| Show II jl JA A Hr r J 10 SELL J 1 E wn L lD Of RESOURCES f A AND r PROGRESS FUND FOR FORAT ADVERTISING ADVISED I AT COMMERCIAL CLUB Wesley L. L King Tells Members Members Members Mem Mem- bers Need of Making State Known Leading Citizens Give In Indorsement In to the Ambitious Ambitious Am Am- v Idea Opinions Given to Th The T Telegram Tele Telegram e e. e gram Show Advantages Advantage of Publicity I C- C CUtah Utah Is about to p put ut on large larg r. r glasses J- J Reaching into rich coffers cotters the statis state stat is about bout to scatter gold dollars minted minte fr from m its Us own vaults of ot treasure treasure to to tet teE the world what Utah really is TherE Then Thenis is every assurance that before the end endot of ot the year one of ot the most campaigns of ot advertising ever ever attempted at attempted at- at t. t tempted in the West Vest will be planned and under way t In the minds of ot far s seeing ng Uta n And nd in the councils of ot all ah progressive industrial organizations l leaver aver has been working for months It seen Seem seems about to come to fruition Wednesday nl night ht at the Commercial I club the spark to slumbering dream dreams m was applied d by Wesley E E. King when he said that a million dollars sh should uld be raised at once advertise d at once to advertise Utah The Telegram can state definitely to today today to to- day that the idea meets with such ready and enthusiastic response response J that it requires only energy and persistence to c carry the project through TENTATIVE PLANS L. L LAID ID The thought has been in the minds of ot many men for tor many months monthS' Tentative Tenta Tents tive steps and suggestions have already been made It remains only to crys cr s 's the thought Into definite plan and purpose To this end The Telegram today I sought the opinion of ot a a. few of ot those representative figures of ot Utah's p pub pub- lie life lite best qualified to speak unon upon unon so momentous a a. question The rhe opinions voiced are conclusive In the In-the the I abiding conviction that the thing is It not only of ot paramount importance I j but u readily susceptible of ot l tion So far has the matter gone that I the Salt Lake Commercial club club- has hasI already laid plans on a scale never ne I before believed possible This or organization or- or is Ia det determined to take ak the I lead in a movement that will wilt sweep sweep j I every industrial organization of ot Uta Utah I and state county and city governments govern govern- govern govern- I ments into a a. united publicity party I 1 that will wilt put the name of ot Utah on on I J. J the lips Ups of ot all citizens of ot the United d dI States I I j FREED IN FAVORIt FAVOR It is s a proposition I have had In mind for tor a number of ot years ears said President Lester D. D Freed I think we should take tale up a national l campaign came cam eam- p of ot advertising nd t en tn n a scale never never- l attempted before I believe that it will meet with with- instant approval from every of Utah and will result l In a popular subscription that will willIe beI be Ie i overwhelming I I know th that t a million dollars is 1 I not too much to ask I think it it might be raised and I would consider I it a wonderful investment Nothing I so Important confronts us today J. J 1 For the Commercial club 1 can sa say that the matter has been discussed from every ery angle for some months and andI I 1 know that a movement will be started within the next few tew weeks to formulate a gr great at campaign As Ail a club we e had in mind starting out for tor half a Continued on pa page e 3 r FUND IS ASKED TO BOOST UTAH Continued ed from page 1 dollars dollar but w with h a state behind us we can m make It a million COMMITTEE PREPARES The club sto a big committee tom com which get into action right alter after the first of the year yeL I am glad to see the tho movement starting now If the results are areas responsive as as' as I I be be- be believe believe lieve they be we may be able t to raise our sights and shoot for higher game Last year the club raised O. O which was was was' spent spent spent-in in publications In the East We Ve got wonderful returns from that money Vo will get set commensurate returns from almost any amount we e might t spend advertising this wonderful I state James W. W Collins Collis president of ot the Salt SaIt Lake Rotary notary club was approached ap approached approached ap- ap I f The best money we can spend is to advertise Utah he said Offhand I dont don't know about the amount Haven't Haven t thad had time to consider that but a a. million dollars is a mighty g good od figure to shoot at It should be a no Utah Issue Its It's the whole state that is interested Should Shoud the Commercial club tal take e the matter up it should be with the understanding understand understand- ing that the Salt Lake organization has merely taken the lead to bring every commercial body In the state Into line Everyone should cooperate cooper cooper- I ate It is the the greatest thing we could do i iI I II I cannot speak for the Rotary club further than to to saY say Jt t is our our policy I to back and co cooperate o in every progressive progressive progressive pro pro- movement The club would I undoubtedly be strong for such a athing thing