OCR Text |
Show I Huge New Signs SignsFor SignsFor For Broadway BroadwayGreat Great White Way Soon to toSparkle toSparkle Sparkle Again in All Its ItsFormer ItsFormer Former Glory . NEW YORK . . - Recouping Recoupmg after afterits afterits afterits its years of wartime dtmouts dimouts the theGreat theGreat theGreat Great White Way soon will gutter glitter glitterwith glitterwith with ith several of the most spectacu spectacular spectacular spectacular lar billboards ever constructedThe constructedThe constructed constructedThe The architect of crt these advertIsing advertIsingwonders advertisingwonders advertisingwonders wonders to be is Douglas Leigh 35 35- 35 - - year old sign king kmg kmgHe kingHe kingHe He thought up the animated ammated car carto cartoon cartoon to toon on billboard the cigarette signhch signwhich sign signwhich \ which \\hch hch \ ! blows 6 toot foot smoke rings nngs and andthe andthe andthe the 1 000 square foot soap flake box boxfoammg boxfoaming boxfoaming foammg foaming over with 3 00012-inch 00012 inch 000 12-inch 12 inch - - - bub bub- bubbles bub- bub bubbles bubbles - - bles a mInuteTrickiest minuteTrickiest minute minuteTrickiest Trickiest ol of Leigh s new traffic trafficstopp trafficstopp trafficstopp stopp ng signs will be a dummy dummyI dummysign dummysign dummysign I ] paintingI ( sign painter pamter 14 feet high painting paintingaway paintingaway away on a huge blank billboardThIs billboardThis billboard billboardThis This tireless worker will wall pamtteaser paintteaser paint pamt paintteaser teaser copy to arouse the curios curiosity curiosIty curiosity ity of the one million milllon people who whopass whopass whopass pass through the bright light dis distrlCt distract distnct trlCt tract each day and nightHe nightHe night nightHe He will wall paint slowly day and andmght andnight andnight mght night and when be he finishes fuushes the bill billboard billboard billboard board a week or 10 days later hIs hIsnudlence hisaudience hisaudience nudlence audience will wall discover it advertises advertisesautomobiles advertisesautomobiles advertisesautomobiles advertisesautomobilesHappy automobiles automobilesHappy Happy at His IIis Ills WorkI WorkLeigh WorkLeigh Work WorkLeigh I Leigh as jubilant as a kid at atChrIstmas atChristmas atChristmas ChrIstmas over bis hIs latest project projecthapp projecthapp projecthapp happ ly pred cts it will wall snarl traffic trafficfor trafficfor trafficfor for blocks We experimented experunented with a sign signlake signlike I IlIke lIke lake this in Detroit before the war warhe warhe warhe he said and the painter looked so soreal soreal soreal real the union uruon called up to protestwhen protest protestwhen : when he continued contmued painting pamtIng durmg during duringa , I Ia a rainstorm ramstorm rainstormLeigh ramstormLeigh Leigh likes to make his has SIgnS SIgnSdramatIc signsdramatic signsdramatic dramatIc A giant thermometer he heIS heis heis IS now designing deslgnmg tor for an ale com corn company cornpany cornpany pany will depict a constant battle of ofthe ofthe ofthe the elements elementsA A round little man in m a bathing bathingswt bathingsuit bathingsuit swt suit representing representmg heat will fight a acontmuous acontinuous acontinuous contmuous continuous duel with a snow manWhen manWhen man manWhen When the temperature drops as aslow aslow aslow low as 10 degrees below zero the thesnow thesnow thesnow snow man will wall push the sun man mandown mandown mandown down on his back But when the thetemperature thetemperature thetemperature temperature rises nses to 100 degrees degreesthe degreesthe degreesthe the sun man will be the vIctor vIctorThen victorThen victorThen Then Itnil It \ will \nil nil Be EvenLeigh EvenLeigh Even EvenLeigh Leigh explains rather sadly that thatI thatat thatat thatat at 50 degrees the battle will be evenMost even . . I Most brilliant bnlliant of the new spectac spectaculars spectaculars spectaculars ulars will be the multicolored pea peanut peanut peanut nut company sign built bU1lt of 15 000 00025 25 watt bubs and us ng enough elec electnclty electricity electncity tnclty tricity daily dally to light llght a to vn of 10 000 000This 000This 000This This sign7111 sign \ will \7111 7111 wall show the firm s trade trademark trademark trademark mark Mr Peanut waving wavmg a amagic amagic amagic magic wandI wandWith wandWith wand wandWith I With eachave each \ wave \\ave ave \ of the wand- wand wandas wandas wand wandas - as if by magic - the sign will lIght lIghtup lightup lightup up a picture of the firm s d1Jferent different d1Jferentproducts differentproducts differentproducts differentproductsThe products productsThe The first three dimensional dunenslonal SIgn SIgnon signon signon on Broad ' vay 'lay lay will wall be Leigh scorn scornplIcated s corn cornplacated cornplicated plIcated placated three story spectacular for fora tora a ginger ale companyThis companyThis company companyThis This sign will cover two sides of ofa ofa ofa a building bUlldmg and be shaped like the thecorner thecorner thecorner corner of a barOn barOn bar barOn On the bar ' vill 1111 viii be two 14 foot footbottles footbottles tootbottles bottles of ginger gmger ganger ale and sparkhng sparkling sparkhngwater sparklingwater sparklingwater water and two 8 foot highball glass glasses glasses es complete with ice cubes eubes 12 foot footsWizzle footswizzle footswizzle sWizzle sticks and continuously contmuously rlS ris rlSing rising nsing ing plastic bubbles to sho v the l1ve live l1velmess liveimess livehness lmess imess of a carbonated drink dnnk |