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Show I ROADSIDEMARKETING ROADSIDEMARIETING ROADSIDEMARKETINGBy MARIETING MARKETING MARKETINGBy ROADSIDE ( By T . J . DelolleryLOCATING Dclohcry Delollery DclohcryLOCATING LOCATING THE ROADSIDEMARKET ROADSIDE ROADSIDEMARKET MARKETBOUT MARKET MARKET"UUT A ABOUT "UUT UUT BOUT BOUT " the trst flr tirs > t thing i 1 a food foocl rctnlkr re- re retulkr re- re rc- rc retaller - - - taller tnlkr tulkr cluLS dULs dins b before .fore fore < . Ic.1.II1 Ic1.II1 Ic1II1 Icj.iiifc Icjiiifc lea-.Ink lea.Ink lea .Ink Ink . . - ' . & u a ohop shop ohopor shopor ! bhopor or store Is to ' 'count count ' noses nose1 > , tint th\t th t that ' \ Is Ishe ishe Ishe he niuls bnlls finds out how hon hose many m'lny mlny ' people piss p'lSS plSS pass ' the theplace theplace theplace place dally daily , and nnd thus dcchl decide decides the pos posslbJ1JtIes possiblllties possibllltles slbJ1JtIes siblllties of lila hIs attracting altmctmg customersrarmers customers customersFarmers customersFarmers Farmers rarmers nro arc are now doing pracUc'llly pracUcllly practically pracUc'lllythe practicallythe practlcillythe ' the salll same saint < . thine thing Ulln ; before bui'ding buiding bUildIng but'ding butding ' ' ro roidside Id td tdside Idsl sl side e markets . , miking m'1b.mg m1b.mg m1bmg making ' . allonces allow allo\\ allo \ \ inces \nces nces for fornew fornew fornew new customers that \ will \ III conic come throuh through throuhad throughadvertising throughadvertising . ; ad\ ad aderllsln advertising \ erllsln . ; and sitlsficd s'1Usfie s1Usfie satisfied ' customcrstcll1ng customergtelling customcrs customers customerstelling tcll1ng telling others about their source of offr offresh offre&h offreh fr fresh & h , , quility qU'lllty qUlllty quality ' fruits , , vegetables cgelables segetables , and andother andother andother other foods foodsIn foodsIn foodsIn In determining the number of C'1rs C1rs cars carssshtclt cirswhich ' sshtclt \ hlch piss p'1SS p1SS pass ' the proposed roadside mar market market market ket site , the number traveling tracling trawling tra\ tra \ cling on the thesIde theside theside sIde on onhlch n w \\hlch hlch \ \ hlch hich the stand Is lo ! to be built builtIs builtis builtIs Is Important , more especially especlalJ especlally on m'1ln m1ln main m'1lnhlgl1 mainhlghss miinhighways ' hlgl1\\ hlgl1 hlghss hlgl1a \ a ay s On the second secondiry ny try roids ro\ds ro ds roads ' \ It ItIs itis ItIs Is not &o o oo so & ! Important , accord'ng accordng according ' to sur surset's surve set's sets \ e ' s The position of the inirkct m'1rhet m1rhet market ' and andthe andthe andthe the parking parb.ln parbln . spice sp\ce sp ce space ' \ are two other deciding de- de decldmg de deciding - - ciding cldmg factorsStudies factors factor factorsStudies Studies Studle Indicate the right hand sIde sIdeof sideof sideof of tlie the road , homewaid home\\:1 home :1 1 homeward \ \ : & d bound bouod or le1d lead leadIng le1dIng leidIng Ing into to\\ to town ton \ n , Is to be preferred prefl.rred preflrred . In InMichIgan InMichigan InMichigan MichIgan , . for Instance , , It wis W'lS WlS was ' foundthat found foundthat foundthat that for eer everi every , hundred dollars doll.lrs dolllrs . ' ' worth worthof worthof worthof of farm f.um fum . products sold to consumers consumc.rs consumcrs . by bym'lrlcts bymarkets bymirkcts m'lrlcts mlrlcts markets ' , on the right hind h\nd h nd hand ' \ side of the thelllglm thehtglnsay thehiglnvay lllglm htglnsay ay , only W S47 < : ; 47 \ was as sold ( fiom wm torn stands standson standson on the opposite side Ohio experts expertsfound expertsfound expertsfound found tint th'1t th1t that ' only one thIrduf thirdof third of uf the mo- mo motorIsts motorlsts mo motorists - torists torlsts will sill \ III bnve br'lVe brlVe brave ' the ha7irds ha7'1rds ha71rds harards ' and Inconvenience In Incom inconvenience com convenience enicnce of crossing the road on onfoot onfoot onfoot foot to do their shoppingOn shopping shoppingOn On