Show En 0 DECLARE CRITICAl I Publisher of Prominent I Journal at t Baltimore Says Conditions May Improve This Autumn 3 1 I W April 29 I W Lack o of a sa ry I un uner understanding er t the th publishers pub pub- Ushers lishers and print paper r manufacturers I was held to ibe be 1 responsible sibl I in part for the the pr se paper aper shortage by Paul Pall Patterson Pa terson of 4 one 9 of the publishers pub lishers of f J the E Baltimore re S Sun un i In testimony rno mony y tod today tody y e. e tt Ge seri senate t com 1 mitte investigating the paper pter paper sit situa tion f. f ion n He He explained l Ui while lIe ther there t Ji t t cU n Hi year production in hi 1921 would J be t tons ps C over er t that at r. r 1920 Mr Patterson said when the publIsh publishers publishers publishers' pub pub- lIsh lishers lishers' rs' rs came am to ren renew w their pap paper paper r contracts thi this this' year year I insufficient pap paper r to meet demands wa was discovered s so that they entered with a shorthand shortage shortage short age of paper on ever every ver hand nand RELIEF BY A AUTUMN Mr l Patterson expressed sed the b belief that the universal pr practice of f curtailment curtailment cur- cur in the use of paper which he said was was being observed by the newspapers would result in a marked effect on the market by fall fan But nothing effective can an be accomplished accomplished ac- ac unless there is a definite curtailment curtailment in the amount of advertisements adver adver- he said and the only way that can be done is to increase advertising rates rates not not for the purpose of increasing revenues but to hold down the amount of adv advertising Publishers are re seriously considering i raising subscription prices to at least 3 cents a copy in Ln many cities he I explained Two cents does not cover the cost of the paper and 3 cents I would not he added I 1 The only effective way to curtail consumption n is to reduce advertising space by charging higher rates and an thereby reducing the size size of adver adver- I An arbitrary reduction in in advertising space would be almost j impossible to execute |