advertlslng advertising advertising vertlslng vertising ' ? ' ' JusthIs Just \ this \hIs hIs The abovewords abovewords above abovewords words were copied from an adver advertlspment advertisPment advertis-ment advertis ment tlspment tisPment - a full page advert ndvert sement sementIn sementin sementin In a recent Ne v York Times and andDerhap andnerhaps andoerhaps Derhap nerhaps other papers by b ? this time bme which . _ is _ insisting inslstmg . stubbornly . . . . _ We n 11 nwin 11win 11win . win with Taft They may admit admitIf admitif nJ J If you put them in m a corner that thatthey thatthey thatthey they can t win WID with Taft now nowbecause nowbecause'of nowbecause because because'of becauseof * " ' of the positive evidence re reflected refleeted refleeted flected fleeted In the Truman poll pon and the thenegative thenegative thenegative negative evidence revealed in m the theTaft theTaft theTatt Taft poll But they say T"lft Tlft Ttft T"lfthasn Ttfthasn Tilthasn " hasn t started to campaign When Whenhe Whenhe Whenhe he does he 11 II change all thatHow thatHow that thatHow How about Warren of California Californiatoward Californiatoward Californiatoward toward whom those who like neither neitherTaft neitherTaft neitherTatt Taft s conservatism nor Stassen s sI1beralism sliberalism sliberalism I1beralism liberalism nor Dewey s deweyismare deweYlsmare deweYlsm deweyism are looking hopefully7 hopefully ' ? Well there therelis thereis thereis lis is one story that Warren couldn tpossibly t tthat ! possibly swing the No 1 place and andI andthat I that he doesn t want the No 2 job- job jobthat jobthat job jobthat - - that what he does want is the at attorney attorney attorney torney generalship generalslup generalshipAt generalslupAt At this writing wIltmg nobody is afraid afraidof afraidof afraidof of the format on of a third party partyby partyby partyby by the left wingers wmgers who " would "ouId ouId fol follow follow follow low Wallace in m the hope of bUilding bUildinghIm buildinghim buildinghim hIm up for 1952 or merely to spite spiteeverybody spiteeverybody spiteeverybody everybody elseAs elseAs else elseAs As to a revenge labor vote for forthe forthe forthe the Taft Hartley act Taft s fnends friends fnendsare friendsare friendsare are going gomg to insist that he was the theman theman theman man who saved i\ i it ifrom \ from being a areally areally areally really vicious anti labor weapon weaponShortly ' " weaponShortly eapon eaponShortly Shortly after the veto was over overridden overridden overridden ridden he indicated that the ciauses clauses clauseswhich clauseshich which % " , hlch muzzle the labor press and andprevents andprevents andprevents prevents them from expressing expressmg their theirpolitical theirpolitical theirpolitical political views should be amputated amputatedIn In fact ( act some people pcople who are aremuch aremuch aremuch much farther to the left than Taft Taftm Taftin Taftin m in both parties insist mSlst that this bill billIS billis billis IS go ng to lose its terrors with time timethat timethat , that famil famll ar ty will bring not con contempt contempt contempt tempt but the realization that it itmay itmay itmay may be used by both manage management management management ment and labor to their advantage advantageJust advantagejust advantagejust Just as the railway labor act much muchbelabored muchbelabored muchbelabored belabored m in its early days eventu eventually eventually eventually ally became a useful all around gad gadget gadget gadget gadgetMeanwhile get getMeanwhile Meanwhile the White House con cont cont cont t ngent has not been heard hum hummmg humming humming mmg ming Tosti Tosts s Goodbye It isn t an ord nary ad It Is not notdirected notdirected notdirected directed primarily pnmarlly to the people peoplewithout peoplewithout peoplewithout without homes without nurses it IS ISdirected isdirected isdirected directed to the persons and organi organizatlons organizatsons organzations ! zatlons zatsons who whocan .can can , . , help bring brmg these thesefacts thesefacts thesefacts facts home to the general public-to public to publictoyou publictoyou public - toyou you It is an ad written wntten by and andabout andabout andabout about the Advert sing smg Council con concernlng conearning conceming cernlng earning an operation of which al almost almost almost most everybody is conscious but butabout butabout butabout about which few people know the thedetalls thedetails thedetails thedetailsIt detalls details detallsIt detailsIt It is an operation based on giving givingaway givingaway givingaway away what the givers ord narily narlly selladvertismg selladvertising sell advertising -advertismg advertismg -advertising - space advert sing singIdeas singideas singideas Ideas advertising advertismg copy It answers answersthe answersthe answersthe the quest on Why doesn t some somebOdy somebody somebody bOdy DO something9 somethmg something ' ? The reply isIt isits is -It It -its its - its s given in m \ works orks as well as aswords aswords aswords words- words wordsSomebody - Somebody ISThe ISThe IS ISThe The council grinds grmds nobody saxe saxeexcept s axe axeexcept axeexcept except yours the public s seeks no noprofits noprofits noprofits profits asks no expense account has hasonly hasonly hasonly only one objective To make Amer America Amerlea America ica lea a still better place than it al already already already ready ISThe isThe is isThe The Advertising Adverlismg Counc Couny 1 I v.as vas was v . . as born borna a week after Pearl Harborhen Harbor \\hen hen when whenDonald \ whenDonald \ henDonald Donald Nelson about to take over overchairmanship overchairmanship overchairmanship chairmanship of the war product on onboard onboard onboard board called in lD a group of advertls advertis advertlsing advertising advertising ing executives and discussed wIth wIththem withthem withthem them what the average cit Clt zen could coulddo coulddo coulddo do to help victory-and victory and victory - and mCldentally incidentally mCldentallywhat incidentallywhat incidentallywhat what would v.ould vould . make him do ItNow itNow it itNow hearingthe heanngthe Now you ; } ou are reading readmg and heanng hearing the results of the council s peace peacetime peacetime peacetime time efforts-they efforts they efforts - they are embod ed m in mthe inthe inthe the various vanous forms of advertising of ofmany ofmany ofmany many firms as spots on the radio radiomany radiomany radiomany many other places The Thl ' council is isprovlmg isproviding isproviding provlmg providing ! ( suggestions ideas radio radiofact radiofact radiotact fact sheets and other material matenal to tomembers tomembers tomembers members of o1 business firms unIons unIonscIvIc unionscivic unionscivic cIvIc groups and other citizens who whocan whocan whocan can put that tremendous power ad advertlsmg advertismg advertising vertlsmg vertismg to work personalizing big bignational bignational bignational national problems |