Show i I I SAlE OF FO FORD D i CARS WAS l LARGE RGE IN AUGUST v l v Twenty Tw thousand six hundred and thirty eight ci ht Ford cars were cro sold d during ring the month of August this this year ear This but tho the ac actual actual act act- is not a production figure ual sales mado during tho the month On tho the other hand it docs does not represent orders received d for tho the Ford ord Motor company is still thousands of cars care in arrear of orders ers received It represents therefore delivered sales These figures ures arc are extremely cant They mean that the sales for August 1914 are aro almost per por cent more moro than Au August last year That is in August 1913 the Ford Motor company com cont- pan pany sold eold in round numbers ears cus When it is remembered that August August Au Au- gust lIst is always tho the lightest mouth of tho the year in to sales gales the figures gurus take on ona a now nely meaning Tho The real significance in inthis inthis in inthis this larger Jarger volume of sales lies in tho the fact fRet that it encourages the faith that the Ford Motor company will reach its goal oal of cars care for or this year When tho the company compan announced tho new sharing profit plan whereby hereby tho the buyers of Ford cars ciro between AU August 1 o of this year and August 1 1915 were vero to tor r receive a rebate o or of from 40 10 to 60 in addition to au an immediate reduction in ill price rice provided pro cars were sold wit within 1 iu that period there was WR doubt expressed expressed ex pressed by some unfamiliar with ith the nature of the Ford business that such largo nr o sales eales could be attained That the Ford company knew what it t was about and was not lacking in iu conservatism conser conser- vati nth tn is these m or sincerity proved by August sales To increase increase the tho sales of the dullest month by per cent indicates that the tho demand is present for the Ford cars r for if it Au August st jumps that much what will happen when tho sales salts really gat get under way 1 in inthe inthe inthe the r real al selling months The excellent condition of Ford business business busi busi- ness revealing as it docs does extraordinary growth is is not duo to sudden Budden expansion to In in any particular direction but but results from un an advance all along the line In some somo sections of the country there has bas been as is is wen well known a falling fallinE off in motor car sales In t these ieso sections theFord tho the Ford has bas moro more than held beld its own Thus in Calif California where Ford sales formerly former former- ly represented one third one third of the total automobile sales ales of tho the year they now represent half ono of total sales Gales Of course the announcement of the new prices rices and tho the new sharing profit plan for owners o had it its effect in tim stimulating in August business but tho the greatest greatest great great- est stimulant for F Ford rd sales is the tho Ford ears cars now in in service and which are aro to be met with on every highway in the tho world |