Salt Lake Telegram | 1920-03-13 | Page 14 | Lowering Quality of Advertised Goods Fatal

I LOWERING QUALITY OF ADVERTISED GOODS FATAL W. W F. F Culmer Tells Why Pep Oil Lives Up to It Its Press Notices J Lowering the quality of ot an extensively advertised article once the public has come to know that article is practically synonymous with business suicide For that reason the number of ot firms resorting resorting resorting resort resort- ing to such tactics is so small as to be almost negligible says W. W F. F Culmer of ot the company There are times he says when raw material advances so rapidly that a a. manuta manufacturer must either charge slightly advanced prices for a trade marked ar article article ar- ar sell at a temporary loss of profit or cheapen the quality and in ninety-nine ninety cases out of a. a hundred he chooses one of the two former fonner expedients Take for Instance our Cresta automobile automobile auto auto- mobile oil which has always always' been known as the quality oil possible to make If we had not been fortunate In securing favorable prices on our last fall and contracted for an enormous quantity we would now have to charge considerably more for this oil as we will not under any aay circumstances cheapen the quality now naw that Its rep reputation for hi high h h quality Is established The public is quick to note the slightest change In an article In dally daily use and aad as quick to drop it for something else the moment they detect Inferiority For that reason advertised advertised- articles advertised articles must live up to their reputations and maintain standard quality at all times This Is one reason why Pep the new straight run run gasoline has broken all sales s records records records-It it I II I liv lived d up to Js its press notices sale