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Show TIIE TIlE NEWSPAPER IS A BUSINESS . From the number of appeals to a anewspaper anewspaper anewspaper newspaper to give its columns to pro- pro promote promote pro promote - mote anJ any an and every cause or present presentpersonal presentpersonal personal prop propaganda tganda < , the conclusion is isreached isreached isreached reached that newspapers must be re- re regarded regarded re regarded - - garded as philantliropic phihnthropic philanthropic enterprIses enterprises.It enterprisesIt . . It is the ambition of every newspaper newspaperedItor newspapereditor newspapereditor edItor to help build his town , state and andnation andnation andnation nation and to give to his readers the thene thenews thenews ne\\ ne nes news \ s of . , the daJ day da , , both of local and andworld andworld andworld world interest , , he takes his commod coromod- coromod commod- coromodltyspceto commodityspaceto commodity - lty-sp\ce-to lty sp ce to ity--space-to ity space ity - . - - pace ' \ - - to do this thing It costs costsmoney costsmoney costsmoney money foi for every line hne published in a I newspaper , so , no doubt , if figured in indollars Indollars dollars and cents , as well as in Jess less Jesstangible lesstangible lesstangible tangible benefits , a newspa newspaper er does doesactuaIly doesactually doesactually actuaIly actually g1\ g1 gi\e gi e g1e gne \ \ e more to a community communitythan communitythan communitythan than any other business busmess establish estabUsh- estabUsh establish- estabUshment establishment establishment - ment comments the Grand Junction JunctionSentinel JunctionSentinel JunctionSentinel JunctionSentinelEvery Sentinel SentinelEvcry SentinelEvery Every Evcry newspaper is 15 glad to publish publishall publishall publishall all news ne\\s ne s nevs \ items of interest and nd to give giveof giveof giveof of its space to discussions of com com- commumty community community - munity mumty interest , but every newspaper nev newspaperto . spaper , to best serve the public pubhc , must be run runI runon runon runon I on a business basis v . which hiCh reserves to toen toan I Ian an en editor the right to accept or reject rejectarticles rejectarticles rejectarticles articles that would use the paper papers paperscommercial paperscommercial s scommercml commercml commercial commodity-space commodity space commodityspaceSpeaking commodity commodlty - space spaceSpeaking ace aceSpeakmg Speaking Speakmg of the newspaper newpaper " , as a abusiness abusiness abusiness business , Dr P D Ross Roos , in 111 addressing addressinga a . group of publishers pubhshers , expressed v.hat vhat what v.hatwe whatwe . whatwe we would like Ilke to get across ' One thing that bothers the average averagerewspaper I ) I1'ev.spaper 1'ev.spaper 1ev.spaper 1evspaper newspaper ' . editor is the multiplicity mulhphcity of ofappeals ofappeals ofappeals appeals or requests to help grind some some- somebody somebody somebody - body else's elses eIse's eIses ' a a\e a e awe \ > . .e e There are appeals for forthe forthe forthe the suppression of readable news and andfor andfor andfor for the inclusion of nonreadable nonreadabl newsWhen newsWhen news newsWhen When we gJ\ gJ . giie gJe give \ e space , it is space that thatcosts thatcosts thatcosts costs us money and that shuts out outnevs outnews outnews ne\vs ne vs news \ which is a . part of the life-blood life blood life-bloodof life bloodof lifebloodof - of the papers You would not dream dreamof dreamof dreamof of going into a shoe store and asking askingfor askingfor askingfor for a pair pall ' of shoes , \ would auld sou ou ? Or Orinto OrInto Orinto into a . butcher's butchers ' ' to ask for a steak steakBut ? ' OrI I But , when anyone asLs asks for free read read- reading reading reading - ing space in a newspaper for his own ownpu.rposes ownpurposes ownpurposes pu.rposes purposes . , , it is very much the same samethmg samething samething samethingIt thmg thing thmgIt thingIt It costs as much to print a line of ofreadable ofreadable ofreadable readable news nev.s nevs . as propaganda for forsome forsome forsome some irdlvidual lrdividual irdividual or organization orgamzation or a aline aline aline line of other "philanthropic philanthropic " con- con concessions concessions con concessions - cessions " Anv Any consideration of f a ne\Vspaper ne Vspaper newspaper neVspapermust newspapermust newspapermust ' \ must begin begm with the business busmess end , be-I be I beIcause be- be because be because - cause a newspaper must first be a suc- suc sue- sue successful suecessful suc successful - , cessful business busmess enterprise i enterprIseI I |