the secondiry second'lrY secondlrY secondary ' roids ro\ds ro ds roads ' \ , howc\ howc howcer however howeverfulli \ er , fully fu ) hilt h'llf hllf half ' the people will sslll \ III cross oer over over.tlie overtlie , . , the dangers of threading threadmg through the theh thettaillc thetnfflc ttaillc h 'lme lme ' being bemg decidedly sm smiller Iller tller The Thereputation Thereputitlon reput'ltlon reputltlon reputation ' of the mnket mtiket m u het owner alsocounts also alsocounts alsocounts counts , as six sL"t sLt sLc " of ot the most successful successfulroadside < : successfulroadside ucc sful sfulroadside roadside markets marlcets around Chicago are arelocated arelocated arelocated located on \ what shat \ hat Is supposed to be the thewrong thewrong wrong \ rong side of ot the highway As a gen gener'll general genenl er'll erll eral ' thing people won t stop , knowing knowingthe knowingthey knowingthei the they WI will ) come upon other stands with without without without out tiaveling haveIJng traveling far farThe farThe farThe The ou1\\ ou1 outward ou1ard \ \ ard bend of a gentle curve curveIn curvein curveIn In the hlglm highway ay [ Is s a prominent loca locatlon localion locatlon tlon lion for a roidside rO'ldsidc rOldsidc roadside ' market marhet It can be beseen beseen beseen seen from a distance and motorl motoristsy motorists ts ( . tK\ tK tK.II y \ t : ' : \.II .II \ . . ( fi fiJ J\ J ] JiI f'ix fix r ' \ . . -iI iI - ! 1 . ! . . i1 . 'liP liP ' " :1i 1i " : ) ! I " " t , tLJa7jA _ . - ; 1 : - % T'f Tf : ' p > , c < ' . ' ; .l l ! . .lr ' ! -r r - .a.W a.W aW . ; : . " ? . : , " Im m i1- i1 i1J i1I AMW/Txw- AMW Txw AMWTxw'tew j jy jA j'r i YSi ; ! - . . 'tew tew ' " - . J y - . , J'9AO J9AO 1"9Aa 19Aa " LJa7jA ' STt STKK 4R.IlWfrT 4RIlWfrT ( ! . \I I h \ S YS tS 'SM'n SMn ' / , ' r A . \ " p pSTt 'tI tI 'tIt ' t \t t \ } . . - 'f f ; ' . I ' 'r r < ? } . ; r , . oWh ) > ' < . - : ' : ; , ' . jr\ jr \ , jr"t ' \ f . , { "t t nSy nSyc " . : . ; . : YC MwF y yc : * " . t1 . -c c - kky ; . . y 6l ' { , c ( . A Roadside Market . usually usuallj slow down on CUt cuives curves yes The Thecrest Thecrest Thecrest crest of a hill Is also a good spot , , as asIs asis sla Is the slle side ] of a str\l str l stnight straight ' \ ht stretch , espe espe- especially especlally especially - - cially clally If It there Is nothing to obstruct obstructthe obstructthe obstructthe the view . Hill 11111 tops hive h'te hte hale ' , an advantage ad\antage ad antage advantae \ ( of ofCer offer offerIng offerIng lng Ing aIew a \ view \Iew Iew slew of the surrounding country countrymaking countrymiking m'lklng mlklng making ' It easy to \ wait alt ! If It f service Is isnot Isnot not possible right a away \ ay And people peoplewill peoplewill peoplewill will often linger where they tlIey get n a aview aview view of the theIcinity \Icinity Icinity Icmlty slcrnity \ In all cises c'lses clses cases ' , , the thecolor thecolor thecolor color scheme and nnd decontlons decor'1tlons decor1tlons decoratlons ' of the themarket themarket themarket market and surrounding buildingshelp bulldmgs buildings bulldmgshelp buildingshelp help stop customers and make salesFor salesFor sales salesFor For the sime S'lme Slme same ' reason people peopl/ peopl peopii peopl111 / ' \ will 111 not notcross notcross notcross cross the highway hlghwa , pirkino p'trh.ln ptrh.ln ptrhln parking ' . . ; spice sp'lce splce space ' Is IsessenLlal Isessential Isessential essenLlal essential In some states st.1tes st1tes . It Is a lawThe law lawThe lawThe The easier ensler it is tor for people to trade , the thebetter thebetter better they like It Also , they like to tolook tolook look over oer , the displiy disphy display of productb producb without with without out too much trouble"Since trouble"Since trouble _ "Since Since " most of the b buying j Ing at rond road rondside roadside roadside side markets marb.ets marbets . Is done as sort of a side side- sideline sideline sideline - - line to pleasure drh drives es , , . " sal salj sail ] the tlIe own owner owner owner er of a roadside market marlHt ! In Mass'tchu Masstchu 1Mssacliu Mass'tchusetts 1Mssacliusetts Massicliusetts ' setts , , ' "room room 'room " enough to get away from fromthe fromthe fromthe the place as soon as they have bae base ba\ ba \ e finishedbuying finished finishedbuying finishedbuying buying gives them more time for Cor rid ridlng riding ridIng lng ing , , and they don t have hae , to park any anydistance anydistance anydistance distance from the mirket m'lrket mlrket market ' . . On the oth 0th other 0ther other er hand If It you have ha\e ha e hate \ something of ot inl inlterest In Interest ) terest aroum around ] the plice phce place , . e\ e evm eLn esln \ Ln It if It Is Isonly Isonly Isonly only a good view , keeping customers customerssatisfied customerssatisfied customerssatisfied satisfied while you are servicing ser\lc1ng ser lc1ng \ oth others others others ers , , helps a n \ whole hole lot lot . . . Pastoral Pn.tornl Pntornl : . benu beau beaut beauHy t , Is one thing thmg tint th'lt thlt that ' Interests city cityconsumers cityconsumers cityconsumers consumers rIOers rlossers How rIO\ rIO \ ' ers ers , , , shrubs and e even evengrow evengrowing , en engro gro\\ gro grow groIng \ Ing veget'l vegetl TOgetibles vegetables ' les will make them themforget themforget themforgot forget \ wilting \ 'tHmg tHmg ' or e\ e even een \ en make mal.e male . them for forget forget forget get what they stopped for Cor ' Speaking Speab.lng Speablng . of flowers and shrubs , I Ifind Ifind Iflnd find they are arc both ver vco very profitable prllfltable In Ina ina Ina a cash cabh way wny , too This whole pitch p'1tch p1tch patch ' by bythe bythe bythe the mirket m'trhet mtrhet market ' Is the result of our just justsettln justsettin justsetting settln settin . ; , out a few fcw things to make mahe the thephce theplace theDlice phce place at att&ctlve attctlve att1.ctise att1ctise & . cthe Nowe Now \ we \\e e sell $150 150 $150to $160to 160to $150to $ to $200 200 $ worth of ot lowers fioers flowers fio\\ fio ( \ ers during the these't theseason thescison se't set season ' < : on , and nnd people \ who ssho ho are nre ntttcted attracted attractedby nttt attnctedby \cted cted ' \ ctedby by the tlowers flowers also buy vegetables and andother andother andother other things ' " . Rclitcd Hehtcd Ilelatcd to the position of or the road roadsl roadside roadside sl side e market are nre signs It If possible posqlble , the thefirst thefirst first sign should be 300 to GOO 500 feet feetfrom feetfrom feetfrom from the tbe mirkefc m'lrket mlrket market ' . . . It should be lar large largeenough largeenough e enough and nnd attractively painted to tocatch tocatch tocatch catch the eye Give the motorist everychance every everychnnce everychance chnnce chance to catcli catch the message and time timeto timeto to slow downOne downOne down downOne One of the don'ts donts ' ' u about bout signs is ncer nev nc\ nc net \ er or erto orto orto to stirt st\rt st rt start ' \ offIth olT off with \\Ith Ith \ S10P SlOP , especially ecpeclaHv ; It If Itred Ifred Ifred red color la Is used Red ned fled and nnd STOP 5TOP are ared ared ared d inger IDger tnger signals blbnnls on roadwiys roadw'1Ys roadw1Ys roadways ' and the themotorIsts themotorists themotorists motorIsts who flnd find It la is only vour VOUf your roadside road roadside roadside side nnrket D11rket market sign are more apt to pass passlip passnp passup lip np iour jour your market marl.et marlet . even though In need needot needof needof ot of thl things ngs you h.t ht have . \ e to seHSome sellSome sell seH sellSome Some fanners farmers prefer one large sign ; others sevcnl sever'tl severtl several ' small gman ones at Intervalsof Intcnals Internals IntcnalsoC Internalsof oC of 100 to 200 feet fect . . Both ma may mav } be used usedto usedto usedto to good adTintage adv\ntnge adv ntnge advantage adTintageC advntngeeo advantagee ' \ C e eo . 113 1833 1933 * Western VVc tern Nowpipor N4Iwsp&pur N4Iwsppur Newspaper & Union . . . |