Show i NEW CHEVROLET ON DISPLAY j AT SLIGHT PRICE INCREASE f New York Jan 6 Prices on the I new 1934 knee actIon Chevrolet were I announced here by WIllIam E EI I Holler general sales manager of the company upon his arrival from Detroit I f for the New York show I on the new line of cars are window Five coupe sport coupe I WIth rumble seat coach I sedan edan town sedan WIth built in trunk sport roadster with rumble seat and cabriolet with rumble seat These prIces represent an average increase of 70 in lISt price over the lIst prices of the 1933 Chevrolet line This increase e IS du mIme m line with ith the recent prediction of Alfred P Sloan Jr presIdent of General Motors that automobile prIces for 1934 would I advance approximately 15 per cent however cue Que to cooperatIOn between Chevrolet and its 10 dialers the actual mCI increase ease in the cost to the put put- chaser IS only 8 per cent i I Actually MI Holler points out cut in hIS statement delivered prices throughout the United states gener- gener generally generally I ally would show an average increase increase mcrea of only 8 per cent over the delivered prIces which pre aIled in f 1933 Tills This Is made possIble by the I Chevrolet dealer organization s admirable able cooperatIon wIth the factory in inI I sharing WIth the factory reduction in profits I |