Show Modern Illustration I The The PattI Parts of or the Camera L PICTURES ARE REPRODUCED i F t BY TELEGRAPH Success Obtained in Europe Is Gratifying Soon in General Use i CAMERAS CAMERA'S IMPORTANCE 1 IS GROWING DAILY Photographic Illustrations w l' l of Commercial Value in Advertising BY FREDERIO J. J HASKIN I The basis of all forms of modern illustration illus illus- must be either a a. photograph or Borne sae kind of a a. drawing and as in hi the modern methods method of reproduction even the artists artist's araW drawing ng is ph photographed on the engraving p plate ate all aU illustration owes t a debt to the photographer Tho The camera designee designed for forthe the work of producing illustrations differs in some rt e from the ordinary one used for taking pictures at first hand It i is b provided with special facilities for gauging sizes f for forby r by it the copy opy to be engraved is reduced or enlarged accordIng accord accord- ord Ing to its requirements One of ot th the newest newest cameras designed for ti lion Ion work is built of ot aluminum instead of wood While this this' metal has been used for certain ertain parts of cameras for of ome ae tImes time it is only recen recently ly that a camera has been built having a a. solid aluminum n back and front standing upon a n solid iana aluminum platform This one was built for lor one of the largest photo photoengraving engraving engraving firms in the country and was wall made mad with a a. vi view to quality gard to e expense ense Aluminum has a an anum num number m b ber i of ot advantages over other t 1 iru H t i s strength is ii almo almost t equal qu l t to o lf iron n It n is extremely light light- in weight and ana it will not corrode or warp by exposure to the the atmosphere or chemicals So far as 8 catalogues technical books books of ot travel and similar p publications I are concerned in the opinion of a a. modern mod lern ern ln publisher t there ere is no mode of illustration illustration illus ilIus which possesses so many advantages an ad t as the properly used camera Artist Can Oan Show Results I The camera can give the tho atmosphere 1 of a book upon nature better than any form of a drawing because it accurately i depicts the scene which the story dej de de- de j scribes eribes It t recently has bas been said There is no more art in the paintbrush paint paintbrush Ill brush than the camera The art aft is the thought of the artist the brush or the tho ff I. I camera is merely the means of Ion ulon p Although until recently photography Lii hll been Considered considered as merely a meC me me- r C chani al with limitations which did Id not nol admit of ot individual thought it j now ow has been thoroughly demonstrated f by those who have given time that there is a great of f flexibility about the II mechanical mech process The photographer who bandIes handles his Camera with skill kiJI and anda a a. genuine for his art secures very cry different r results from the tourist who carelessly touches the button trusting the result to luck luek and tho the skill of ot whomever he be happens hap hap- u tens pens to en engage ae to develop his films for jor Rome Bome time tune ago R a a prominent firm rm of v Continued on page paJe 2 PICTURES ARE REPRODUCED REPRODUCED REPRODUCED BY TELEGRAPH Continued d from page 1 book publishers was preparing to pub publish lish a a. new edition of ot tho the lifo life of Thoreau Thoreau Thor Thor- eau and a a. len lengthy thy consultation was held over oer tho the means of ot Illustrating it properly It was a agreed that the pictures pic pie pic tures must be true to nature but the artists who did ordinary book illustrations illustrations could not be expected to go co 0 out into tho the woods wools and fields to make pic pictures pic tures which would roveal reveal nature as Thoreau saw it Photo Photographs would be excellent if a a. photo photographer apher could be bo found who w would uld bo be willing 11 to co go o into Thoreau's country in summer and win winter win win- ter tor in sunshine and rain to catch all of or ortho tho vagaries of nature nature- as tho great naturalist naturalist nat nat- recorded them in his journal Professional POS Posers rB It happened strangely enough h that just while tho the subject was wag under discussion discussion discus discos sion a caller was shown in with a portfolio portfolio port port- folio under his arm The man roan had read Thoreau's Journal fire ve years before and had been SO BO impressed with it that he be had taken up his residence at Concord in order that he might visit the scenes described In nil All se seasons son and kinds oj ot I I With ira ma ns camera cam camera weather he be had wand wandered Ired era through the fields and nd woods plotting plot plott ing what he saw nw there He was passionately passionately passion passion- fond of nature and to him photography photography raphy was waa a pastime and not a Ion don For the pure love of nature and art with on thought of ot pecuniary gambo gain gam ain bo ho had hd made m the very pictures which these thee publishers were racking their brains to know how to secure By some ome strange a fate he be was led lea to take hi his photographs to their office at tho psychological cal moment and tho the result which realized was a set lIet of illustrations tho bi highest ideals of all lovers of Thoreau Not all photographs arc aro BO so successful for illustration however T There ere has been rather ir r a fad of posing persons often prominent actors acton to represent the tho scenes