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Show /HAT HAT I7IAT / TO EATndWHY EATindWHY EAT ndWHY indWHY _ * * 4 4oustan ff ffouiton .I/ .I . .Ia /oustan oustan / ou-iton ou iton a - tcn tJcad qauiiA oiJLclla ; recounts nf2ccant )2couhts )2 2 ) couhts couhtsbe . he Ihe be Miracle @f of @ Milk Milkled Milkn n , led ed Food Authority Explains Why It Is Isthe Isti ti tithe ? the Cheapest and Most MostNearly MostNearly MostNearly Nearly Perfect FoodBy Food FoodBy GOUDISSl 1By By C HOUSTON GOUDISS l 1 : 8 6 East : ! SSth 9lh 39th Street New York CityALL CityALL City CityF t F Cityt CityF F ALL the t foods known and used fay by man , milk is SU SUpreme supreme supreme preme It is a miracle of perfectIOn-a perfectIOn a perfection - a veritable elixire elixirilk elixir eluar elixirifeWk e I Idk ifeWk dk ilk has powers pawers possessed by no other food It builds bwlds sturdy sturdyes es for infants , < strong bones and sound teeth for growmg growing growmgI growmgdren growingdren growingdren I dren , helps to maintain V vitality Ity m In adults , and to delay onset 01 ow ag I : \ t , contains contal1lS contatns a greater assort assortof assortt 0nutritive nutritive materials ntatertals thanMother than thanother thanother , of 0/ 0 ofnutritive / other single smgle food It is u the\3stion the 3stion the theotlOn theotlon \ otlOn ofevery of every balanced balancedConsidering balancedCon.suIermg ( < Considering Con.suIermg ConsuIermg Constdering . the services itLnu It itorms orms for man manl manlmdfrom mantnd-from mantnd from ] ! md-from md from ind - from m in- in into in-Sy in Sy - . to oldageIt old age-It age It age - - it is the cheapood cheap cheapfcfld fcfld ood we have haveIS haveds haveilK is ds so many sided that I al althink althink alg think of it as the BenJ Benjamina Benjamin amm > a < i Franklifa FranklIb Franklin of foodsIt foodsIt foods ' It is a vast treas treasure treasI treasure I , ure chest of nutn nutri nutrients nutnents ' nutnI ents - the most mostcomplex mostcomplex mostcomplex I complex product of ofnatute ofnature ofnature natute nature s chemistry chemistryI chemistryIt . It contains nearly nearlyevery nearlyevery I : every chemical el element eld element d ement of the body bodyItself bodyitself bodyitself Itself in prop propor proportfons propertions or ortlOns tlOns tfons adapted for forqUick forquick forquick qUick and easy as asslmllatIon assimilation asEmulation asEmulationMilk slmllatIon similation slmllatIonMilk similationMilk Milk fulfillsSIX fulfills SIX SIXnt sixnt sixStal nt at al requirements of a per perwet perdiet per'diet perdiet per'dietirst ' wet diet irst wetst dietst st It supplies supphes carbohydrateat carbohydratefat carbohydrate fat at for heat and energy energynd energyrid energyicond nd rid It furnishes protein protem that thattable thattable thatStable table for building new tIssues tIssuesrepalrmg tissuesrepairing tissuesrepairing repalrmg repairing the millions of ceIlsare cellsare cells ceIls ! are'torn ire are \ ' ftorn \'torn 'torn torn worn out daIly daIlyd dailyurd d It yields YJelds minerals mmerals which whichbones whichbones which1 bones and teeth and regulate regulateubtle regulateubtle regulateubtle ( ubtle internal mternal processes of ofd ofdy ofbod dyrth d dy } ) urth rth It contains every known l.nown lnown knowniiii knownm l.nownm . m ) in some degree and IS ISdantly isdantly isidantly dantly supphedWJth suppliedwith supplied supphed with WJth the vita vitathat vitathat vitai that are necessary to toh toh torifi h to the smooth running runnmg of ofdy ofdy ofbody dy machine and to the pre- pre preon preon pre-tion pre tion - - on of many types of mfecth mfec mfecifth ifth th It contains contams ' water 'Water to actsolvent actsolvent act actsolvent ( solvent a carrier and reguth reguth regu regur regunth r r nth th ItIS It is eas ly d gestible gestibleus gestIbles us s brief summary helps to exthe eethe ei ex ee eia a the unique umque place of milk mIt inft in m in'it 'it it ft ' on Think of It if iti ' In onewe onewe one onewe we find protein protem of the high highfope hightpe hightype tpe type ) carbohydrate and fat fathe fathe fatlie he vitamins everyone everyme every'bne everybne _ ' : of the theerals theorals theKals erals orals demanded by the humanwater humanwater