Show J S. S Buying Power Immense By Byra Ira ra C. C Tichenor retail merchants report a PREVIOUSLY related Salt Lake AS A splendid opening of the fall fal trade which gives promise of increasing increasing increasing in- in in- in toward the thc holidays creasing business as the season progresses While The the nd advent of cooler weather sooner than usually is is the c case se of ot tho the Increase In business the tho naturally can be cre credited with a portion porton the of ot materially Improving result the tho suc successful marketing of ot crops has had resul both the financial an and trade situation In ht In this part of ot the c country un r. r Similar conditions arc are reported from other portions of ot the country countr The eastern section of ot ott the e. e United where where- seasonable weather prevails t St State ei has has experienced one of ot the warmest fall tal seasons In history and f for r this reason reason retail trade there naturally ly has been slow stoW J An An evidence however that retail tr trade de conditions throughout the the outlook Is splendid Is and that country as as a whole are improving Ij tiu report ot of of what Is known as chain stores which shows an Immense in Increase ti h rease ase in business as compared with wih the past few months and especially a as a compared with wih the similar period last year Th These s facts while gratifying especially iron a strictly retail business conclusively that the point of of vi view w are still more important as proving buying power of the people of the United States has not been impaired and andIs andis andis is still It this this country are rather temperamental tem tem- It I may thy be be that the citizens generally of county be termed whimsical in relation to their pc to a point that might purchases even of ot everyday necessities but the fact remains however r. r that to gratify their desires as to personal which the with te they P possess money wih such desires pertain to necessities or luxuries acquisitions whether This fact too toot disproves the theory expressed by pessimists generally that tat the people of this country spent all al of ot their increased earnings of ot the for tor luxuries and nones non- non past Pt few years in riotous riotous' expenditures especially es essentials While it cannot be denied that at one time there was wa under way waya waya a a spasm of ot unreasoning buying it I is certain certin that the pocketbook of ot Mr and still well filled and that prevailing conditions are Mrs Average Citizen is stU wel fied euch that it I is certain to be bo opened In a consistent manner |