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Show - I StylesS : Seek Personality e sonalit Y Styles StylesBy Shoppers S .o o . pP YpP pPBy ei s ee By CIIERIE NICHOLAS NICHOLASk NICHOLASx k x # aK aKt .Irx11 Irx11 . . .x4iltx x4iltx . IF , + J22 ( t F } e eY Y IM I b b bIM 4 * 1 d / i , + , x ' 1 1x + ' 11Sy ! + YIr / u 'E1Z E1Z ' } * t * : Lk . \ " _ y " " - > 't t ' f't f a . H 3Y a 1 'S S ' 'N/ 'N N 'Nz ' / x z .t\ .t .tr < > . Y \ Yy6yYlx y6yYlx ' n k w.v wv . . $ ' . . . rt . . d qt ) ) . 4 n ; 1 r : o/ o / . ; , ' "PLUMP PLUMP " , fair andforty and [ I A , > . fort forty " lady who is'all Is ( < ' 'all all 'aU aU ' dreese dressed ; up " in a kit hit kittenish ( ; tenish lenlsh , flappensh tlapperlsh fiapperish tlapperlshay \ay- ay way- way waysouth , way \ ayoutb - south > ) outh outb clad In fashIonssophisticated fashionssophisticated fashions < sophisticated beyond its itsyearscolors Itsyearscolors itsyears years-colors years colors - - colors that make mlll"e mllle " blonds looh look lookanemic lookanemic 1nemlc anemic ' and adien aohen ashen or tones and tints tintsthat tintsthat tintsthat that cause brunettes to lose glamour- glamour glamourhats glamourhats glamour glamourhats - ! hats with impossible head sizes , too toolittle toolittle toolittle little for the unbobbed , too big for forshorn forshorn forshorn shorn locks-sell locks sell Jocks-v Jocks v locks - - . well ell , what of It , why whypaint whypaint whypaint paint so crude , so unkind nnhlnd a picture ? Merely by way of contrast , dear dearreader dearreader dearreader reader , for the new spring and summer summerfashions summerfashions fashIOns are a direct denial demal to every every- everything everything everything - thing we have hae base , said s\id s id slid ' \ In the foregoing foregoingparagraph foregoingparagraph foregoingparagraph paragraph What is actually nctual1y happen happenmg happening happening mg ing Is that th'lt thlt thit ' our fashion e experts , < perts have havesensed havesensed havesensed sensed the need of gently ent1y , firmly and andsubtly andsubtly andsubtly subtly leading leadmg women In the directIOn directIOnthey directionthey directionthey they should go In the fine art of ot dress dressWhich dressWhich dressWhich Which is why we are hearing he'Irmg heIrmg bearing ' so much muchthese muchthese muchthese these days in regard to fo the outstandlDg outstanding outstandlDgimport'lnce outstandingimportance outstandingimportance import'lnce importlnce importance ' of personality persom11ty fashions . . Among our modern fashion eduea educa edueators educators educators tors personality in dress ranks as a atheme atheme atheme theme of major Importance Have you younot younot younot not noticed the : . algns .Igns Igns signs of the times your yourself yourself yourself self ? The courtesy and class you vou ou at a aglance aglance aglance glance manner with onlth which onhlch you are ush ush- ushered ush- ush ushered ushered - - ered to this or that specialized depart depart- department department department - ment the moment you ; ) vou au step foot In a afashion afashion afashion fashion emporium ? ' This Is , Indeed , a happv h'lPPv hlPPv happy ' era whIch whIchIs whichis whichis Is dtwnin d \ iwnin l\vnln l vnln ? for shoppers in that dress dressdesigners dressdesigners dressdesigners designers and coat and suit mahers makers mahershave makershave makershave have become that personality pereonallty ; con consclous conscions conscious sclous scions they are making mahing It their goal goalto goalto to create ' fashions f'1s1uons f1s1uons that will tune per perfecttv perfectly perfectiv fecttv fectly to each and e\ e everybody's everybodys erybody's erybodys eerybody's eserybody's eserybodys \ ' parUe partic parUeuhr particular particular uhr ular type ' Hie 'Ihe Ihe 'ilie ilie modes here pictured picturedare picturedare . are an outgrowth of this noble en endeavor endeavor endeavor deavor . They silence the ' lament l'1ment l1ment of ofthe ofthe ofthe the middle mldille aged nged and matron tn'1tron tn1tron ' who for foryears forvears years ears lun have hate e boon been voicing olcing coning , complaint