Show Heres Here's a Press Agent Who Believes Washington Newspaperman S Says lYs the Public Now I Wishes to Be Informed and Not Fooled i I Truth Mighty and Will dill Prevail Ralph Graves Sunday Sunda editor of ot the I Washington Post has been In Salt Lake LakeI t I City for tor several days as He was hero and andIs andis andis is on tits his way to the Pacific coast CORSt mainly In tho the guise of ot a press agent although Mr Grav Graves Is at the tho same me time Ume enlighten enlightening ing trig his Ws Washington readers with personal I o observations of ot the C. C Golden West When the American Medical society de decided decided de- de elded to wage a campaign against a dreadful disease and against t tho the even more dreaded Influence of ot th the quack doctor by producing ux's play Damaged Damaged Damaged Dam aged Goods Good Mr Graves Graw s was 1111 selected to tobe tobe be th the advance ad agent or press pres agent He secured curro leave leavo of ot absence from hi Washington newspaper in order to tn take tako o up this work Before he left lett for tor San Ban Francisco last night THE TELEGRAM I asked ked Mr Graves to talk on the tho modern press agent Here Is what he had to say The Modern Press Agent Tempos Tempera et mores have bno no monopoly t t. on change Press agent methods also evolt e te The time was Wll not far in the past when the press agents agent's sole implement of at warfare warfare war war- fare faro on newspaper space was a redundant rf repertoire of at alliterative superlatives As s Asno no nobody bod v loved a fat man so o nobody believed believed be a press agent at least no one who had aught to do with the printing of or what he wrote 1 So one day the American Newspaper Publishers Publishers' association in n annUAl annual annual an an- nual session decided to suppress tho the nut nui nuisance sance Fance and the suppression lon was lar largely larl l effectual But It was found that there was as a a. genuine gr need nee for tor the tho man who could write Informatively about a a. coming comin play an announced opera or about a II big convention Old d Methods Disappear The Imaginative wo word Juggler who ho once commanded a salary calory for tor inventing actresses actresses' jewels to bo be et stolen len the te kennel manufacturer wh who o w wrote rote of or the stars who were ere ejected from hotels hotch because they refused to be separated from their dogs doss th perpetrators of such trite Idiocies as I thirty teasing temptations in tinted tI tights tights' tights all l a all this army of ot press a agents ent was was put to route And nd tn ln thou their place a 0 demand demand demand de de- mand has brought forth a supply of oC pub pub- I men for tor theatrical attractions business bust busi I ness fleas and even cities men cities men who whose e c dut duty it is to furnish interesting facts about the things and people concerning concerning con con- which and whom the public wishes to Know know- Thus there theao Is accomplished accomplished economy of space for newspapers economy of or time and patience for tor the reading public and financial profit for forthe forthe forthe the things and people promoted A recent outgrowth of the tho policy of or ortruth truth telling In connection with publicity work hn has been the enlistment of ot the tho public pub pub- public lic lie in the 1 press agents agent's cause camu An Interesting Interesting Interesting Inter Inter- esting instance of ot this is to bo ha seen in inthe tho the nation wide campaign which has boon been conducted In tho the effort to interest the serious minded public In play Damaged Goods Instead of ot exploItation exploitation tion by cheap sensation this play has been pre presented to the attention of ot the tho clement in each community by means of oC sponsorship from social hygiene hy h- glen giene medical and re religious lions At t first It would seem that a n secular pla play could scarcely hope to gain tho sanction of oC tho the clergy especially that portion portion of the clergy derS' whose rituals proscribed proscribed pro pro- scribed the tho theatre e as an n iniquitous in institution In- In but this barrier has bas been broJ broken cn down n and the tho ho creed of or social service has haft banin hasIn in man many instances s overtopped church I rules Barnum's Adage Adago False Tho The publicity man who would succeed succeed succeed suc suc- In his enterprise of ot exploitation must be on the level with the newspapers I from which h hp he expects operation co in a ale le legitimate enterprise and anti this means that he lie must be on the level with the reading public for or after all nUt the the 1 press re n. n agent ent is trying to sell something an and unless ho he can In inspire lre confidence his days das are numbered numbered numbered num num- and his wares destined to go un- un bo bought The num number r of or Mr Barnum's people who can be fooled tooled all the time is growing grow grow- In ing smaller and smaller every ery day and andas andall as all a consequence the ballyhoo press 8 agents agent's field has become so restricted that he like Othello finds his occupation cone |