Show II I I k I H I II I l I e eI I When you yu buy a aTHE THE OF QUALITY onor A CLEAR L AR AS A DEL I I you own the I Highest Iff Class Talking I Machine in the World and all your friends know it The Sonora is is easily distinguished from phonographs phonographs phonographs graphs made to sell at a low price Magnificent Upright and Period Sty Styles CHAMBERLAIN MUSIC l CO 44 South Main St. St Vt Use lie Sonora SemI Permanent Silvered Needle on all 1111 tto tel steel I need H A lt ft-lt 19 record records They play many times time and increase tho the record records lit lift 11 fx UTAH'S UTA LARGEST LARG ST STI 1 I p r ri I OF QUALITY TY I i I I If CLEAR AS A SELL BELL f 1 PHONOGRAPH H DF DEALERS 0 OUR XMAS CLUB OF OFFER R I I 1 will will help you G b buy uy it t. t I I I II I 5 TO 10 1 DOWN I I- I I I I ROBINSON BROTHERS MUSIC COMPANY salt Luke l. l 36 13 F 36 South State e St 1 Provo P OVO Cam I WI r. c-r. I m m c. c a t 0 c r UI X 7 if No Price Reduction on- on on 1 he Highest Class T c Machine in the World I l INDUCEMENTS BEING MADE BY OTHER MANUFACTURERS 1 for the purpose of moving stocks of phonographs bearing unknown names or not in public favor should not be taken as any indication y rJ J that prices on the reliable grades will vill be lowered lo i As As far back as March of this year Mr George E. E B Brightson President t of the Sonora Sonora Phonograph Comp Company ny Inc predicted that the time was vas not farr far f r distant when there wo would ld be a surplus of such phonographs with y t the e. e inevitable result result cut cut ut price sates sales low v terms term free records etc I He further cautioned l Sonora dealers against attempting to a avail themselves themselves' of such offerings for in handling unsatisfactory goods the good reputation of a Sonora store would be affected Mr Brightson's keen for foresight sight and understanding q of the he situation at t Y th that time are r r reflected f n J the pr present t fr frantic at attempts by y some 1 1 f a hirers to force onto the public that which it does not want when superior gp goods ds are available The stability of Sonora prices was vas further established by Mr Brightson's Brightson's Bright Bright- sons son's letter of October 1920 to the trade of which the following isa is is' a a. apart part 1 i 1 t Although there may be e a reduction in price of lumber used in b building building build build- ing construction the cost of the finer woods v used in the manufacture of of qu quality lity furniture and Sonora Phonographs remains unchanged t 1 I. I Freight rates on raw materials have risen as h have ve wages wages for skilled la labor ol w which ich is the most important item of cost t to Sono Sonora a also the increased increased in in- creased cost of ot other e items more than offsets the slight price shading of some few raw materials r y I I s A A price p rice reduction at this ti time e can cat only be tl the e res result l g of of 1 i y I 1 il f j t tS t'S t J Y S 'S previously inflated prices t i i 1 f i ia f r a a lower standard of quality r r 1 i I N or or a surplus of some makers maker's finished ph phonographs n gr phs ph's which h cannot annot annott t 4 t- t tb b be mo moved ed because there is no demand for their q quality lali y T i Since Sonora is affected by none of these conditions and andas' andas as ras' this this' company is constantly striving for further improvement regardless of its present enviable position in the phonograph industry it if is i's apparent that that not only are Sonora prices fair but under present conditions they cannot be pe subject to any reduction i Hardware Co cc Salt Lake City Utah i i J. J jL j L INTERMOUNTAIN WHOLESALE DISTRIBUTORS f n i f I 34 i w- w f i cT I r ENJOY THE PRIDE OF POSSESSING THE WONDERFUL l' l TOE CL R AS A BELL I t m j I f |