Show NEW NEV TIRE MARK IS CLAIMED BY FRANKLIN Smashing Its best previous national tire lire record b by more moro than miles or nearly 50 r ner pr cent and practically lly doubling doubling doubling dou dou- bling the best figures available for other makes of ot cars carl the Franklin automobile has established l another national record I for tOr economy Figures proving a new national tire average average average av av- I of ot more than miles to every set have ha been disclosed as the result ofa of ot ofa a countrywide Investigation recently con con- eluded The report of ot the new average has been received from the Franklin Automobile company by C f w 19 V Newton of the Franklin Motor manager Car com com- company I pany East South Temple Results of or this tills test explains Mr New Newton ton are based entirely on figures submitted by owners and are the outcome of or a great mass of data with the elimination elimination elim elim- of or all special cases not backed by the actual speedometer readings up UD of the owners and drivers of ot tho the cars More than two years time WIlS r rJ required re- re for the completion of th the mileage mIleage reports It Is significant that the serIes I 9 Franklin on which the investigation was based was first put out In th the fall of 1516 and in nearly every case the original tires lasted through the first two tuo seasons during which the car was used So great was the life of ot the the- tires that I despite the elapse of two full seasons seas of or orI I a use seco complete many teO owners mileage li were for r url unable their l cars to r report e and J Instead submitted figures showing what I mileage the tires had run to the date of ot the Investigation Several scattered reports to Jo the Franklin offices durin of ot the records show that certain tires have been used far in excess of 30 miles 1 but ut as these reports In nearly every case were submitted by individual I tire dealers and not 1 by y the owners themselves themselves them them- selves the figures were not Included In the national average The figures covered every type of Franklin car of ot the present series both open and Every section of the the- country was represented and interesting effects of climatic and geographic conditions condi condi- and their effect on tires was ob ob- Southern California owners ranked among the leaders of ot the entire country In the mileage they g get t from tires LeIs than 8 per cent of ot the tires were discarded because they were worn out Many of ot the tires exceeded the mil mark marl and better than 10 per cent covered covered covered cov cov- ered miles and were wele still In use on the tile cars As proof that luck lucli ap as an element In punctures Is merely incidental the figures figures figures fig fig- ures reveal that of all the cars reported there was an average of punctures In miles or to put the result In a different manner each set of tires ran miles before a puncture was i le le- e- e corded cor One of the most Interesting facts disclosed was that less than one half of or Franklin owners ever carry spare tires and then in the majority majority- of cases only when nhen the tires are nearing the end of their long period of or serviceability Countless additional facts of ot tire usage of various models prove that Franklin scientific light weight principles are correct correct correct cor cor- cori i in giving long tire life The Franklin light total weight light weight I and shock absorbing qualities of construction construction con con- again receive national con j tion |