Show Development of Motor I Industry Like Romance I I Has Sprung From Nothing I Ito to Great Business in Few Years I Being a thoroughly in wool automobile man I am ama naturally enthusiastic en en- about aboul all aU automobile shows says ay I II L. L J. J Oilier vice president and director of or sales of or the tho Stu corporation who was one of or the lie leadIng lead lead- Ing hug figures representative of or the lie Industry In iii- at the lie New Ness York automobile show last week nut But continued Mr I Oilier I lI really think the lie show at Grand Irand Central Palace was simply won von I The Tue pro progress ress that hRs has I been made mado I in the hue automobile industry as exemplified exem I exem-I pulled b by the magnificent displays of oC I Ithe the man many models at tho the New York I I show was truly amazing I 1 cannot I II help but marvel manei at the lie chan changes 8 just a afew afew I few Cew years cars have havo made I It tYlis about fifteen years a ago o that I rode down the streets of Chicago o Inan in inan inan an automobile of oC the tho carl early type It I I rattled rallied and wobbled and made a noise i like a truck load of oC castings but hut I Iwas Iwas was delighted with it In fact I saw so much promise in the lie vehicle that hint I 1 I felt sure Bure of or it its Ita success and as a consequence consequence con con- sequence I havo have been affiliated with I automobile automobile- manufacturing and nd selling I ever since When the possibilities of or the automobile auto auto- auto 1 1 mobile as a actor factor of or modern transportation trans traIlS 1 hc began hegan an to be known there were sere thousands s of oC men liten all over the lie country who aw saw millions in it and anti i without capital or om business resources resource j I tile they commenced to manufacture automobiles auto auto- auto 1 I mobiles with a little fundamental i knowledge as the they 1 possessed capital I Those were the days when automobile auto I mobile knowledge was not riot very cry gen en i eral Th There rc wa was an Insistent demand for cars and l sellin almost an any sort I of or car was was' easy Wo never r worried I about finding a customer for our i i cars such as they ther were and and I guc guess s I we had a dozen buyers 11 waltIn waiting for ever every car we wo could got get from the fac fac- I tory Then ihen it took a mighty long longtime longtime time to produce a 3 car Mil fact Studebaker Stude Stude- hal baker er produced more cars in ill one ria day daythan daythan than Ulan nil al althe the makers put Dut together used 1 to IJ make e in Iii an entire year rear in iii those I days I Today rolla the thc average man has a fair working knowledge about automobiles and amid year car h by hy year ho lie be be- es more critical a as his knowledge ge grows rows greater You'll find rind the lie average avor- avor aGe acc man nowadays now ly Ir a about hout motor efficiency transmission trans mission differentials and atul other thor mechanical me nie part parts it i is more a question of the st ahir vahit- I a for or his money now and tin tin- who can pi produce a car that trial gives Ives tho biggest value alue is sure sUIe co to sell the lie roost cars It was not so mall many years cars ago aJo when the lie r figured automobile value on the asis hasis o o 0 price alone I They took for lor granted r that the higher the price the helter better must mut bo ho the titO value alue Those were the lie days do before tl rn into vogue and nd with it r. e lilt hit t of or In In- f-e f sod In the lie ln Inal making an I 1 di distribution of caYet caYet ca ca- Yet as I look hac hack bark over Pl my experiences ex cx in the lie automobile field I I find rind the same conditions existing toda today to to- toI I da day as ns they did then lien in iii one respect Th Thou n. n with manufacturers on only I producing pro pro- producing a car or so a month it was v a case of always waiting to make deliver de do- liver livery Now o 1 een 11 with Studebaker's tremendous production of oi about yearly carb we C find fluid ourselves unable unable un un- able to keep up lip with wih th tho k constant public public pub pub- lic lie demand for our cars H It Iia has gone sone from froni one extreme to the tho other From Irom I 1 have havo seen and heard at the thc show I am ant convinced the lie series 18 Studebaker cars car will wm ma make e motor car c-ar hi history torY It is ono one more mono Studebaker design that fixes new standards of oC value value that that gives eR 1 to tho the public a new conception of motor car worth at popular prices |