Show I Part of an Article Th By H. H E. E HOOPER jf Britannica j jI President the Encyclopedia J t I HI want tw two things I wan want my a advertising Y to J dt 4 be e. e read by the he best best men in in III a community l the te richest but those who use not m Ul 4 necessarily their best intelligence e. e And I want these these me men n nto t. t j read advertising when they are in III n their m to r. r 4 my NEWSPAPER n r. r best frame of mind most open to facts and f i- i t i frame to clear reasoning based upon facts fats U UA if ADVERTISING t 3 t A eA clear proof of the close relation between g f- f n f the he public estimation e of the reading readi g matter PRODUCES l i-i i r in a a. a publication a-publication and the value of its advertising advertising adver- adver H to me to be found in n a H ht space seems QUICK obtained ob ob- W j comparison between the results now n j bk t I tamed from from the use of newspaper space spice and md m RETURNS I 4 five j Twenty Twenty five years ago igo magazine space f r. r 1 when I first began advertising a a a. book for m AND l- l direct sale to public I spent n. n tenths nine l tenths e-tenths H Hof advertising because be- be beH SUSTAINED if of of the money in m magazine H r 1 cause by y so doing I could cover the whole of M i the United States RETURNS y Today T day out of an annual expenditure of f over bier ver ij ija f X a million a a million dollars the magazines do not get m AT Af ATLOW f l more than tenth one-tenth and that change in iii poli pol pol- jj 4 ir i icy y is based on actual results This may be LOW the fault of the it be the fault H Hof 1 t fault public may COST of certain magazines but magazines but whatever the r reason rea- rea ream a- a m son may be the fact is there n J t 11 R t A advertising advertis in newspapers new papers local- local H is general advertiser ng i and forms commodity his r izes well ll nationalizes 1 J C f f- f izes as w as J connections which are an asset for local good k local lo al i. i v 1 will sales and repeat sales in the future Concentrate J r f H sales energy and advertising energy advertising in in t newspapers t j I m III II HELP ADVERTISERS ADVERTISERS- TO 1 The Newspaper Representatives Association Association is an organization of advertising advertis erUs LET US COOPERATE their advertising adver adver- maintained to cooperate with advertisers and representatives ing TO HELP YOU advertising The membership mem tern E i agents in the development of successful newspaper represents over leading newspapers of the United States and Canada Canada Canada Can Can- Address ada and has at its command f facilities for lor furnishing information and trade sur- sur n veys eys from any city a section national o or international field It is ready to Director Drector of Service 0 at your disposal all the resources of or these newspaper organizations through h place this central office in Chicago and offers further sincere counsel of The Th e N Newspaper per men who know advertising to help you in your sales problems and advertising The Association has nothing to sell or direct interest In advertising for any D R Representatives t a i. i to IVeS one publication or group of publications Its purpose and operation is to help elp advertisers in cooperative spirit to development of successful sales campaigns 0 Association A A and advertising for newspapers everywhere Its services are sup supplied lied without an ana obligation to advertisers or prospective users of or space Its reward for ch charge e helpful or work accomplished wm wE be mutual good will for newspaper adver 1148 Peoples People's Gas any Using Your Inquiries of or this office will receive prompt consideration and personal personal per per- Ch Chicago Ill III onal attention when next an Association representative is in your city Baileys Bailey's chick feed reed will wm save sa the thel chicks Order today Bailey Baney Sons l Co 63 East Second South Wasatch Wasatch Ad Adv I NAPOLEON ONCE SAID SAIDA I A Army l Is an Army half Defeated Men In Training Camps In InI Cantonments In the Army and Navy I suffer from blisters and sore spots on 1 their feet reet Every Comfort Kit should 1 I I contain one or more boxes of AlMi A s Foot the antiseptic powder to shako shake Into the shoes it the tired aching smarting feet flet and heals I blisters blister and sore spots The Plattsburg I Camp amp Manual advises men In train mining me j to make dally daily use uCe of Foot Foot Ease Sold bold boldI I everywhere 2 c. Adv Ti Tie 7 e i 1 1 I h. h 3 t i. i ir I The above house is located on 2nd South street J tp facing south and arid has a lot 63 f feet et front and 1 loS 5 feet l drive on the west side of the lot Large front and ref rear war garden in the back all planted and doing well e o rd n h bar mantel rooms large living room and dining room o buffet kitchen en gas range rane ran c butris pantry extra t s fl a bat baill 1 three l large rge bedrooms all decorated i screens an linen closets with large drawers dra billiard room Lof L- L frOl of store full cement basement and ee Torrid Zone furnace This house i has ilas ki table room fj tuy t and in in first class condition If one that l ii and to it in improvements such suli su h as colonnades ana iI j a in ill bedrooms and back hall the woUld l 7 in This h s and can now V be bought for 67 SO 50 6 1 I Call W W. Ask for C C. A A. LEAD I t v J NATIONAL BANK OP THE REPUBLIC RE I t The Time War W ar- ar arme me Importance of III 1 the t e Business Busl ess Mans Man's Bank 1 lilli Even ven in normal times most business ess m men n cannot tell at what moment they may need financial aid 11 from their bank And the uncertainty of their requirements is many fold greater in times like these when tomorrows tomorrow's news may have a direct 4 effect upon business conditions I The The course of the wise business man man today III 11 more than ever before is to be sure that his II I 4 bank will be able and willing to provide him with whatever accommodation unexpected circumstances cir cir- circumstances cir cir- may make ne necessary essary y 4 I tw l For twenty-six twenty years the National National Bank of the I l Ir jj Republic has consistently followed a policy of prompt and liberal dealing with its cust customers mers We always 1 lr give due weight to the integrity of the borrower fl r instead of considering only his collateral I lei I We believe belive that this this f method of f d determining discounts discounts dis dis- 1 II 4 counts gives S our cust customers rs an increased sd d. d feeling of f fOur security t i Our officers will vill be gl glad i to discuss business or tl financial matters with y you u at any time whether tim whether lid A or or- not you are a customer of this Bank CUU ERTsON President C Casbier shier Y D WITT KNOX V President OBO-O-Kl OBO OX b. b j 1 fI 1 p. p r J i I U U DEPOSITARY S R 1 |