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Show ECONOMIST ECONOl\DST ECONOl DST \ WOULD ADDPAINT ADDPAINT ADD ADDPAINT PAINT ' TO 1'0 10 NECESSI'1'ICSrOR NECESSITIESTOIL NECESSITIES NECESSI'1'ICS NECESSI1ICS NECESSITIESFOR ' FOR rOR TOIL FARM FARi\1 FARi 1 \ F FAMILIES FAMILIESBy Al\I Al I \ I LIE S By Rena B Maycock MaycockUSA MaycockU I IBy USA U S A C Extension ServiceThe Service ServiceThe The consumer's consumers ' mind mmd should move movethe movethe movethe the paint andarnlsh and \ varnish \arnlsh arnlsh idea from the theluury theluxury thelu\ury thelu ury luury luxury \ ' { IlS list into mto the absolute necessity necessitylist lIst lIstThe necessitylistThe The average property owner ovv.ner ovvner . has hasfor hasfor hasfor for many years accepted the idea that that11L thathis thathis 11L his ' > buildings bUlldings should be painted as a5 the thenecessary thenecessary thenecessary necessary completion final touch to their comple comple- - - tion His civic pride for the sake of ofappearance ofappearance ofappearance appearance has urged him to do thlS this thlSeven thiseven thiseven even if heere he ' \ were \\ere ere not very conscious of ofthe the importance of "saving saving "savmg savmg " the surface " If he painted just for the sake of ofappearance ofappearance ofappearance appearance very likely he would not notbe be particular about the quality quaUty notI or orgrade orgrade orgrade I hehas grade of paint and varnish But if he has the purpose of "saving saving " the sur- sur sur - face surface materials ' he v . would auld use high-grade high grade - mater mater- - ials applicationand at the time of first application and periodically periodlcally thereafter renew the thefinish finish \ with Ith an ' equilly equ'1l1y equ1l1y equ'illy ' high-grade high grade - pro- pro pro - product duct ductThis This will wlll prevent wear and decay decayand and depreciation of his property thatfrom It propertyIt is conservatively estimated that from 75 per cent to 80 per cent of ofbuildings ofbwldings bwldings buildings property in Utah is inade inade- inadequately inadequately inadequately - quately protected against agaiIlSt wear and decay anddecay . The paint and varnish industries industriesarc industriesare industriesare peopleof arc are fully justified in urging the people of our state without embarrassment or orapologies orapologies orapologies depressionto apologies to the so-called so called - depression , to use paint and varnish now as never before beforeCivilization neverbefore neverbeforeCivilization Civilization is 18 the result of ot the ac- ac accumulation accumulation ac accumulation - - propertythe cumulation of knowledge and property , the idealsand elevation of standards and ideals idealsand idealsand and the stabilization stab11l.zatlon stab11lzatlon . of our institutionsall insUtutionsall insUtutions Institutions all of which are heritages from past generations generationsFrom pastgenerations pastgenerationsProm Prom From the standpoint of the preser preser- - vation preservation of at property and the ability at of atsociety ofsociety society ofsociety to pass it on through genera genera- - tion generation to generation , the paint and var- var var - varnish nish idea is of outstanding importance importance"Save "Save Save " the Surface " It is a present day presentday economy and a genuinely sound thrift soundthrift practice practiceIt It Is 1s practiceJ a justifiable use of an ppor- ppor appor- appor appor- appor - - , J tlonmcnt tionmcnt tionment of relief rellef funds and loans to topaint topaint topaint paint timethat the joy of work into the time that hangs heavy among the unemployed unem- unem unemployed - - . | ployed plOYM whether they are on tho the farm farmor farmor farmor or in the thejslty city . J |