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Show v - . . . . - ' \ / ra.i rai . , . w . H . . . . . Y.r Yr . . . . . . . - . / w . w - wsense Sense senseBy beilSe syndleat-1WNU syndleat 1WNU 13j 13jJohn By ByJohn I John Blake 6 Co , Bill Dtn nil ; gyndlttf Syn4leato-WNU Syn4leato WNU . - WNU Stntc S.nle Snle 8eratce . * . . In a newspaper offlce office omee a counsel II is IIlleld isheld Iheld * lleld held among the editors before the Jour jour- journal Journal - . nal flat goes to press pressY"ur pressYour pressYour Y"ur Yur Your " Keallring Reallling Reaurlng the tbe 1m Im 1mFirst ImFirst 1mFirst First Page portance of displaylog display displayIng , Ing log wares properlyto properly I properlyI to the pub'lc publc pub'tc pubtc ' , . the most vltnl vital and Interesting In Ini interesting i terestlng teresting news new * of the day Is printed printedat , at least In part , on the flrst first pageThe pageThe page pageThe The reader , looking at the newspn newspa newspnper newspaper newspnper per on a str street t corner stand buys It Itl11rely ithirgely Itlargely l11rely hirgely ! ; becau because e of Bome some ome Important Importantnews Importantnews Importantnews news story storyThat storyThat storyThat That Is the newspaper's newspapers ' Introductlon Introduc Introductlon introduction tlon tion to the pnbllc pubUc public , day after dayOnce day dayOnce dayOnce Once a good impression Impresston is made , the thepub thepublic th thpublic pub public c which whlcb is impressed looks to the thesame thesame thecame same paper tor for important news the next nextday nextday nextday day , and finally become becomes * a 'constant constant 'constantreader * ' constant constantreader constantreader-Ill constantreader Ill . - " , reader . 10 In the same eJ1me way " .ay ay department ttores.clothing ttoresclothing stores . , clothing stores and the chain ttoresthat stores storesthat storesthat that sell nil all manner of ot groceries grocerle-s grocerle s - aud and audfoodstuff andfoodstuffs andfoodstuff foodstuff foodstuffs " dress 'dress ' " their counters sothat so sothat sothat that the best beet be t se1l\n se1l n selling \ goods goodg are where wherethey wherethey wherethey they attrict attr'lct attrlct attract ' the e eye ce } ) e of the ct customers customersThat ] tomerB tomerBo o . a . e . . 0 . 0 e eThat . That first IIrt , Impression Is of ot the highcst hlll1 high hlll1est highest : est vilue nlue value vilueAnd nlueAnd valueAnd And so Is a first IropressUn impressir Impres < ; 1r n of ot thehighest the theblghest thehighest I nlueI blghest highest value to the young man pr pryoung pryoung pryoung young woman who Is iii m miking m'l.klng ml.klng mlklng ' . iktng a & start startIn startin startIn In life lire lifeCivility lireCIvility Civility and Intelligence can be dls dis dlsplayed displayed displayed played on a countenance and In a conversatlon con conversatlon conversation versatlon versation as well "ell ell " ai 8'1 81 as ' newspapers andgoods amI and amIgoods andgoods goods ' "hat hat " hat hnt Is 1s your first page 111 ld e1Are e el e1 elAre ? Are you friendly and aod ch chiliDo clilll chili clilllDo II ! Do you ) ou look people In the eye and andtalk andtalk andtalk talk to them In a II straightforward strafglttforward straightforwardfashion strafglttforwardfashion straightforwardfashion fashion ? If TOU t"ou cou " do you are Banking mnI.lng mnIlng mnklng . the rightstart rightstartIf rIght rIghtstllrt rightstart stllrt start stllrtIt startIf If It you do not you hid h\d h d had ' \ better put puton puton puton on a better "front front "tront tront 'tront " ' . . ' ' Men 'Ien Ien and " women "omen omen are going to judge judgeou judgeyou judgeou you } ) ou In the beginning at least , by bywhat bywhat bywhat what you } ) ou seemYou seemYou seem seemYou You may be able Inter later , to proveyour proe prove proeyour proveyour , your quality qunllty , but It Is the stnrt start thatcounts thatcounts that thatcounts counts at the beginning beginninglou beginnIngIou beginningIou lou Iou don t need Deed to weir "C'lf Clf weer " ' a conUnual continual conUnualsmile continualsmile continualsmile smile . . . But iou you ) ou can look at nt people as It If you youwere youwere youwere were glad to see sre themYou themYou them themYou You can talk to them politely politelyYou politelyYou politelyYou You can cnn be friendly friendlyRemember friendlyo o . 0 . e . . .0 0 e . . . Remember , that llat diet ) your our uhole uholeuture Insure flllllre /uture uture / U is UgOlllg isgoing ngoing gOlllg going to be influenced by the Ihe way youspeak youspeakand you youspeakand yoe . Jpeal-and Jpeal and speak-and speak . - - and lUlen-to lUlen to listen-to listen listen - to other olher peopleDo people peopleDo Do not be flippant or smafty smarty "Do Do " Do not be short and snappyDo snappy snappyDo snappyDo Do not be cringingTreat crInging crIngingTreat cringingTreat Treat them ns as your equals equalsThese equalsThese Th These Se are days of keen competition competlUon . . It requires more than It did life a few fewyears fewvears " , vears years ago to make the most of ot an 1m tm 1mpres tmpresslon ( mpresslon mpresslonSo pres presslon lon lonSo presslonSo So dresa dress ionr yonr ) our flrst first pige p'Ige pwe ' well fromthe trom from tromthe fromthe the beginning beginningAnd beginningAnd beginningAnd And do not neglect to keep I.eep Ieep . It dressedthereafter dressedthereafterThe dre dressed dressedthereafter CI1 CI1thereafter thereafter . . 