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Show FRIENDLY ADVERTISINGIllustrating ADVERTISING ADVERTISINGn18 Illusbatmg Illustrating 1 the present P nt trend of ? goodwill good will advertising , a acanons plan adopted n18 by a railroad In the South is interesting . Recogmzmg Recognizing the Imporhmt important functIon of the local station agent , the through whom most pahons patrons canons ol of the road have their ieir contact with withconcerning management and its polIcies , the new , advertising seeks to bring the agent In closer touch wIth hIS communIty . ThIS is done in a quarter-page quarter page - - in the space local witha paper , with h a pictule picture of the agent and " lIttle a sketch"of sketchof sketch of hIS services wIth the road , , accompanied accompaniedwIth ; wIth reading matter explaining how he be of may Y gleater greater service In advisIng the public " " " ' concerning " theIr u"g ug tiavelmg tlavelIng tiavehng and shipping problems . This is in m line with the whi'p-hinclude whi'p whip policy of many , retail storps stores , which whit ' h - advertisefrom include pictures plCtures of their leadmg lead1)1g lead11g leading ) sales-people sales people sales-people sales people - in ? their advertising from time to time . There is ? something about adver6tising this knd kind advertising of adver- adver - - tising which compels attention , for nothing in the worId world wSrld is more mor e interestmg interesting moreinteresting peopleUltimate than people , , particularly local people . Ultimate Intimate , friendly advertising is to a great extent- extent extentnT - + nT - , - nTnothe taking < tTfeyears the -no-the no the place of the bombastic , , exaggerated style stylfsopre tTfe so prevalent few fey fewyears feyyears a v The interestnthence years ago new methodIS , method is more pleasing pleasmg and interesting ? _ mieresnng - - lIence hence more profitable to the advertiser , . |