It would b be as the breath of life lite to our members every everyone one of II 1 whom is a live Jive and progressive business busi busl- I ness man than t tEdward MAYOR-ELECT MAYOR SPEAKS Edward A. A B Bock ck mayor elect of I Ithe added enthusiasm to Salt Lake City the discussion I have ha had several informal conferences conferences con con- I with my colleagues and have found a most decided sentiment that I th the tho- city of Salt Lake should take talce a a. most active part in a wide publicity I campaign for the city and state I I 1 have no hesitation in stating that this matter will be o one oe of the first things brought up after we we assume office I Speaking for the city we have discussed establishing a publicity bUreau bureau bureau bu bU- bu- bu reau but perhaps it would be better betterto to Dool our Issues with the state I generally gen I As an individual I can say that I 1 Iam Iam am deeply impressed with the necessity necessity necessity I sity of ot tatting taking up publicity on a broad scale California and other states have put it all over us in the tho matter of of tooting their own horn and have reaped wonderful results A million is isa a a. lot of ot money but we certainly might I. I put it over MANUFACTURERS FAVOR PLAN Churchill P P. P Castle president of the thel I Manufacturers' Manufacturers Association of U Utah tab J was Instantly responsive Unquestionably a fund of such proportion proportions proportions pro pro- portions portion II to adequately place Utah before be- be I tore fore the world should be raised he said A million dollars is not too too I much to properly boost Utah and IncIdentally incidentally In- In the whole West Vest The state has been ridiculed In the tho East and vl- vl 1 J n cio sly attacked at at Pittsburg Too many Easterners think we are still living in the wild and woolly West That i is hi the thought uppermost In their minds and it should be dispelled I 1 believe in a a continuous campaign not not just for a year ear The association that I represent would most certainly back the proposition to the limit We Ve have perhaps more to gain than anyone anyone any any- one else We Ve want new factories and new industries and our members will back hack any movement that will help to get them CAMPAIGN PAYS J J. J David Larson secretary of ot the Commercial club had some enlightenIng enlighten enlighten- ing information on past performances We Wo spent on our campaign last year and the tho money brought remarkable remarkable re- re returns The report of ot the I state automobile association shows that auto tourists last year spent 1300 in Utah most of whom Were were In ln to come here through our publicity pub pub- Right now we are answering fifty inquires s a day from all over the United States A million dollars is n not t too much money to spend spends It is not enough But I 1 believe In a continuous campaign not one for a a. ye year r alone I think a million dollars should be spent at the rate of for tor four tour years We Ve should build up each year on the results of the year before If a million should be spent in this manner I 1 firmly believe the tho money would be returned to us tenfold within five years URGES STATE AID AID It rt should not be hard to raise a million I belI believe v the state should put up a a. large sum and every city and county contribute The railroads will help and the L. L D. D S. S church will vill undoubtedly undoubtedly undoubtedly un un- un- un help If Jf the state should contribute I be be- be lieve have that this money should not be distributed through political channels It should be given oyer to a board of ot adv advertising experts community advertisers advertisers adver adver- to be spent only where advertis advertising ing policy dictates tes This campaign should go hand in hand with our good roads program Many thousands travel by automobile now and these are the people we must c cater ter to to a large larte ex extent extent extent ex- ex tent by fixing our roads so that they thy will come fo to Utah not solely because I It t they eY are on their way to the Pa Pacific coast OPPOSES DELAY DELAV Wesley Wesley King vice vice pr president of the the Judge Halloran-Judge company who exploded exploded ex ex- the bomb last night has has- stillmore still sUJI more to say today The thing does not admit of ot delay I I 1 say do it now now And I dont don't want yant I any piffling sum sum any any or I I say we should raise a million Every dollar that we spend now will be returned to tp us ua threefold which we would not get unless ss we spend I that dollar dollar- Mormon Anti propaganda In the East is hurting th the state and should be vigorously combated Our natural resources and our scenic possibilities sh should uld be made known With our new national parks we can bring in tourists next summer if it we start this thing now j Bishop Joseph S S. S Glass Glan who has mad made suggestions along the same lines before believes in ill the Idea I have long felt feU the necessity of ot otan an intelligence bureau in the East to correct erroneous impressions about Utah and even about the Mormon church he has said eald The truth about Utah should be told tod far tar and wide I 1 believe that almost any an- amount of ot money spent in this w way y would bring back ample return |