0 e . . 0 . 0 . 0The The man moo wlib wliO says he takes taL.es taLes . no In Interest Interest Intcrest terest In his neighbors Is either agrouch agrouch a agrouch grouch or a liar lInr lInrN liarNeighbors . We nre are a sociable sociableelg sociablerace , hbWe ? sociableNeighbors N Neighbors NeighborsWe elg hb ors orsrace race raceWe We all live In thesame the thesame thesame same world and despite what we wemlly wemay wemay mlly may thick think we ue all are gifted with ulth curt curl curtoslty curlosity curloslty curlosltyI oslty osity osltyI osityI I do not mean that we are all busy busyBnd busyand busyand Bnd and prying , but we like to know some some- something gome-thing gome thing . - thing about the people whom we seeregularly see seeregularly seeregularly regularly , . even e\"en e "en en \ " if It tt It ft Is b twice a dl1Y day dl1Yon dayon dayon on a commutation train . . In a country town the arrival of ot a aDew anew anew Dew new citizen Is J.s Js . an event eventThe . The people m in whose vicinity Vlclnlly he be lives livesmake livesmake livesmake make it a point pOlOt to get acquainted acqu310ted withhim With Withlum withhim lum him . . If IE he is not the nght ngbt right sort 1I0rt theydo they theydo theydo do not push the acquaintance acqu310tance to the thepomt thepoint thepoint pomt point of intimacyBut intimacy Inumacy intimacyBut But they nt at least give him a n chance chanceto chanceto chanceto to show what sort ort of a person persou he Is Is . . . . . . . . a . aResidents Kesldents Uesldents Residents of a great metropolis are.under areunder are . , under their skins shins . , Just as folksy tolksy folksyIf ' If It yon YOIl you Imagine that their neighbors neighborsdo do not Interest them walk through any anyresIdence anyresidence anyresidence resIdence . , Including the more pre preten pretentious pretcntious ten tentlous tlous tious ones , , and when a moving van vandrives vandrives vandrives drives np up to a door you will wlll observe observemany observemany observemany many heads thrust through many windows win windows windows dows and the owners of ot the heads arctaking nre are nretaking aretaking taking stock stocL . of or the newcomers . . And don t let anybody tell you that thatwomen thatwomen thatwomen women are more curious In this respectthan respect respectthan respectthan than menA menA men menA A new member on a golt golf course may maynot maynot maynot not be aware a\vare a vare \ of It , but about half halt the themembers themembers themembers members of the club are looking himover him himover himover over and taking stock of or him and Bod theyare theyare they theyare are nil all as a rule pleased " when hen they theyget theyget theyget get nn an Introduction to himI him himI I had always heard before I went wentto wentto wentto to : England Inglnnd that the English aro are arohaughty arehaughty rohaughty haughty and ond aloof aloot and distant . . But I discovered that 1hat among theEnglishmen tho the thoLnbllshmen theEnglishmen Lnbllshmen Englishmen I 1 met and nnd there tJere ! were a * agood agood good many hundred of or them tbem there was wasjust wasjust wasJust just as much Intlfest Interest lnt .rest rest . In strangers strangersthere strangersthere strangersthere there as In America . . And why shouldn sbouldn t there be bet be1 betDo ? . . . . . . . Do not movf move mot ' along alon , w III to a little IlIIle narrowtrack 114"01 11401 narrow narrowtrack " 0 < 0track track , afraid afraul that , ha , .J J i/ i iyou . / you 'OU OU ) ' Jon don't dont ' , auocwHalways lUJocwl associate associatealicays . allcar alicays . wuh wIl the , he "right right "rllht rllht " people , " you , you ou wdlmakt wdl wall wdlmake wallmake make IOITH Jome some hideous h.deoUJ hdeoUJ . social .oclal oclal .oclalmu'a1.e socialmutoke . miitai mu'a1.e mua1.e mua1e mutoke mu'a1.eSupposing mutokeSupposing ' . * Supposing now and then you are arethrown arethrown arethrown thrown In with somebody that Is not notso notto notso so to good . . It Is easy enough to get rid of himNaturally himNaturally him himNaturally Naturally , . the peasants pea.snnts peasnnts . In a Euro- Euro Europenn Euroean Euro-pean Euro pean - - - penn ean country , . having no fear tear that theywill tbey they tbeywill theysill will sill loso lose caste , . are art ' more addicted to tomaking tonaking tomaking1 making naking ' quick friendships trlcndshlps than tban are re tbe the tbesolalled theocalled theso-tailed theso tailed " ' ' ' ' so-lalled so lalled o-called o called ; - - - 'upper upper "upper classes , . |