human ! gestIthat gestlthat water and an easy d gestI gestl gesti1 that readily changes these theseewents theseedlents theseedients ewents edlents into mto vigorous l lifehe life lifeyhe e I lifeI --yhe yhe - * - Bargainale he e Biggest Food BargaIn Bargainit ale charget e occas onally hear the charge chargeIt It t milk ro k is too high that prIcethatB in prIce-that prIce that pricethata price - B b a luxury luxur luxury to afford enough ofi ofs of masterfood food I s master food to supply a quart quarty quartIy quart1y Iy 1y for every child childat child-at child at - at least a for tfor " ! a"or aor afor atfor eachadult each adult That is rIdJC ridic rIdJCus ridictis ndicis us tis ' ' The cost of milk is much muchper muchaper illnessItnilk per than the cost of Illness Illnessmilk illnessmilk milk is not a luxury but an anpens anpensable antpensable pens pensable able necessity homemakerI necessitycontend necessityIcontend Icontend ( ( contend that no homemaker I 1 ' afford affordnot Hora not to buy milk in ade ade'ie adeie adeto ' Ie to . . _ amountsthat amounts-that amounts that amniin4 < I--A- I A IA"n - - - * _ - If she desires th lth ! "n n " thefficiency lthefficiency efficiency longevityjher longevitySher and longevity jher Sher family she must proVide DIrClent nfFctent proVideDIrClent providenfFctent " beshe " "ent ent " amount ot of milk be be.MC beMC . she purchases any o other er food - * - ! ' < r\ r rPood \ Pood cod ood for Ch Children dren and Adults Adultsumankmd Adultsumankmd Adults"mankind Adultsmankind ' " umankmd theers theens needs milkas milk as the theim'i1111116 theimi1111116 ers ens ' In the theIJ'lS theu'Is earden garden and the theora IJ'lS IJlS u'Is uIs ' ' In blessof ? the field need the bless bless"ved blesslof blessI lof I of raID rain raIDllepnved raindeprived dea deby llepnved deprived llepnvedof deprivedof "ved ved " of milk children de by a "latitude latitude mulhtude multitude " " Theyme of ills IUS They ? me thin and weak their re reP"ce rePce rece " ce is low they fall faU to VICto easy vie VIC viereK'nP63 diseasere the ' germs germ " " of disease re reK'nP63 reKnP63 disease"ssmaU diseasessmaU " 15 is reachnormal Small hope of their reach reach"mal normal normalmanhood "mal mal " manhood and womanor woman ! , Dr or " "i8Mlll i8Mlll is chili chilIt milk milkonly ( only a food lood for lor chilt chil It i is _ * IS hke\\ hke hkeIse likewise Illrnr if ifAi ---A--i A i \ - - - - - Ise essentIal lor for t is lors s who ho desire to lIve longer , Per p er and healtluer healthier lIves-to lIves to - fortify their theu bodies against agamst the as assaults assaults assaults saults ot of dIsease-to dIsease to disease - - to retain retam or re regam regain regain gam gain mental and bodily bodlly vigor It ItIS Itis Itis IS mdeed indeed a Fountain Fountam of 01 Youth YouthMillc ' --Millc Millc - * - Mille Milk for Pep and Power PowerA suppliesfrom supplIesIrom A quart of milk daily dally supplIes Irom from two thirds to three-fourths three fourths - - of ofthe ofthe ofthe the total calories required by a ayearold ayearold ayear-old ayear old year-old year old - - child For a five year yearold yearold yearold old it provides about half the theday theday theday day s fuel requirements and for fora fora fora a ten year old one-third one third - - Even a amoderately amoderately amoderately moderately active achve man could ob obtam obtarn obtain tam tarn one fourth of his energy re reqUlrements requirements requirements qUlrements quirements from a quart of this thisprecIous thisprecious thisprecious precIous fluid It is also mterest interest mterestmg interestmg interesting mg to note that five eighths cup of ofmilk ofmilk ofmilk milk is equivalent in energy value valueto valueto valueto to one and one third Hurd eggs or two twoand twoand twoand and one foUl fouith th ounces of lean leanbeef leanbeef leanbeef leanbeefA beef beefA A quart of milk yields more morethan morethan morethan than an ounce of pure protein protem of ofthe ofthe ofthe the highest lughest quality quahty Moreover nu nutrItIon nutrition nutntion trItIon authorities authorIhes hold that under undernormal undernormal undernormal normal conditions it is the most mostcompletely mostcompletely mostcompletely completely digested and absorbed absorbedof