Show t 4 AD ADILL WI WILL ILL LL INTEREST SOME BOME SOMEr r t p. p 19 It is difficult to overestimate the power to fashion taste and to shape opinion which belongs to the moden modern modern mod mod- ern en advertiser because present day civilization enables him to reach any class of people to which he wishes to appeal The life lIte of ot the modern community community community has grown In complexity to an extent that would have been un unbelievable unbelievable bellev believable ble a few tew years ago The peo people le in these large communities communities com corn are much more restless and active than they were years ago too They are constantly traveling traveling trav tray eling around and glancing at magazines magazines magazines maga maga- and newspapers in the mean mean- time The good old-fashioned old evening evening eve eve- ning dozing by the fireside is gone Add to this general restlessness the tendency of almost every center center center cen cen- ter of ot population to Increase at the expense of the rural population and we have the stage all set for lor the advertiser Why The people are centered where he can reach them He does not have to seek them out indi They are e moving about so much that Indirectly they come cometo cometo cometo to him He lie puts his appeal into whatever medium of ot advertising he chooses and the people see it Those that are interested read it Since It Is comparatively easy for tor advertising to reach the class of ot people to which he wants to appeal appeal appeal ap ap- ap- ap peal his influence on their tastes and opinions Is bound to be power power- ful tul Copyright 1925 Associated Editors Editors Editors Edi Edi- tors Inc |