| Show I Only 30 and She Makes Males I As Much Muchas as Mr Wilson tr i 4 jr l m p yN J J x R. R S wd 1 s nw J ss r r J 4 a d 1 y r si v it iti 1 i i c ir I I II cf ty fi Miss Mias 5 Evans' Evans tearooms are in a fair lair way to make her a self made T p HEN a young woman of 30 has has' hasa WHEN W a yearly income which is twice that of many a bank president and no less th than n the president president president dent of the United States she Is an In Interesting interesting interesting in- in personality This is the story of Mary Elizabeth Evans commonly called Mary Elizabeth In terms of success Though the Mary Elizabeth tearoom no less than the Mary Elizabeth candies candies candles can can- dies are known to thousands throughout through through- out the country few of her customers appreciate how this pretty brunette noticeable by her girlish frank smile and expressive brown eyes has been able to swing three large business en enterprises enterprises enterprises en- en with no capital other than her energy and business Insight The Mary Elizabeth tearoom occupies occupies occupies pies two floors of a large Fifth avenue building and often daily for weeks it itis itis itis is hard to manage the crowds that cannot cannot cannot can can- I not be accommodated at noon In In season season season sea sea- I son the Mary Elizabeth tearoom serves 1000 luncheons and teas Equally heavy are the candy and cake orders The system that runs runa the large and smoothly managed business is so perfect perfect perfect per per- that even under heavy pressure the business seems to run itself It has been worked out step by step by Miss Evans her mother and two younger sisters Mary Elizabeth the head of the firm takes upon herself the chief responsibility of the New NewYork NewYork NewYork York business though her sisters aisters can take full charge of things when she is in Boston and Newport looking after their two stores I Speaking of her work Mary Elizabeth Elizabeth Eliza Eliza- beth says It It is really not so gigantic gigan gigan- tic an undertaking as it would seem because I 1 have some girls to help me besides my sisters Martha and Fanny help me but mother only steps In when It Is necessary This is not often because my sisters and andI I 1 shoulder the responsibilities without her The serving of the luncheons and the preparing of the dishes are a small part of the work All the waitresses who work for Mary Elizabeth are taught to serve according to her ideals The marketing is a big problem A A great deal of money can be lost in a short time l If one does not know how to buy especially when one tries to get the best the market affords I r have some sixty women In the kitchens below making candles candies and cakes and my sisters and I superintend superintend tend the kitchen carefully Mary Elizabeth Elizabeth Elizabeth Eliz Eliz- abeth suggests We are as much Concerned concerned concerned con Con- about the making of our candies and cakes as the selling of them She laughs at the suggestion that she has been backed by outside capi capi- She commenced her work at the age of 15 her 15 her only partner was her mother They started in a small way In their home town of Syracuse N. N Y and she ahe says I started making homemade candy because it was necessary necessary necessary sary for mo me to do something to help the family along We did all the work ourselves because we could not afford to hire candy makers After mother and I 1 had made a I goodly supply of chocolate and molasses molas molas- ses sea I took a box of the candies s to an afternoon tea I 1 got an order then and there for fifteen boxes weekly Gradually it dawned on some of our friends that our candy was so good they were confident that many of the women In the farther part of our city would buy It If it they were given a chance We hired a booth at 5 a i month and left our candy there with I Ithe the prices labeled on the box and trusted trusted trust trust- ed to the honesty of the people to get our even change I 1 am proud to say that our faith was well placed and we were never cheated Little by little our business grew and my sisters Martha Martha Martha Mar Mar- tha and Fanny were old enough to help me As soon as we made money we put it into our business for we were determined to give our customers only pure candy It was only six years ago we moved to New York and we have been in our Fifth avenue place during the last two years I 1 certainly believe that other women can accomplish what my sisters and I 1 have done if they are willing to stick to it and dont don't let things break in They must build for the future and play true with their customers If they would have their customers customers cus cus- play fair with them For what has been done once can be done again if it women will believe that the gateway to success is opened by patience and a capacity for work When questioned about the secret of her success she explained If I 1 have any success building Ideals they are based on practical experience I 1 suppose experience is the cornerstone on which all lasting successful work is s built It is the greatest teacher be because because because be- be cause it tests our patience and capacity for work Without infinite patience and a love for ones one's work little success can be realized A capacity for work means ability or it goes a great ways in the making of it Most women are so impatient when it comes to work work they they want big re returns returns re- re turns in a short time A salary of 50 or 75 a week means more to them than would a small salary in the beginning beginning beginning begin begin- ning with large largo prospects Work work everlasting work is the gospel for tho the man m. or woman oman wishing to make a sic suc ree re cess s 3 of i In the th long run every one of us puts the stamp of success on himself Perhaps some few women can make good in any line Une of work but arduous work tells on most of us I 1 think women women women wo- wo men are aro happiest when they take u up L rF some kind of work nature intended them to do Mary Elizabeth is too absorbed in business to give much thought to her beauty enhanced by y perfect teeth and anda a smile that expresses kindly feeling and sympathy Her simplicity and charming manner win friends without effort Her executive ability Is so trey tremendous tremendous tre tre- that she can do a y large amount of work without feeling much effort She gives much of her time superintending the manufacture of the candies partly made in the Fifth avenue avenue avenue ave ave- nue business and partly in her home city of Syracuse It Is s in spars spar moments moments mo mo- mo- mo moments ments she makes hurried trips t tj b her tearooms in Newport and Boston She with the assistance of her heads of departments train all the women in their employ according to her ideas of efficient work Most of the women holding bolding le ij places placeR hale ha risen Min f-Min f m the ranks If Ie Mary lar P strong stron- persona it Ity dominates the business h. h bar lio Individuality makes the place charming and attractive The New York tearoom has the appearance of a large New England Eng Eng- England land homey tearoom It is not at all I suggestive of s stately tely Fifth avenue with witha a rent that runs into five figures The room is done in white enamel paint A huge fireplace fills a large part of one wall and crackles with heavy logs in winter Big brass bowls are laden heavily with brilliant colored leaves daisies goldenrod and a large host of flowers as they are in season On one side aide of the room are white painted settles settles just Just for two two- th they y are real cozy corners On the other side are comfortable settles often crowded with women patiently patiently patiently pa pa- waiting to get a table in the tearoom Along the wall are ate shelves bright with different colored and many shaped handmade baskets filled eventually eventually eventually event event- with one and another of Mary Elizabeths Elizabeth's many goodies |