Beenes in popular novels sometimes with most moet indifferent results In a a. recent novo the author gives several pages a es to the description of a sumptuous banquet banquot room the elaborate table appointments and a a. general vivid word picture of such Buch an n event amon among society people The il illustration il presented four touT uncomfortably posed persons persona evidently hired for the occasion awkwardly standing around a small table in iu an unfurnished room showing win no more elaborate eq equipment t than four empty wine glasses au an u illustration although it featured in in the 1 advertisement as a photograph of real people would better have ha been omitted To Scotts Scott's Novels The photographs which illustrated some of Mrs Humphrey Wards Ward's books were of a a. different character They represented real pla places es of different 8 scenes enes in the story stotT such as Lake Como and the village where where- some lome of the characters in Lady Roses ROMS Dau Daughter actually appeared and tho the photographer visited these places es forthe forthe for forthe the express purpose of oC giving the readers of f the book true pictures of the 10 localities in which the tho stor story was wasen I en enacted ted The same me photographic raphie illustrator illus muse recently has been engaged upon I a a. collection of phot photographs graphs to illus illustrate a new edition of Scotts Scott's novels He has com completed an automobile tn trip over Scotland northern England an and Wales in quest of true Scott landmarks making over pictures which it is designed ed to have used in one one of the finest editions of tho the Waverly novels no ever published The commercial advantages of photographic photographic pho pho- illustrations are numerous The preparation of f commercial ta cata- 10 known to the trade as up salesmanship is only rendered pOSe pos Bible in its pre present ent extent by the use usa of photo photography Intricate machinery machiner which it would he be almost impossible for forthe forthe forthe the skilled killed draftsman to represent attractively at ali ely is is shown up in fullest detail by the camera The preparation of at trade catalo catalogues es has become so BO important im a matter in the publishing that every establishment De pr such publications is equipped with a a. modern photographic studio of reproducing every sort of ot an article from a steam shovel to a a. hair pin As an nil Advertising Medium edlum For Por advertising purposes the tho photograph photo graph raph is generally admitted to be one oae of ot the best forms Lornis of A photo photographic reproduction of a round cheeked baby en enjoying some Fome special kind of iD infants infant's food will appeal to the moth mother r far more quickly than thon a 3 tine line drawing of the tho same Mme child The photograph photograph photo photo- graph looks truer somehow Advertisers Adver er users recognize this and go to much pains to secure photographs and natural settings setting's for them In this connection there thero is being es established quite an an industry in posing for commercial photographs On Onu young couple in ha having an attractive ti e little home just outside of ot a R. large city have havo very ery nearly paid d for it b by using it asa as asa a a. background for advertising photo graphs Its front porch has served to show up various kinds of ot porch swings hammocks and summer furniture Its dining room Toom has has- been utilized to exhibit new crackers breakfast foods as well as dis dishes es and dinin dining room fur fur- The bathroom enabled the pho iho ho to secure pictures of various new wrinkles in plumbing equipment although it was the kitchen which to furnish the greatest number V of commercial photographic ties tics Gas ranges kit kitchen hen cabinets cabinet fireless s cookers and aim almost st every known form of ot cooking utensil has hu been photographed in this room rooth while a a. number of pictures have been made in in which tho human touch has been secured se so secured cured A typical old colored woman would bo be shown baking pancakes from front froma fronta a a package e of advertised mixed flour A trim white capped maid mixed a tempt tempt- in lug ing salad d using a ft dressing from a a. clearly clear clear- ly labeled bottle bottlo The rhe dainty mistress of ot tho house houM was not above being photographed pho while whilo o opening nin a jAr ar of ot well known pickles and even e the st m master r of the house once posed as S taking a bachelors bachelor's lunch lonch upon the kitchen table tho the principle feature of ot which was a acan acan can cnn of baked beans bearing a well de do fined label abeL One Ono of the future developments development of the illustrations especially of periodicals period period- cals will bo be the tho fel uto graph which will transmit pictures by tel raphy There Ther aTo s several veraI stations in in En England land and Europe from which pictures pictures have hAve been transmitted with comparative e Cl clearness and have been reproduced in Germany English and French cals eals Ti The great advantages of ot Ie securing ring pictures for B special cial news stories by the same means which transmits th the thel j story renders the perfection of this process most desirable A number of scientists now are working with it and it has boon boen predicted that within th the next ten years it will come into qU quite quita V t general gen V oral eral use Tomorrow MODERN ILLUSTRATION V. V V. Lithography and Color Work Vort |