comphlnt that thatthey thatthey thatthey they are not having a ' fair deal " when whenIt whenit It comes to clothes they "can can " we'1r we1r wear wear"and wearand ' . , " and tlut t11.1t t111t that . all the attention Is concen- concen - } | tratcd trated on Ingenue type type.ILl typeILl . Here Bere the they ; ) are right be before beM beI M fore your very eyes , fash fash- fashIons fashIons fashions - : ' \ ions that th'1t th1t ' couldn't couldnt ' possi possi- possibly possibly possibly - - bly be more perfectly perfectlytuned perfectlytuned perfectlytuned tuned to the needs and anddemands anddemands andi demands of gentlewomen gentlev.omen gentlevomen . who have havegraduated havegraduated havegraduated graduated Into the alumnae of rash lash rashlon's lashion's fashIon's fashIons lon's lons ion's ions ' smart set . . . These stunning models modeJs for the up to tothe tothe tothe the moment-in moment in moment-m m - st st\ st sts stIe \ , Ie he matron m'ltron mltron ' on w were ere se selected selected selected lected for our Illustration l1lustratlOn from among amonga a gala\y gala y gall1\Y gall1 galaxy \ ' of fascinating styles as shown showndUr1n shownduring shownduring dUr1n during a "personality personality "personaUty personaUty " fashions " revue revuewhich revuewhich revuewhich which tlie the Chicago Chlcao : ; wholesale wholes'lle wholeslle ' marhet market marhetcouncil marketcouncil marketcouncil council presented at a midwest mldwest con con"erence con'erence con"erence conerence "erence erence 'erence " ' gala dinner . The fashion fashionthemes fashionthemes fashionthemes themes Included clothes for the youth youthful youthful youthful ful matron m1tron , for tor matrons more ad advanced advanced advanced vanced . , for slender girlish Ingenue Ingenuet Ingenuetypes Ingenuetvpes t types pes , , for the larger young woman , for forthe forthe forthe the outdoor and sports girl , for tor tall tallblond tallblond tallblond blond types and for medium tall bru- bru brunettes bru bru- brunettes brunettes - nettes Ibe 1he Tire moral to this stoiy st01Y story on onpersomlity onpersonality onpersonality persomlity personality fashions Is , It if on while hl1e en entour entour entour tour in the shops fashion seeking you youdo youdo youdo do not see what you want , ask ash for It It.It's It.Its ItIts . It's Its ' there tuned to your indh lndlsiduality Individualitysimply IduaUty , simply awaiting your ; our call c'lll clll ' . Describing the trio of at fashionable fashionablecostumes fashionablecostumes fashionablecostumes costumes for the matron as here pic pic- plc pictured pictured - tured tared the model modeJ to the left is a travel traveland traveland traveland and street outfit especially ecpecwlly : ; desIgned desIgnedfor designedfor designedfor for the vouthful outhful youthful ; ) matron It is tal10red tailored tal10redof tailoredof tailoredof of a bro\ bro brown bron \ , n and white ' broken check check"tweed checktweed " tweed in standard ) English Lngllsh Jnglish cut It may maybe maybe maybe be worn equally equall well with dark or light lightaccessories lightaccessories lightaccessories lightaccessoriesThe accessories accessoriesThe The street ensemble to the right of ofna ofnary ofnavv na nary , ; ) and white print prmt silk 5I1h with chech check chechsheer checkslicer checksheer sheer slicer redingote redmgote coat CO'1t CO1t ' Is designed along alongsimple alongsimple alongsimple simple slenderlying slenderl71ng slenderinng lines The saIlor saIlorh'1t sailorhat sailorhat h'1t h1t hat ' adds charmCentered charmCentered charm charmCentered Centered In the group Is an ultra chic chicencemble chicensemble chicensemble encemble ensemble : ; for the mature maitre woman to towear towear towear wear to afternoon club dub function's functions funcUon ' or orsmart orsmart orsmart smart country country countr club affalis affahs affaiis It Is fash fash- lash fashIoned fashioned - . ioned honed of a white sheer slicer material m'lterl'11 mlterl11 ' ' with withwhIte withwhite withwhite whIte and black stripe trimming trimmingI trimmingn I n ( ) We Western tern Newspaper NewsPl1per Union |