Show STUDEBAKER CARS SOLD WITHOUT WIH TEST STUNTS Machine Must Demonstrate Itself to Satisfaction of Buyers Let Iet us give i c you OU a n. demonstration has hag been the clo closing appeal to m many n an automobile automobile auto auto- mobile advertisement for many ft I year ear Demonstrations have hoye boon with us since sinco motorcars burned up tho the road rold at el eight ht and ten miles an hour They Thor have varied In form and uniqueness but tho the demonstration demonstration demonstration demon demon- has always ahva's been looked upon as ns one sure Buro tiro wa way to convince a prospect to do things of a n. motorcars motorcar's ability As tho the motorcar developed BO so did the demonstrative stunts stunt If Ie an six performed one ono miraculous feat tut th the rival made desperate efforts to outdo It H. And demonstrating In theold the theold old days consisted of or everything from hypnotism to SOME SOrIE EARLY STUNTS I I One Ono of or tho the first of or the tho sensations w w was i tho climbing of or courthouse steps pS In those days das da a this was a Q genuine feat tent It Is and being done now In some somo communities the local papers papers pa pa- still gets Its Iti In pers Most ost newspaper men pass pas s It up e now however as old stuff Then came am the tho closing of or 01 the watch lId Hd to prove the tho Buret surety of or control Whether It ever was convincing Is 18 not recorded but It Is known that several watches were very badly treated In tho the process Hill climbing was tho the groat test In the tho early da days das s of or motor history Every town has haa Its Hs test hills and dealers work them overtime But Dul good old standbys s 's have lost their terrors This was proved last week when a salesman In the tho employ of or the tho Los Angeles Angeles Anh An An- h geles Studebaker dealer put a n. new Studebaker Stude- Stude baker Laker big ble- six through all tho the old paces as ns easily as coasting along along- a boulevard First ho trotted up tho the courthouse steps stes Then ho he snapped th the tho watch lid lid shut Quintero street Direct was next and offered of offered or- or no objections what whatever over to tho the big big- six going over on high hiSh MODERN WAY Following this came camo the modern demonstration demonstration demonstration demon demon- tho the plan which has been adopted with Ith unusual success by Studebaker ker distri distri- While appearing the tho easiest easle t the tha present day Studebaker demonstration makes harder demands upon the tho car than all former sensational stunts In response to a telephone call the Los Angeles salesman delivered a Studebaker bl big six to a lady Indy prospect with simple Instructions how to start It The prospect prospect pros pros- p ct being an e experienced motorist quickly had the control system learned Then Mr Salesman bowed away and re returned returned re- re turned to the tho salesroom to allow tho the lady to do her own demonstrating Our entire efforts are arc directed toward getting prospective buyers to drive anew a anew anew new Studebaker and do the Investigating In their own wa way way explained tho sales sales- man We 0 believe bellove that the motorist himself himself him him- self sol best knows vs what he wants a a. car to do Ho Ise has tho the full opportunity to lo put the car through every test with no oneto one oneto oneto to keep talking sales to him ITS IT'S DIFFERENT It Is far tar different t than ln having an nn ex expert expert ex- ex pert driver at the tho wheel whee making the car perform like lIko a circus horse Tho The tests to which a Studebaker are arc put are many an and very vcr severe But how faithfully the car clr meets them Is pro proved b by the tho large larse number of or sales pales resulting from these self- self demons demonstrations In tho the first t place wo we have absolute faith In the c car r. r All we want ant the prospective prospective pros pros- bu buyer er to do Is to seo see for himself take take no ones one's word ord for It That certain certainly certainly tain should be proof of or our faith |