absorbedof of all food proteins protems proteinsMilk --Milk Milk - * - Mille Milk for MineralsAs Minerals MineralsAs As a source of calcium milk IS ISmdJpensable isindi isindispensable mdJpensable indi " , pensable Ti \ ttithout Ithout milk it IS ISpractIcally ispractically ispractically practIcally impossible for the thebody thebody thebody body to obtain obtam enough of this cap- cap captam captain cap captain - - tain tam of the minerals mmerals for normal normalskeletal normalskeletal normalskeletal skeletal development developmeDt developmentIt developmeDtIt It has been estimated eshmated that when whenthe whenthe whenthe the calcium requirement is met metthrough metthrough metthrough through the use of mill the needfor need needfor needfor for phosphorus will also be ade adequately adequately adequately quately providedThough providedThough provided providedThough Though milk is not as good a asource asource asource source of iron as of calcium and andphosphorus andphosphorus andphosphorus phosphorus the iron is present presentand presentand presentand and in m a form that can be easily easilyutIlized easilyutilized easilyutilized utIlized by the body -i-Mills i Mills - bodyiMills - # . . . - I MIlk for Vitamins Vitamms VitammsMilk VitaminsMilk I IMilk Milk is so rich in m vitamins A Aand Aand Aand and G that the addition addJhon of a quart quartof quartof quartof of milk daily dally to a good mixed dJet diet dJetpractIcaUy dietpractically dietpractically practIcaUy practically guarantees against agamst a adeficiency adeficiency adeficiency deficiency of either of these pre preCIOUS precious preclous CIOUS substances which whJch promote promotegrowth promotegrowth promotegrowth growth help build resistance to todJsease todisease todisease dJsease disease prolong the prime pnme of l life lifeand lifeand e eand and help to ward off old age ageIt ageIt ageIt It also furnishes furmshes a considerable considerableamount considerableamount considerableamount amount of vitamin vltamm B which pro promotes promotes promotes motes appetite aids digestion and andhelps andhelps andhelps helps to prevent a nervous dlS din dlSorder dinorder disorder disorderMilk order orderMilk Milk contains a relatively relahvely small smallamount smallamount smallamount amount of vitamin vltamm D but this tlus can canbe canbe canbe be remedied m In both bottled and andevaporated andevaporated andevaporated evaporated milk by irradiation Irradlahon or orthe orthe orthe the addition of a vitamin vltamm D con concentrate concentrate concentrate centrate It is less dependable as asa asa asa a source of vitamin vItamm C than any anyother anyother anyother other vitamin VJtamm as the amount _ it naturally contains containsanes t \ \anes anes arIes arses diet of the cow and is reduced by bypasteunzatlOn bypasteurization bypasteurization pasteunzatlOn pasteurization or evaporahon evaporation evaporahonThis evaporationThis evaporationThis This deficiency is 1s easily made madegood madegood madegood good however by adding addmg to the thediet thediet thediet diet fresh fruits and fruit JUlces juices JUlcesI JUlcesand juicesand ] uicesand I and raw leafy vegetables vegetablesIn - " ' * 'A A ' * - ' In Praise of Millc MIlk Producers ProducersAs As milk is man s Hnest finest food the themen themen themen men menho who \\ho ho \ are occupied with wlth ItS ItSllroduchon itsproduction itsproduction llroduchon production are engaged in the theworld theworld theworld world s most important pursuit pursuitThey pursuitThey pursuitThey They labor to provide the natIon natIonwith nationwith nationwith with a pure , safe , clean supply of ofthe ofthe ofthe the food that makes life bfe worth worthwhIle worthwhile worthwhile whIle for children cluldren and helps to toprolong toprolong toprolong prolong life hfe lire tor for adultsLet adultsLet adults adultsLet Let no one say that milk is ex expensive expensive expensive pensive Rather let every home homemaker homemaker homemaker maker come to realize reahze that this thismagn thismagn thismagn magn ficent f\cent f cent \ food would be CHEAP CIIEAP CHEAPAT CIIEAPAT CHEAPAT AT ANY PRICE 1 ! e WNUC WNU-C WNU C WNU -C C - C Houston Goud ss-1933-IQ ss 1933 IQ as-iSIS-lO as iSIS lO ss - 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