Show ANNOUNCEMENT OF l BABY TRACTOR BY BYi i MAXWELl FACTORY i. i STIRS AUTO WORlD I Newest Farm Horse Promises Prom Prom- I I to o In Increase rease Food Production Production Pro Pro- duchon of the Countr Country A new neV farm that has arou aroused around d the curiosity and nd eager interest of the entire automobile world has been beon evolved and will be on the market for the coming spring spring drive of of tho the Great Grea American Farmer armer 1 This latest ad addition to the tractor field tick is is' the product of ot the Maxwell Motors I company compan inc N Newt News of the birth of the Maxwell baby i iwas was brought to Salt Lake this huts week by I t fW W J J. J La Casse easse Pacific coast supervisor I of the Maxwell company compan Mr La Cas Casse e stopped slopped over in Salt L Lithe Lake ke keon on on his bin way back to his hid headquarters in ban San Francisco after alter visiting the recent automobile show at Chicago He lie was met here by E Ii D D. Suitor special representative I I tentative of the coast branch of the factory fac- fac I tory under Mr Ir La Casses Casse's s direction and and both held a conference with officers of I the Sun Motor company compan local distributors I II tors tons of or the Maxwell l products The Maxwell factory said Mr La LaCasse I Casse considers the Intermountain country of which Salt Lake is the center Ione one of the tile best fields in the United I States for tor the automobile truck and tracI trac trac- tOnS toi business Our company has determined determined determined deter deter- I mined upon a special campaign to push the tile Maxwell gasoline vehicles in this terI ter- ter I and It was vas my purpose in visiting r the city at this time to assure our dealers I in this territory that tha t we we will be able aSic to toI supply them with their full quota of I cars ca cars There has been so ro much talk of or a I possible motor car shortage and of a I general lie Jp of the railway transportation I tion systems with a resultant inability to make deliveries that the Maxwell corI corporation corporation cor cor- has instructed all Its representativeS representatives I tives to reassure dealers and the tile motoring I public that there will be no short shortage ge and that oars cars will be delivered in m normal I quantities dc despite ite the tha great drain upon our resources brought blought about by bv the tIle war wai in Chicago I attended a conference conference con con- ference of Maxwell l dealers from every 1 section of or the tile United States Stales It was at Rt this meeting that General Sates Sales Manager l T T. J J 1 Toner of the company compan made the announcement of our new tractor This ThIn I newest evolution of the farm horse which I was shown in actual work on a Louisiana I sugar suar plantation through the medium of or orI the tIme motion picture screen was over a year in the process of development It I will be known as the tIne Maxwell l tractor Dealers De and distributors may just as aswell aswell aswell well book their orders for th the tractor now as it is destined to prove the most popular popular popular I lar farm implement of its kind yet jet t in invented In- In vented Its sale will be certain even before before be be- fore a customer is approached The tractor trac- trac to- to tois is fitted not only for farm work l In-l but hut also for transporting farm produce to market marlet and for doing the various tasks to which a gasoline power motor may be assigned It Jt is the ono one big war the Idea so far advanced by an American automobile manufacturing plant It I is designed with the principal object In view of forever relegating the horse and t the e mule to the outgrown past It will save for the United United Unit Unit- ed d States the product of five fhe acres of land needed every year jear ear for the sustenance sustenance sustenance nance of ot every hor horse e and mule and release re- re leas lease this land to the useful cultivation of or food for the people i In Iii sIze sire It is no longer and no wider I than a space that would be taken up by bya a team of mules The motion picture we had the good fortune to see showed that there is not a thing accomplished by bv horses and mules mule that could not be I achieved by this tractor The interest shown by the Society or of evidenced Automotive r by Engineers the n recent In meeting the ln tractor ag held Yd lr in is I Chicago by that body The society spent I all an of one da day and l nl night ht n in a discussion I Continued d on page 7 7 I ANNOUNCEMENT OF Continued from page 6 of ot the tractor and Us lis po possibilities Th Th tractor field is one on which the eyes of the automobile world aro ar directed right now The big Eastern automobile automobile automo automo- bile shows as well as those of the coast and jour own show here m tn Salt Lake I will place the mot motor r car trade In a strong tron position as the developers developers' of that Important Im In industry and also the 1 handling n of Its products The motor car m manufacturers and their dealers are going to bo be factors in putting the tractor over o In Instead tn- tn steM stead of the implement dealers as ha had been generally expected Announcement has been made by the Maxwell company that Immediate production pro pro- of ot the Maxwell tractor will wUl be commenced and that the output will be beas beas as large as war activities of the company will allow The quota of passenger cars cars cars' allowed by the Maxwell factory for the territory under my supervision which comprises eight Western Vestern states and British Co Co- lumbia is I am devoting UI of my time and energy to seeing that v e get these cars ars delivered and am in a a. position to say that we will be able to deliver our cars though there may be beI some little delay right at tIle the start I Mr La Cause Calse will return to Salt Take Lake within a few few weeks and expects at at- that time to be able to make an important I announcement to dealers in and p of Maxwell wel cars 1 and trucks |